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Social Media for CPA Professionals - Accounting Student Edition

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Tom Hood, CPA,CITP,CGMA
Tom Hood, CPA,CITP,CGMA

What are the five things every professional needs to do? Allen Blue, the founder of Linked-In says 1) Learning and Staying on the Cutting Edge; 2) Managing Your Career; 3) Doing the work; 4) Interacting with peers and colleagues; and Becoming a thought leader in your field. Tom Hood shows students examples from the CPA Profession about how social media tools can help jump start their careers in accounting.

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111 Social Media for CPA Professionals Student Edition Presented by: Tom Hood, CPA, CITP, CGMA CEO Maryland Association of CPAs Business Learning institute
Tom Hood •  Named as fourth Most Influential in Accounting by Accounting Today Magazine •  Top 150 Influencer by Linked-In •  Top 25 Influencers in Learning & HR by HR Examiner •  Top 25 Public Accounting Thought Leaders by CPA Practice Adviser •  Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations Tom Hood, CPA, CITP, CGMA CEO MACPA www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/
Download today’s slides at … www.SlideShare.net/thoodcpa
Our research methodology #MBSN MACPA NewYoung Professional Network collaborating to identify issues
Top Seven Issues – 2012 1.  Information overload (including accounting and tax complexity) 2.  Work / life balance 3.  Generational issues and communications (including upper management not sharing knowledge with the younger generation) 4.  Developing networking skills 5.  Keeping up with technology -- especially the cloud 6.  Finding career guidance 7.  Understanding social media benefits CPA Success blog post http://cpa.tc/1ef
Five  Things  Every  Professional  Needs   to  be  Good  At   1.  Learning  and  staying  on  the  cu>ng  edge.   2.  Managing  your  career  (yep,  you  have  to   take  charge  of  your  own  career).   3.  Doing  the  work  (research,  producIvity,   communicaIon).   4.  InteracIng  with  your  peers  and   colleagues.   5.  Becoming  a  thought  leader  in  your  field.        -­‐  Allen  Blue  co-­‐founder  Linked-­‐In   hQp://lnkd.in/HghTcX  
Keeping Up WithTechnology http://www.macpa.org/blog/category/6/technology-social-media
MACPA s Journey Tom Bill
34 MACPA’s Social Media Map 82,027 views 80,568 views 450 members 3,570 followers 1,251 connections 450 connections Top 50 Business Blogs - 2011 Top Accounting Blogs – 2009, 2010, 2011
Why  is  Twi)er  important?   Bill  Sheridan,  CAE   The  Business  Learning  Ins?tute   1.  InformaIon   2.  CiIzen  journalism   3.  Customer  service   4.  CommunicaIon  /   collaboraIon  
Case  Studies   On  the  Cover  of  a  Magazine?   •  BCG  &  Company  –  blogs,  twiQer   •  Naden/Lean  –  blogs,  twiQer   •  James  Carroll  –  facebook,  twiQer   •  Morris  &  D’Angelo  
Social Media for CPA Professionals - Accounting Student Edition
Thought  Leadership  
35 Social  Media  Engages  &  Shares  Insights   The  twiQer  stream  from  AICPA  Leadership  Academy  
