Social media fun
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The document provides an overview of various social media platforms that can be used for free marketing, including blogs, social networking sites, video sharing sites, and publishing platforms. It discusses how each platform can be used as a marketing tool to build brands, drive traffic, gain customer insights, and engage with low costs. The benefits of social media marketing are highlighted as well as tips for maximizing engagement and going viral with content on these various platforms.
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Social media fun
- 1. Free Marketing in Social Media Chelsea Boomer and Stacia Doss
- 2. What is social media? Yikes! What is all of this?
- 3. -Users create the content for social media 2 definitions mentioned in our textbook: 1)"Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author." (Joseph Thornley, CEO of Thornley Fallis PR Firm) 2)"Social Media. Any communications format where the users publish the content." (Isabella Hillborn, blogger)
- 4. Examples There are many forms of social media, to name a few: -Blogs--Wordpress, Tumblr, Blogger -Social Networking--Favebook, LinkedIn, Google+ -Events-Meetup.com, Eventful -Video Sharing-Socialcam, YouTube -Photo Sharing-Instagram, Flikr, Photobucket And so much more...
- 5. History From research, many argue the existence of the internet as being part of the start of social media , but is this true?
- 6. Social Media as Marketing Tool Roles in Marketing: -Branding o Create and strengthen a relationship between the brand and the consumer--2 way communication -Website Traffic o Low cost to drive traffic from social media o Study showed greater ROI from social media than Google AdWords (paid search engine) o Can use ads on some social media, but it costs -Customer Insights/Feedback o Likes/Dislikes, Comments, etc. o Helps marketers know if they are selling in the correct distribution channels at the right time, right price
- 7. Benefits? -Engagement-85% o Customer engagement -Direct consumer communication-65% o Quick consumer/customer preferences in real time -Low cost-51% o Cheap, but labor intensive -Brand building-48% -Market research-42% o Measure and monitor the voice of the consumer -Reach-37% o Can target consumers who are most important to building brands
- 8. Pros/Cons Biggest Advantage? Low cost (Or relatively less than other marketing mediums) Biggest Disadvantage? Hard to Measure.
- 9. Something to think about... Brands: Please Stop Trying to Start Conversations On Twitter (Ad Age article) Main points: -Social media is dictated entirely by consumers, not brands -Brands that can enter current news conversations as they're happening are giving consumers what they want and leveraging ongoing momentum -No point in brands "suggesting hashtags and slapping platform logos on the end of their commercials"
- 10. Blogging What's a blog? Short for "weblog." It's a web- based journal...write what you want! Why Blog? -Product promotion -Education -News and Information * And adds human interest
- 11. So many choices... tumblr. wordpress weebly blogger flavors.me Blog design tools- templates, widgets, html or text editor Promotion/tracking-directories or tracking tools Ease of use-combo of coding and html Technical help/support-tutorials/help topics Choose a design, start posting and distributing the url amongst different social networks to build an audience.
- 12. Marketing on Blogs -Provide customers information that could be important when researching a product. o Product evaluations o Reviews o Free publicity for the blogger's products
- 14. Social News Sites Discover and share content from anywhere online Was virtually ad free until Google AdSense was added Search Engine Optimization (SEO) is most important marketing use
- 15. Publishing Platforms & Communities User-generated, small web pages called lenses Content creators can earn revenue from referral link sites like Amazon.com and Ebay 5% of revenue goes to charities 50% goes to lensmasters 45% goes to Squidoo About half of lensmasters donate their royalties to charities
- 16. Squidoo Benefits for Internet Marketers SEO: More lenses increases search engine rating Polling: Can provide valuable insight into your niche markets Hosting: Earn a royalty if someone clicks your Amazon/ eBay/ Youtube link Testing: Dashboard provides statistics Content: Can earn money by being a Squidoo content provider
- 17. Social Bookmarking Share, organize, search, and manage bookmarks of web resources.
- 18. Video Sharing YouTube as a Marketing Tool Accounts for 43% of all videos viewed on the Internet and 99% of Google's video views YouTube and Advertisers Cost-effective alternative to commercial television Millions of views on videos means millions of impressions Cascading effect: more views leads to greater popularity which means it gets closer to the top of the page and the homepage
- 19. Increasing Video Audience Content Sharing Social Activities Update Feeds Effectiveness Feedback Insight "How Does a Law Firm Grow its YouTube Audience?" Community from Real Lawyers Have Blogs Hot Spots
- 20. Going Viral Make a good, professional video that will engage your target audience Email the video to your company's list or your site's email list Post the video on your blog Post the video on social networking sites Post the video to relevant message boards on YouTube