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Social media day

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aiesecjalandhar

This document discusses strategies for effective social media positioning and engagement. It provides tips on engaging audiences through constant conversations and valuable content. The document recommends focusing on finding interested people, delivering quality content, capturing information, and staying in touch. It also outlines several social media models to guide social media strategy, including the social staircase model focusing on presence, tools, and conversation, and the social tool matrix for determining which tools to use. The document emphasizes creating valuable content and using different types of "social spirals" or conversations to engage audiences on various social media platforms.

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127 DaysDay 3 – The Social Media Day
Social media day
Effective Social Media Positioning About AIESEC
The Digital AgeQueryPresence Offline – Information SourceHuman BeingSourcePresence Online
If You are NOT putting Information Online, WHO IS? Right MessageRight TimeRight Person
A Few Golden Rules of Social Media MarketingConversations Rule – Constant Engagement of your audience is the keyVALUABLE Content is KINGKnow When to Speak & When to ListenDON’T SPAMYOU DO NOT MAKE MONEY THROUGH SOCIAL MEDIA
Something to Reflect UponBuying a loudspeaker and start tweeting wont get you anywhere. Swedish brands like Comhem and Boxer have effectively proven that just twittering the 140 sign language doesn’t earn you any followers. Every social network will provide you with it’s own possibilities and traps. A well executed strategy is a must or you’ll end up in a minefield.
4 Steps to Social Media Success – “THE ULTA PYRAMID”FIND INTERESTED PEOPLEDELIVER QUALITY CONTENTCAPTURE INFORMATIONSTAY IN TOUCH
Facebook : 355 Million UsersLinkedIN : 35 Million Business UsersTwitter : 50 Million Users (projected)
Social media day
Social media day
Social Media Impact : A few stories
Social media day
Social media day
Social media day
Social Media has leveled the playing field for organizations to compete onlineA good book to read – The world is Flat
Social media day
A few case studies
April 23 1985Coca Cola launched new product which was proven better but the initiative failed since they did not connect with customers
Now Coke has one of the largest fan pages & its not even run by the company
The Crème Brulee Man
How to really kill it online
Social Media is the worlds Biggest Party PlaceApproach
HouseTWITTERBLOG/WEBSITEFACEBOOKPartyYOUR PRODUCTSYOUTUBE
Have the kind of conversations you would have with some one at a party!Have fun with people online, that is why they will come back to your page!
3 Social Media Models
3 Models That Will Guide You Into The Social Media Landscape
The Social StaircaseThe Social Staircase is a model that focus on the overall process.
What is AIESEC’s essence? Where are most youth present on social mediaAligned with our brand, Something around Leadership, societal impact, youth driven, impactful
STEP 2 - PresenceThe mother of all conversions is content. Think about it – when you’re at a party, how long do you think your conversation would last if you didn’t provide any true value. Bullshit or merely staying quiet wont earn you any new friends. Of course some people you’ve known since way back will stay put but sooner or later even them will stop inviting you to their party.
STEP 3 - ToolsStep 3 – ToolsOk. So know you know that kind of presence you’re after. Then it’s time to gear up. Facebook, Twitter, Slideshare, WordPress, LinkedIn, blogspot might be the obvious ones. Then move on and figure out when to run with it and when to slow down. Move over to the conversation step, create a set of social viral spirals and get down to business.
STEP 4 - ConversationListen. Talk back. Listen. Talk back. Listen. Talk…This is what a conversation is all about. We could actually call it interactivity. You create valuable content and then once you let it out in the open – listen and learn how to fine tune those spirals of yours.
THE SOCIAL TOOL MATRIX
Some Important QuestionsWhat tools shall we use to fulfill our strategy?Why should we use this tool?Who should be responsible for the updates?When can we say we’re successful?Can we measure the return of investment (ROI)What social spiral shall we use (this will be defined in the next stage)And whatever more you think should go into the matrix.
TOOL 3- The Social Viral
Things that affect the intensity/speed of your spirals.Type of contentTimezonesTime of actual publishingInternet behavioral patternsWhere did you act the last timeNumber of followers on TwitterNumber of friends in social networksAmount of social networks where you intend to interactHow unique is the content you intend to promoteWhat brand do you represent?Purpose – marketing, operations, news, etc
Creating Valuable Content
Social media day
The Conversation PrismThe Conversations prism gives an insight to the kind of conversations each person/individual or organization has on each social media platform
THE SOCIAL COMPASSGives an insight as to how you can create content
Social media day

