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Social Media & Canadian Government Usage Examples

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Mike Kujawski
Mike Kujawski

This document discusses the increasing use of social media by the Canadian government and provides statistics on social media usage. It identifies several problems currently preventing more widespread government use of social media, including lack of awareness, resistance from entrenched leadership, bureaucratic red tape, and security/privacy concerns. The document proposes using an online wiki to gather public feedback on how the government can improve its social media practices and engagement with citizens. It concludes by listing additional resources on social media statistics and best practices.

1 of 89
…
Who am I? (in 17.6 seconds…)
My name is Mike Kujawski
I’m Polish and Canadian…
Born in France…
Outdoorsman
World Traveler
B.Com Graduate
Concert Addict
Freestyle Skier
Part Extrovert
Part Introvert
Optimist
Getting married Sep 2009
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
So what’s my niche? Everything to do with Digital Marketing and the Web 2.0 revolution vis-à-vis the Public and Non-Profit Sectors
Today’s Topic: An update on the use of Social Media by Canadian government organizations And how you can speed up the process…
Social Media & Canadian Government Usage Examples
“Social media are primarily Internet- based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. -Wikipedia, 2008
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.quot; - Tim O’Reilly
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Average Canadian spends 17 hours online each week (Not including email)
Used by 336,635,443 people each day (Over 100 Million videos; 65,000 will be added today)
Over 4,000,0000 articles
Over 200,000,000 blogs worldwide (1.6 Million posts per day; Over 18 posts each second)
Government issues are actually hot topics!
70% of online Canadians use Social Networks (Online Canadian population is 23 Million)
Social Media & Canadian Government Usage Examples
“IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” -IAB, April 2008
Over 70% of Canadian youth own a cell phone with internet access
73% of active online users have read a blog
40% subscribe to an RSS feed
55% have uploaded photos
Over 200 million people play online video games each week… This number is growing at a rate of 17% each year – Google, 2008
…the majority of them are women 33+ Source: Entertainment Software Association
Over 14 million residents in Second Life (20 million in-world monetary transactions each month)
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
The 5 nations CIO council is.. …but their priority is internal
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Official Government Blogs
Departmental RSS Feeds
Government YouTube Presence
Government on LinkedIn Representation from every department!
Government in SecondLife
Government Podcasts
External Government Wikis
Government on Facebook
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Unofficial Blogs
Unofficial Groups Over 500 unofficial GOC groups
Unofficial Twittering
Unofficial Mashups
Unofficial Gatherings
Social Media & Canadian Government Usage Examples
P RO B L E M 1 : AWARENESS
P RO B L E M 2 : THE OLD GUARD
P RO B L E M 3 : RED TAPE
P RO B L E M 4 : BUREAUCRACY
P RO B L E M 5 : SECURITY
P RO B L E M 6 : GAG ORDERS
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
My Our Government 2.0 Wiki http://government20bestpractices.pbwiki.com
Social Media & Canadian Government Usage Examples
This wiki will allow us to get valuable feedback from our target audience without incurring any marketing research costs
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s) Step 2: Gauge Your Existing Web Presence Step 3: Conduct a SWOT Analysis Step 4: Determine Your Online Competition Step 5: Align Your Objectives with the Department’s Objectives Step 6: Understand Your Target Audience Step 7: Choose Relevant Social Media Tools Step 8: Engage The Influencers Separately Step 9: Measure Performance Step 10: Ongoing Social Media Monitoring and Engagement
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
“Welcome to our department. It is our mission to serve you in the quickest manner possible.”
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Social Media & Canadian Government Usage Examples
Watch this video here: http://tinyurl.com/6mjeb9
Social Media & Canadian Government Usage Examples
•Print Measurement Bureau (Statistics) •Interactive Advertising Bureau (Statistics) •Technorati.com (Statistics) •InternetWorldStats.com (Statistics) •Alexa.com (Statistics) •Statistics Canada (Statistics) •ComScore.com (Statistics) •iStockPhoto.com (All non-personal photos and images) •Brian Solis (Social media tools diagram) •Mitch Joel (Concept of ending with a Google slide) •Marta Z. Kagan (Simplicity of presenting stats) •Garr Reynolds (Presentation style) •Jeff Braybrook (Policy information) •Mathew Harding (Dancing Video)

