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Social Media for the Events Industry - Beginners

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Kelvin Newman
Kelvin Newman

This document provides tips for using social media for event promotion and marketing. It recommends growing a fan base by offering value and cross-promoting accounts. It also suggests using videos, photos, and apps to engage audiences and using platforms like YouTube, LinkedIn, and SlideShare to pull in content and reach other users. The document stresses the importance of having a clear social media strategy and goals to effectively promote events online.

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Social Media for Events Industry - BeginnersJune 2011Kelvin Newman@kelvinnewman
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
understand edge rank
support related groups to your events
get 25 fans for a custom url
offer people something forliking your page
your profile picture is really important
use the opportunity to cross promote other accounts
iframes allow better design
Social Media for the Events Industry - Beginners
video and photos work amazingly
apps increase functionality
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
https://ads.youtube.com/keyword_tool
consider adding several videos at once
copy tags of successful videos
think about thumbnails
think about transcription & captions
make sure you have acall to action at the end
Social Media for the Events Industry - Beginners
comment on other videos
buy a kodak zi8
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
their ad platform offersamazing targeting
join and participate in groups
Questions can establish credibility
you can pull RSS feeds into groups
recommendations help everyone
pull in your presentationsfrom slideshare
polls can be a great way to gain attention & info
status updates work like twitter
linkedin events can work well
ready to start?
What’s your goal?
how are you going to get there?
WHISPER…a social media strategy
Words
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Hear
Social Media for the Events Industry - Beginners
Influencers
Social Media for the Events Industry - Beginners
Story
EntertainmentInformationValue
Platform
Social Media for the Events Industry - Beginners
Engage
Social Media for the Events Industry - Beginners
Respond
Social Media for the Events Industry - Beginners
Would you like a half hour follow up phone call?
Social Media for the Events Industry - Beginners

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Social Media for the Events Industry - Beginners

Editor's Notes

  1. joffhopkins Twitter was designed to be a two-way medium. Please don't just use a robot to tell me about new blog posts - have a conversation instead.
  2. chriscathcart"Pick who you follow carefully, your feed can become cluttered quickly and it's key that its useful and interesting to you."
  3. doctorpodUse search.twitter to see what folks are saying about you
  4. ciaranj"Understand it may not be right for your brand. If it is, decide whether you wish to broadcast, converse or monitor. And learn to be brief!"