Social  Media  connects  us  to  thought  leaders  
Real  Time  Focus  Group   Example  of  using  TwiQer  to  get  immediate  real  Ime  feedback  for  this  preso  
Advice  for  today  
The  MarrioQ  Story   “Bill’s  blog  makes  me  feel   connected  to  the  organiza7on   in  a  way  I  had  not  felt  before.  I   feel  more  informed  and  closer   to  the  organiza7on  than  ever   before.”  –  from  a  MarrioQ   Finance  Team  member  during   an  MACPA  Professional  Issues   update  at  their  HQ  in   Bethesda,  MD  ].   What  if  you  could  keep  your  organizaIon  informed  and  inspired   by  your  thoughts?  
Three  authors   ReTweeted  this   blog  post  which   menIoned  their   books…   hQp://www.cpasuccess.com/2012/01/the-­‐top-­‐ten-­‐business-­‐books-­‐of-­‐2011.html    
Featured   our  blog   post   http://dld.bz/agc8f The  post  was  even  featured  in  an  accounIng   educator’s  “daily”  distributed  to  his  followers.  
Social  Media  to  engage  &  connect  at   the  NE  CPE  conference   Another  example  of  using   social  media  to  engage  a   broader  audience.  In  this  case   I  used  twiQer  to  get  feedback   from  CPAs  about  the  use  of   social  media  in  learning.     It  also  informed  CPAs  about   the  NE  CPE  Conference  so   they  “heard”  that  we  were   working  hard  to  improve  the   learning  for  them.       The  followed  up  with  a  blog   post  about  the  event  and  got   more  engagement  with   comments  from  the  group.      
TwiQer  during  the  event,  slideshare  &  blog  post-­‐event  
It’s  Bigger  Than  You  Think  –  Social   OrganizaIons   From:                To:   Hierarchy            Network   Command  &  Control    Connect  &  Collaborate   Experience  Curve        CollaboraIon  Curve   Lecturer              Facilitator   Push                Pull  
“In  a  period  of  rapid  change  and  increasing   complexity,  the  winners  are  going  to  be  the   people  who  can  LEARN  faster  than  the  rate  of   CHANGE  and  faster  than  their  COMPETITION.”   -­‐  Tom  Hood,  CPA.CITP.CGMA  7/15/13   T  
Why  students  should  care  about  Social   Media   “In-­‐forming  is  the  individual  person's   analog  to  open-­‐sourcing,  outsourcing,   insourcing,  supply-­‐chaining,  and   offshoring.  Informing  is  the  ability  to  build   and  supply  your  own  personal  supply   chain—a  supply  chain  of  informa?on,   knowledge,  and  entertainment.  In-­‐ forming  is  about  self-­‐collabora?on— becoming  your  own  self-­‐directed  and  self-­‐ empowered  researcher,  editor,  and   selector  of  entertainment.                –  Thomas  Friedman  
Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com   Follow me on: ü Twitter: http://www.Twitter.com/tomhood ü LinkedIn: http://www.linkedin.com/in/tomhood ü Facebook: http://www.facebook.com/thoodcpa ü Google +: https://plus.google.com/104372556333854919205 ü Slideshare: http://www.slideshare.net/thoodcpa ü Youtube: http://www.youtube.com/thoodcpa ü Second Life avatar name: Rocky Maddaloni