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Social Media & Canadian Government Usage Examples

  • 1. …
  • 2. Who am I? (in 17.6 seconds…)
  • 3. My name is Mike Kujawski
  • 4. I’m Polish and Canadian…
  • 18. So what’s my niche? Everything to do with Digital Marketing and the Web 2.0 revolution vis-à-vis the Public and Non-Profit Sectors
  • 19. Today’s Topic: An update on the use of Social Media by Canadian government organizations And how you can speed up the process…
  • 21. “Social media are primarily Internet- based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. -Wikipedia, 2008
  • 24. Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.quot; - Tim O’Reilly
  • 28. Average Canadian spends 17 hours online each week (Not including email)
  • 29. Used by 336,635,443 people each day (Over 100 Million videos; 65,000 will be added today)
  • 31. Over 200,000,000 blogs worldwide (1.6 Million posts per day; Over 18 posts each second)
  • 32. Government issues are actually hot topics!
  • 33. 70% of online Canadians use Social Networks (Online Canadian population is 23 Million)
  • 35. “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” -IAB, April 2008
  • 36. Over 70% of Canadian youth own a cell phone with internet access
  • 37. 73% of active online users have read a blog
  • 40. Over 200 million people play online video games each week… This number is growing at a rate of 17% each year – Google, 2008
  • 41. …the majority of them are women 33+ Source: Entertainment Software Association
  • 42. Over 14 million residents in Second Life (20 million in-world monetary transactions each month)
  • 45. The 5 nations CIO council is.. …but their priority is internal
  • 50. Departmental RSS Feeds
  • 51. Government YouTube Presence
  • 52. Government on LinkedIn Representation from every department!
  • 53. Government in SecondLife
  • 54. Government Podcasts
  • 56. Government on Facebook
  • 59. Unofficial Blogs
  • 60. Unofficial Groups Over 500 unofficial GOC groups
  • 61. Unofficial Twittering
  • 62. Unofficial Mashups
  • 63. Unofficial Gatherings
  • 65. P RO B L E M 1 : AWARENESS
  • 66. P RO B L E M 2 : THE OLD GUARD
  • 67. P RO B L E M 3 : RED TAPE
  • 68. P RO B L E M 4 : BUREAUCRACY
  • 69. P RO B L E M 5 : SECURITY
  • 70. P RO B L E M 6 : GAG ORDERS
  • 73. My Our Government 2.0 Wiki http://government20bestpractices.pbwiki.com
  • 75. This wiki will allow us to get valuable feedback from our target audience without incurring any marketing research costs
  • 78. Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s) Step 2: Gauge Your Existing Web Presence Step 3: Conduct a SWOT Analysis Step 4: Determine Your Online Competition Step 5: Align Your Objectives with the Department’s Objectives Step 6: Understand Your Target Audience Step 7: Choose Relevant Social Media Tools Step 8: Engage The Influencers Separately Step 9: Measure Performance Step 10: Ongoing Social Media Monitoring and Engagement
  • 81. “Welcome to our department. It is our mission to serve you in the quickest manner possible.”
  • 87. Watch this video here: http://tinyurl.com/6mjeb9
  • 89. •Print Measurement Bureau (Statistics) •Interactive Advertising Bureau (Statistics) •Technorati.com (Statistics) •InternetWorldStats.com (Statistics) •Alexa.com (Statistics) •Statistics Canada (Statistics) •ComScore.com (Statistics) •iStockPhoto.com (All non-personal photos and images) •Brian Solis (Social media tools diagram) •Mitch Joel (Concept of ending with a Google slide) •Marta Z. Kagan (Simplicity of presenting stats) •Garr Reynolds (Presentation style) •Jeff Braybrook (Policy information) •Mathew Harding (Dancing Video)