Social Media Checklist: Part 1
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Throughout the 21st century, social media as a whole has adapted to meet the needs of its users. Brands also joined the arena, battling for consumers’ attention and growth. With all of these changes, audiences have become more distracted and discerning when deciding whom to follow and whom to trust. This Checklist walks you through all the steps of successfully posting on social media, from setting goals and identifying your audience, to writing your call-to-action and uploading the optimal content. It breaks down everything you should do before you publish your next post on social media. Presentation will explain you how to obtain high engagement and maintain brand value with every post you publish.
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Social Media Checklist: Part 1
- 3. 1) USE THE BEST TOOLS Creating posts for social media is easier when you have tools. According to HubSpot the most helpful tools and plugins to aid your writing on social media:
- 4. Moz’s Fresh Web Explorer - Analyze brand mentions, your competitors, and keywords before you post https://bit.ly/2ddB9WE
- 5. Grammarly - Check writing style and grammar with this extension right in the social media platform you’re posting in https://bit.ly/1AqWnGE
- 6. Rebrandly - Share every link on social media with your brand name, what you do, and where the link will lead https://bit.ly/2kiWrbe
- 7. Ritekit - Identify and choose relevant hashtags for any brand to help you be heard on social media https://bit.ly/2zDe0Yi
- 8. Help.PlagTracker - Run your posts through this plagiarism checker to ensure your brand originality https://bit.ly/2PLptzb
- 9. 2) IDENTIFY THE AUDIENCE The first step to posting on social media is knowing who you’re writing for. Once you identify your audience you can tailor the posts you share on social media, the tone of your messages, and where you’ll look for new audiences. Ask yourself:
- 10. What is you ideal customer’s biggest problem? Where does this customer go to get their news? What are some problems they face day to day? Who does your ideal customer follow on social media? Why is your ideal customer on social media? What connects your ideal customers? Is it a location, job, an industry, or a topic? It could be a mix of a few PERSONAS
- 11. Usually, the reason customers purchase a product or service is for more than just what lies on the surface. Think about what motivates them, and consider their goals 1- Think like them - it will be easier to deliver a message that resonates with them on social media 2 - Establish and understand the specific, targeted problem/need that your audience faces - you’ll be able to work to solve it better than your competition 3 - Know the “why” behind the audience’s actions and perceptions – you will be able to write in their tone, as well as understand what they want to gain and learn from you 4 - Form abstract view of your audience use Google Analytics - analytics within individual social platforms, and link tracking to learn more about your audience 5 - Develop social media campaigns and content that meets their needs
- 12. 3) SET GOALS Once you map out your audience, consider the value you’ll be creating with your social media post. Every time you share something there should be a reason for it
- 13. PROMOTING COMMUNITY BUILDING Posts created around fostering relationships with customers Created with a defined objective in mind, such as a sale, registration, or a download The most effective social media strategies use a combination of both categories
- 14. The majority of posts you share should build a community, rather than directly sell 80/20 Rule - 80% of posts should be of the community building type, and 20% can feature a direct sales pitch Rather than thinking of your audience as resources to harvest for the next upsell or cross sell opportunity on social media, think of them as individuals that you want to build a relationship with and understand People are looking to build a relationship with your brand before making any decisions
- 15. Jaguar found that “sweet spot” between writing promotional and community building posts Understood what their target market wanted Crafted copy that played on the “theme of exploration” Managed to fit in a call-to-action that directs its audience to find out more
- 16. 4) UNDERSTAND EACH PLATFORM Each major social media platform has a different purpose and audience, with different restrictions for characters, images, and a different voice and style all together. No matter what platform you’re writing for, each post you send can contain a combination of four elements: text, hashtags, a link, and an image
- 17. FACEBOOK Mercedes-Benz uses its Facebook account to highlight the features and beauty of its cars, as both of these are of interest to their target audience The Dos and Don’ts Share interesting and captivating content Directly sell to your audience