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Social Media for CPA Professionals - Accounting Student Edition

  • 1. 111 Social Media for CPA Professionals Student Edition Presented by: Tom Hood, CPA, CITP, CGMA CEO Maryland Association of CPAs Business Learning institute
  • 2. Tom Hood •  Named as fourth Most Influential in Accounting by Accounting Today Magazine •  Top 150 Influencer by Linked-In •  Top 25 Influencers in Learning & HR by HR Examiner •  Top 25 Public Accounting Thought Leaders by CPA Practice Adviser •  Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations Tom Hood, CPA, CITP, CGMA CEO MACPA www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/
  • 3. Download today’s slides at … www.SlideShare.net/thoodcpa
  • 4. Our research methodology #MBSN MACPA NewYoung Professional Network collaborating to identify issues
  • 5. Top Seven Issues – 2012 1.  Information overload (including accounting and tax complexity) 2.  Work / life balance 3.  Generational issues and communications (including upper management not sharing knowledge with the younger generation) 4.  Developing networking skills 5.  Keeping up with technology -- especially the cloud 6.  Finding career guidance 7.  Understanding social media benefits CPA Success blog post http://cpa.tc/1ef
  • 6. Five  Things  Every  Professional  Needs   to  be  Good  At   1.  Learning  and  staying  on  the  cu>ng  edge.   2.  Managing  your  career  (yep,  you  have  to   take  charge  of  your  own  career).   3.  Doing  the  work  (research,  producIvity,   communicaIon).   4.  InteracIng  with  your  peers  and   colleagues.   5.  Becoming  a  thought  leader  in  your  field.        -­‐  Allen  Blue  co-­‐founder  Linked-­‐In   hQp://lnkd.in/HghTcX  
  • 9. 34 MACPA’s Social Media Map 82,027 views 80,568 views 450 members 3,570 followers 1,251 connections 450 connections Top 50 Business Blogs - 2011 Top Accounting Blogs – 2009, 2010, 2011
  • 10. Why  is  Twi)er  important?   Bill  Sheridan,  CAE   The  Business  Learning  Ins?tute   1.  InformaIon   2.  CiIzen  journalism   3.  Customer  service   4.  CommunicaIon  /   collaboraIon  
  • 11. Case  Studies   On  the  Cover  of  a  Magazine?   •  BCG  &  Company  –  blogs,  twiQer   •  Naden/Lean  –  blogs,  twiQer   •  James  Carroll  –  facebook,  twiQer   •  Morris  &  D’Angelo  
  • 14. 35 Social  Media  Engages  &  Shares  Insights   The  twiQer  stream  from  AICPA  Leadership  Academy  
  • 15. Social  Media  connects  us  to  thought  leaders  
  • 16. Real  Time  Focus  Group   Example  of  using  TwiQer  to  get  immediate  real  Ime  feedback  for  this  preso  
  • 18. The  MarrioQ  Story   “Bill’s  blog  makes  me  feel   connected  to  the  organiza7on   in  a  way  I  had  not  felt  before.  I   feel  more  informed  and  closer   to  the  organiza7on  than  ever   before.”  –  from  a  MarrioQ   Finance  Team  member  during   an  MACPA  Professional  Issues   update  at  their  HQ  in   Bethesda,  MD  ].   What  if  you  could  keep  your  organizaIon  informed  and  inspired   by  your  thoughts?  
  • 19. Three  authors   ReTweeted  this   blog  post  which   menIoned  their   books…   hQp://www.cpasuccess.com/2012/01/the-­‐top-­‐ten-­‐business-­‐books-­‐of-­‐2011.html    
  • 20. Featured   our  blog   post   http://dld.bz/agc8f The  post  was  even  featured  in  an  accounIng   educator’s  “daily”  distributed  to  his  followers.  
  • 21. Social  Media  to  engage  &  connect  at   the  NE  CPE  conference   Another  example  of  using   social  media  to  engage  a   broader  audience.  In  this  case   I  used  twiQer  to  get  feedback   from  CPAs  about  the  use  of   social  media  in  learning.     It  also  informed  CPAs  about   the  NE  CPE  Conference  so   they  “heard”  that  we  were   working  hard  to  improve  the   learning  for  them.       The  followed  up  with  a  blog   post  about  the  event  and  got   more  engagement  with   comments  from  the  group.      
  • 22. TwiQer  during  the  event,  slideshare  &  blog  post-­‐event  
  • 23. It’s  Bigger  Than  You  Think  –  Social   OrganizaIons   From:                To:   Hierarchy            Network   Command  &  Control    Connect  &  Collaborate   Experience  Curve        CollaboraIon  Curve   Lecturer              Facilitator   Push                Pull  
  • 24. “In  a  period  of  rapid  change  and  increasing   complexity,  the  winners  are  going  to  be  the   people  who  can  LEARN  faster  than  the  rate  of   CHANGE  and  faster  than  their  COMPETITION.”   -­‐  Tom  Hood,  CPA.CITP.CGMA  7/15/13   T  
  • 25. Why  students  should  care  about  Social   Media   “In-­‐forming  is  the  individual  person's   analog  to  open-­‐sourcing,  outsourcing,   insourcing,  supply-­‐chaining,  and   offshoring.  Informing  is  the  ability  to  build   and  supply  your  own  personal  supply   chain—a  supply  chain  of  informa?on,   knowledge,  and  entertainment.  In-­‐ forming  is  about  self-­‐collabora?on— becoming  your  own  self-­‐directed  and  self-­‐ empowered  researcher,  editor,  and   selector  of  entertainment.                –  Thomas  Friedman  
  • 26. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com   Follow me on: ü Twitter: http://www.Twitter.com/tomhood ü LinkedIn: http://www.linkedin.com/in/tomhood ü Facebook: http://www.facebook.com/thoodcpa ü Google +: https://plus.google.com/104372556333854919205 ü Slideshare: http://www.slideshare.net/thoodcpa ü Youtube: http://www.youtube.com/thoodcpa ü Second Life avatar name: Rocky Maddaloni