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Social Media Capacity Development

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Marshal Ekere
Marshal Ekere

This document provides an overview of social media and strategies for using different social media platforms effectively. It discusses the various types of social media including blogging, social networks, microblogging, video sharing, and more. It emphasizes that content is key to driving engagement on social media and provides tips for creating engaging content through storytelling, appealing to emotions, and establishing trust and credibility. Finally, it stresses the importance of listening to what audiences are saying online and maintaining a consistent brand voice across all social media channels.

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Ekere, Marshal +234 803 580 9334 ekeremarshal@gmail.com @drkemano
Objectives
Social media is an online form of communication that allows you to connect, collaborate, influence, engage, inspire and add value.
There are several forms of Social Media. Each has a specific focus. In many cases, you could place one network in two (2) or more categories. 1. Blogging -- Wordpress, Blogger 2. Social Network - Facebook, LinkedIn, Google + 3. Social Curating Pinterest, Tumblr, Evernote 4. Microblogging - Twitter, Snapchat, LinkedIn, Instagram 5. Social Bookmarketing - Digg, StumbleUpon, Mixx, Reddit 6. Video Sharing -- Youtube, Vimeo, InstaTV 7. Broader Content Sharing – Slideshare, Scribd 8. Forums -- Yahoo Answers, Ask, Wikipedia
Social media is about communicating, building a community, being part of other communities; it’s about educating people, listening to them, and letting them know all about you, your product / services, your business philosophy, your integrity and your organizational culture.
Social Media Capacity Development
Platforms determines the way you structure your message. Different platforms determines the way the message is coined.
The fact that your product is selling doesn't mean you have customer loyalty. COKE –PEPSI STORY – feedback is KEY!
With the advent of internet, buying behavior has drastically changed, Most people now begin and often end their buyer’s journey online. Whether you’re B2C or B2B, Most Product are bought not sold FOCUS ON STORY TELLING 80% of products are bought not sold…. Life bouy,, Macleans, Butter
SUCCESS IN SOCIAL MEDIA IS DRIVEN BY
CONTENT DETERMINES THE WAY PEOPLE REACT OR RELATE TOYOUR BRAND OR PRODUCT.
How people see things depends on their perspective. In Social Media Content is KING! Having viral contents is cool but the most vital aspect of content is engagement with your product/service that creates leads and conversion.
Content are amplified by CAPTIONS, a simple caption can generate conversations from a simple image
WHATWRONG WITH THIS CAPTION? It Won’t Keep Discussion on Topic When a post is not structured correctly, it opens itself up to becoming a forum to complain about the brand,. How Could It Have Been Solved? This post could have been easily improved by changing the copy to read: Which McNuggets dipping sauce is your favorite? a) BBQ b) honey mustard c) ranch d) teriyaki. When your post is set up as a question, it steers the direction of comments. Adding a multiple choice option may limit the variety of answers, but can help make comments even more manageable
Content and caption if creatively put to use can drive your brand or product and create engagement