- 18. 74% are visiting the site at least once a day 68% of all American adults are using Facebook, according to Pew Research Center’s social media usage report 2018 Facebook is used by people from very diverse demographics, from teens to over 65 Because the platform has such a wide reach, your messages need to stay focused on your target audience Facebook’s Newest Algorithm - it prioritizes posts from friends rather than from pages, because they are moving the platform back to its original purpose, to connect people 76% of Facebook users are looking for interesting content - capture your audience’s attention with content accompanied by a video or image, in the hopes of them clicking through to your desired destination ACEBOOK
- 19. TWITTER The Dos and Don’ts Be casual and conversational Ignore comments and retweets Harvard University makes use of the extended characters available on Twitter to better tell the story of its President’s trip home
- 20. 80% of Twitter users access the network on mobile platforms, and 93% of video views happen on mobile Twitter serves more than 2 billion search queries per day, according to recent developer job postings 74% of Twitter users say they use the network to get their news, an increase of 15 % points from last year The increase in character counts gives marketers more freedom to get across their brand’s tone, message, and personality on the platform Since Twitter conversations can be short and casual, your brand has the opportunity to constantly interact with consumers and other brands Reply to your audience’s questions and comments, find relevant discussions to your industry TWITTER
- 21. INSTAGRAM Share bold and creative images and videos Treat Instagram like a product catalog The Dos and Don’ts BlogTO uses interactive real-life photos with videos. It uses call to action link in its bio with unique hashtags. Daily insta stories and IGTV channel helps boost engagement and spread the word
- 22. Instagram was the fastest growing social network of 2018, and is on track to continue growing in 2019 On Instagram, there are three possible ways to tell your brand’s story: by posting a photo or video on your profile or by creating an Instagram story, and through the copy and link in your bio Since there are so many moving parts on Instagram, it creates an environment of organized chaos - this is great for branding, because your audience can get an idea of the many sides and layers to your brand The main difference between Instagram and the other major social networks is that on Instagram, you can only share one link at a time, and that’s located in your bio You need to make sure that your bio both showcases your voice and tone, while creating a clear path to direct customers to your site INSTAGRAM
- 23. LINKEDIN The Dos and Don’ts Share informative and relevant content Be unprofessional or controversial Think of posting on LinkedIn as a way to spur conversations with people in your industry You want to showcase all of the angles of your business, from your product to your team, to the overall market LinkedIn is built around creating networks and connections - when writing on LinkedIn, be authoritative, informative, and news-oriented
- 24. YOUTUBE The Dos and Don’ts Use branded links to connect with viewers Forget to add an engaging video description YouTube may be a video platform, but written content has a major role to play in getting your videos seen, viewed and shared It is the world’s second-largest search engine, after Goog The Hook uses its YouTube video description as a place to explain the video (while using keywords and short URLs to increase searchability) while prompting users through the use of a branded link as a CTA to subscribe to the channel
- 25. 5) BE A HUMAN It is scientifically proven that we rely on our emotions, rather than information, to purchase a product or service. Because of this, personalities that companies take on greatly impact the customer decision process. Developing a brand personality is important for any brand, but for marketers this is no easy task
- 26. Legendary camera brand, Polaroid, interacts with its customers on social media and building relationships through the way that it speaks candidly with it’s target audience. Rather than feeling like a brand, Polaroid has a friendly, casual tone to answer and support it’s community Effective social media marketing strategies now center around creating dialogue with your audience, and getting to know them, just as you would in real life
- 27. Part 2 : To be continued
- 28. Works Cited: HubSpot , cdn2.hubspot.net/hubfs/53/The 2019 Social Media Checklist.pdf?t=1541697191202&__hstc=20629287.37362f91b43a5d3f310 02a95443b06ec.1507572603356.1541443609739.1541696858949.16&__hss c=20629287.4.1541696858949&__hsfp=3286090184. SelectNoun Project https://thenounproject.com/