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Social Media for Small Business

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The document discusses the growth and importance of social media and digital communities. It notes that the number of social media users has increased by 400% and daily social media content shared is over 200 billion. It provides keywords and benefits of social media including sharing content, building peer networks and communities, monitoring brands, and connecting with new audiences. It emphasizes the importance of content, community, conversation, connection, and convergence on the social web.

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70,000,000 #29

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75,000,000 #11 +400%

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500,000,000 #2 +400%

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200,000,000,000 #3 per day

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Marketing Advertising Customer Service

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Content Conversation Community

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Technology > Digital Citizens > Co-Creators…

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How the Social Web Works

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Keywords

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Add Value Share examples Offer an Opinion Write an Opinion Give a Review Ask a question Be Authentic

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Permission-based

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Provides Value Encourages Conversation Search-Engine friendly

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Short Blog Today! Medium Blog Due! Large Blog (if time)

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WebsiteGrader.com

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Benefits Shared content Peer network Evangelist community Involved customers Automated processes New audiences Thought leadership Aggregate & Filter content Monitor brand real-time Trusted source

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Join an existing community or create a new one!!

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Connection

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5 C’s of the Social Web Content - engages Community - involves Conversation - empowers Connection - builds Convergence - evolves

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Thank You! www.SocialBizNow.com Social Media Portal for Small Biz www.SocialBiz World .com Social Media Conference, Oct 22

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Social Media for Small Business

Editor's Notes

  1. * It gives you a chance to build your relationships with your customers and prospects * It builds your credibility an expert in your field * Google LOVES blogs – so you can rank higher for keysearch terms in your industry * Done right it is GUARANTEED to bring more traffic and visitors to your site
  2. 93% want company presence 85% want interaction 56% want stronger connection
  3. Contribute Create Listen Engage
  4. Must write Must be willing to share opinion Must be willing to spend time Must be willing to research Must be willing to be online
  5. * It gives you a chance to build your relationships with your customers and prospects * It builds your credibility an expert in your field * Google LOVES blogs – so you can rank higher for keysearch terms in your industry * Done right it is GUARANTEED to bring more traffic and visitors to your site