How do you create content that makes your audience share it without fail? How and when do you share it on social media for maximum results. Your story should offer something that your audience can relate to, and therefore create a means by which they can interact with your brand. If your readers feel something when they read your content, you can bet they’ll want to share it. Appeal to your audience’s motivation to connect with each other (not just with your brand). Tell a story. Credibility needs to be established, as does trust, which is the cost of getting shares. Keep the message simple. Appeal to positive emotions like inspiration, illumination or amusement to build a positive brand connection. Embed a sense of urgency.
Social Media Capacity Development
Social Media Capacity Development
PLANNING RESEARCH, IDEATION & STRATEGY DEVELOPMENT CONTENT CREATION & ACTIVE MANAGEMENT OPTIMAZATION SOCIAL RESEARCH & EASE OF USE OPTIMIZATION DISTRIBUTION CONTENT PLACEMENT & SYNDICATION MEASUREMENT VIEWS,TRACKING & PERFORMANCE INSIGHT CONTENT CYCLE
CONTENT CALENDER
Keywords are the foundation of search engine marketing, they form the basis of search engine. Did you know that in just February of last year there were 10.8 BILLION searches done on just Google alone?
Key Words control search intent. ALWAYS USE KEYWORDS with high commercial intent, Examples of high commercial intent keywords include: Buy, Discount(s), Deal(s), Coupon(s), Free shipping, Clearance Sale,
 The key to making the most of social media is listening to what your audience have to say about you, your competitors, and the market in general, it’s important to track what people are saying about you online
What are customers telling friends on social media about your products or services? Are people with influence talking about your business? It’s important to know the answer to those questions People don’t talk behind backs anymore. They talk on the Internet for the whole world to hear. What are people saying about your brand on review sites?
Social Media Capacity Development
Social Media Capacity Development
ORMTIPS While you can certainly use different strategies, the best way to protect online reputations is to be proactive.
In Reputation Management, your objective should be to have content that reflects your message dominating the first two pages or more of Google’s search results. That’s what people will see. So it doesn’t matter whether it’s showing up on their site or someone else’s. The more eyes that see the content and your brand in a positive light, the better.
Google Alerts allows you to listen to conversations you may not be aware of. Conversations that involve you or your brand (and maybe even your competitors). As you manage your online presence, it’s important to listen to what people are saying and how they are saying it. You want to know if other sites are linking to you, quoting you, supporting you, or complaining about you. You want to know what your competition is up to and how they are faring.
Social Media Capacity Development
In Engagement THINK T = Is itTRUE H = Is It HELPFUL I = Is It INSPIRING N = It is NECESSARY K = Is It KIND
TO STAY COMPETITIVEYOU MUST BE CREATIVE & INNOVATIVE Latest Arrival Affordable Price
 To maximize Social Media Profitably You must have a BRAND VOICE . Creating a strong, consistent voice is key to building a real relationship with your Audience.  Social Media is inexhaustible you need to keep reading and following latest trends.. E.G you can now replace an image in a page few year ago, you couldn’t  If you don’t stay updated, you will go out of date. What was the norm yesterday could become obscure today
QUESTIONS?
Ekere, Marshal +234 803 580 9334 ekeremarshal@gmail.com @drkemano