More Related Content

Social media day

  • 1. 127 DaysDay 3 – The Social Media Day
  • 3. Effective Social Media Positioning About AIESEC
  • 4. The Digital AgeQueryPresence Offline – Information SourceHuman BeingSourcePresence Online
  • 5. If You are NOT putting Information Online, WHO IS? Right MessageRight TimeRight Person
  • 6. A Few Golden Rules of Social Media MarketingConversations Rule – Constant Engagement of your audience is the keyVALUABLE Content is KINGKnow When to Speak & When to ListenDON’T SPAMYOU DO NOT MAKE MONEY THROUGH SOCIAL MEDIA
  • 7. Something to Reflect UponBuying a loudspeaker and start tweeting wont get you anywhere. Swedish brands like Comhem and Boxer have effectively proven that just twittering the 140 sign language doesn’t earn you any followers. Every social network will provide you with it’s own possibilities and traps. A well executed strategy is a must or you’ll end up in a minefield.
  • 8. 4 Steps to Social Media Success – “THE ULTA PYRAMID”FIND INTERESTED PEOPLEDELIVER QUALITY CONTENTCAPTURE INFORMATIONSTAY IN TOUCH
  • 9. Facebook : 355 Million UsersLinkedIN : 35 Million Business UsersTwitter : 50 Million Users (projected)
  • 12. Social Media Impact : A few stories
  • 16. Social Media has leveled the playing field for organizations to compete onlineA good book to read – The world is Flat
  • 18. A few case studies
  • 19. April 23 1985Coca Cola launched new product which was proven better but the initiative failed since they did not connect with customers
  • 20. Now Coke has one of the largest fan pages & its not even run by the company
  • 22. How to really kill it online
  • 23. Social Media is the worlds Biggest Party PlaceApproach
  • 25. Have the kind of conversations you would have with some one at a party!Have fun with people online, that is why they will come back to your page!
  • 26. 3 Social Media Models
  • 27. 3 Models That Will Guide You Into The Social Media Landscape
  • 28. The Social StaircaseThe Social Staircase is a model that focus on the overall process.
  • 29. What is AIESEC’s essence? Where are most youth present on social mediaAligned with our brand, Something around Leadership, societal impact, youth driven, impactful
  • 30. STEP 2 - PresenceThe mother of all conversions is content. Think about it – when you’re at a party, how long do you think your conversation would last if you didn’t provide any true value. Bullshit or merely staying quiet wont earn you any new friends. Of course some people you’ve known since way back will stay put but sooner or later even them will stop inviting you to their party.
  • 31. STEP 3 - ToolsStep 3 – ToolsOk. So know you know that kind of presence you’re after. Then it’s time to gear up. Facebook, Twitter, Slideshare, WordPress, LinkedIn, blogspot might be the obvious ones. Then move on and figure out when to run with it and when to slow down. Move over to the conversation step, create a set of social viral spirals and get down to business.
  • 32. STEP 4 - ConversationListen. Talk back. Listen. Talk back. Listen. Talk…This is what a conversation is all about. We could actually call it interactivity. You create valuable content and then once you let it out in the open – listen and learn how to fine tune those spirals of yours.
  • 34. Some Important QuestionsWhat tools shall we use to fulfill our strategy?Why should we use this tool?Who should be responsible for the updates?When can we say we’re successful?Can we measure the return of investment (ROI)What social spiral shall we use (this will be defined in the next stage)And whatever more you think should go into the matrix.
  • 35. TOOL 3- The Social Viral
  • 36. Things that affect the intensity/speed of your spirals.Type of contentTimezonesTime of actual publishingInternet behavioral patternsWhere did you act the last timeNumber of followers on TwitterNumber of friends in social networksAmount of social networks where you intend to interactHow unique is the content you intend to promoteWhat brand do you represent?Purpose – marketing, operations, news, etc
  • 39. The Conversation PrismThe Conversations prism gives an insight to the kind of conversations each person/individual or organization has on each social media platform
  • 40. THE SOCIAL COMPASSGives an insight as to how you can create content