More Related Content

Social Media Capacity Development

  • 1. Ekere, Marshal +234 803 580 9334 ekeremarshal@gmail.com @drkemano
  • 3. Social media is an online form of communication that allows you to connect, collaborate, influence, engage, inspire and add value.
  • 4. There are several forms of Social Media. Each has a specific focus. In many cases, you could place one network in two (2) or more categories. 1. Blogging -- Wordpress, Blogger 2. Social Network - Facebook, LinkedIn, Google + 3. Social Curating Pinterest, Tumblr, Evernote 4. Microblogging - Twitter, Snapchat, LinkedIn, Instagram 5. Social Bookmarketing - Digg, StumbleUpon, Mixx, Reddit 6. Video Sharing -- Youtube, Vimeo, InstaTV 7. Broader Content Sharing – Slideshare, Scribd 8. Forums -- Yahoo Answers, Ask, Wikipedia
  • 5. Social media is about communicating, building a community, being part of other communities; it’s about educating people, listening to them, and letting them know all about you, your product / services, your business philosophy, your integrity and your organizational culture.
  • 7. Platforms determines the way you structure your message. Different platforms determines the way the message is coined.
  • 8. The fact that your product is selling doesn't mean you have customer loyalty. COKE –PEPSI STORY – feedback is KEY!
  • 9. With the advent of internet, buying behavior has drastically changed, Most people now begin and often end their buyer’s journey online. Whether you’re B2C or B2B, Most Product are bought not sold FOCUS ON STORY TELLING 80% of products are bought not sold…. Life bouy,, Macleans, Butter
  • 10. SUCCESS IN SOCIAL MEDIA IS DRIVEN BY
  • 11. CONTENT DETERMINES THE WAY PEOPLE REACT OR RELATE TOYOUR BRAND OR PRODUCT.
  • 12. How people see things depends on their perspective. In Social Media Content is KING! Having viral contents is cool but the most vital aspect of content is engagement with your product/service that creates leads and conversion.
  • 13. Content are amplified by CAPTIONS, a simple caption can generate conversations from a simple image
  • 14. WHATWRONG WITH THIS CAPTION? It Won’t Keep Discussion on Topic When a post is not structured correctly, it opens itself up to becoming a forum to complain about the brand,. How Could It Have Been Solved? This post could have been easily improved by changing the copy to read: Which McNuggets dipping sauce is your favorite? a) BBQ b) honey mustard c) ranch d) teriyaki. When your post is set up as a question, it steers the direction of comments. Adding a multiple choice option may limit the variety of answers, but can help make comments even more manageable
  • 15. Content and caption if creatively put to use can drive your brand or product and create engagement
  • 16. How do you create content that makes your audience share it without fail? How and when do you share it on social media for maximum results. Your story should offer something that your audience can relate to, and therefore create a means by which they can interact with your brand. If your readers feel something when they read your content, you can bet they’ll want to share it. Appeal to your audience’s motivation to connect with each other (not just with your brand). Tell a story. Credibility needs to be established, as does trust, which is the cost of getting shares. Keep the message simple. Appeal to positive emotions like inspiration, illumination or amusement to build a positive brand connection. Embed a sense of urgency.
  • 19. PLANNING RESEARCH, IDEATION & STRATEGY DEVELOPMENT CONTENT CREATION & ACTIVE MANAGEMENT OPTIMAZATION SOCIAL RESEARCH & EASE OF USE OPTIMIZATION DISTRIBUTION CONTENT PLACEMENT & SYNDICATION MEASUREMENT VIEWS,TRACKING & PERFORMANCE INSIGHT CONTENT CYCLE
  • 21. Keywords are the foundation of search engine marketing, they form the basis of search engine. Did you know that in just February of last year there were 10.8 BILLION searches done on just Google alone?
  • 22. Key Words control search intent. ALWAYS USE KEYWORDS with high commercial intent, Examples of high commercial intent keywords include: Buy, Discount(s), Deal(s), Coupon(s), Free shipping, Clearance Sale,
  • 23.  The key to making the most of social media is listening to what your audience have to say about you, your competitors, and the market in general, it’s important to track what people are saying about you online
  • 24. What are customers telling friends on social media about your products or services? Are people with influence talking about your business? It’s important to know the answer to those questions People don’t talk behind backs anymore. They talk on the Internet for the whole world to hear. What are people saying about your brand on review sites?
  • 27. ORMTIPS While you can certainly use different strategies, the best way to protect online reputations is to be proactive.
  • 28. In Reputation Management, your objective should be to have content that reflects your message dominating the first two pages or more of Google’s search results. That’s what people will see. So it doesn’t matter whether it’s showing up on their site or someone else’s. The more eyes that see the content and your brand in a positive light, the better.
  • 29. Google Alerts allows you to listen to conversations you may not be aware of. Conversations that involve you or your brand (and maybe even your competitors). As you manage your online presence, it’s important to listen to what people are saying and how they are saying it. You want to know if other sites are linking to you, quoting you, supporting you, or complaining about you. You want to know what your competition is up to and how they are faring.
  • 31. In Engagement THINK T = Is itTRUE H = Is It HELPFUL I = Is It INSPIRING N = It is NECESSARY K = Is It KIND
  • 32. TO STAY COMPETITIVEYOU MUST BE CREATIVE & INNOVATIVE Latest Arrival Affordable Price
  • 33.  To maximize Social Media Profitably You must have a BRAND VOICE . Creating a strong, consistent voice is key to building a real relationship with your Audience.  Social Media is inexhaustible you need to keep reading and following latest trends.. E.G you can now replace an image in a page few year ago, you couldn’t  If you don’t stay updated, you will go out of date. What was the norm yesterday could become obscure today
  • 35. Ekere, Marshal +234 803 580 9334 ekeremarshal@gmail.com @drkemano