Social Media in FMCG Sector in India
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This document discusses social media trends in the fast moving consumer goods (FMCG) industry. It provides key statistics on FMCG advertising spending and trends over time. It also lists the top 10 FMCG brands on social media and provides case studies on how brands like Coca-Cola, Pringles, and Cadbury use social media for campaigns and engaging consumers. The future of social media in FMCG is predicted to be more PR oriented, add value to consumers, increase fan engagement across social networks, and see more brand and consumer cross-integration.
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Social Media in FMCG Sector in India
- 1. FMCGSocial Media and Fast Moving Consumer Goods (FMCG)a social media case study…
- 2. Social Media Key AspectsMajor PlayersProspective FutureSocial Media SignificanceSOCIAL MEDIAA CASE STUDY ON FMCGWAT Consult InsightsTop 10 on Social MediaBrand Case Studies
- 3. Social Media SignificanceCurrent Social Media FMCG TrendsTotal contribution of FMCG sector to advertising2001-2004 has decline in advertisingMax contribution 39.6% in 2001
- 4. Awareness of Social Media in EntertainmentFMCG Advertising OverallDecrease in Ads for food and beveragesPersonal Care product on the rise
- 5. Indian Brands on Social Media
- 6. Top 10 on Social MediaPringlesCadburyMilkaBen & JerryDr. PepperKit KatNestleSpriteNescafeAxe
- 7. Case Studies
- 8. 1. Coca Cola: Most active brand on social mediaFacebook:Over 7,200,000 fansTwitter:Over 50,000 followers
- 9. New campaign creates curiosity among fans
- 10. Integrating Photos and Video content on fan page
- 11. 2. International Supermarkets on Social MediaFolkekokkene has its own social networkFolkekokkene asks fans to post a new recipe on its wall
- 12. 3. Pringles is the largest FMGC brand on Facebook: 3,860,744 fans‘Create your Dream Party’ campaign highly engaging
- 13. 4. Cadbury ChocolateCadbury used social media to launch its new chocolateUsed a two fold promotional campaign
- 14. KEY STRATEGIES: IndiaKingfisher is the brand with largest number of tweets
- 15. SOME PHENOMENAL CAMPAIGNSMars Virtual JukeBoxCoca Cola Happiness FactoryUGC: The Hatke Video
- 16. WAT Consult InsightsEnsure Brand has official Social Media Presence.Use of marketing activities to impact how consumers feel about brandIn Social Media it is about the consumer and not the brandUse of marketing activities to relate with consumersBuild direct connections with consumers
- 17. The Road that lies AheadPR OrientedValue AdditionGrowth of fan avidityCross IntegrationPersonal Social Networks
- 18. Thank You!Contact Us:Rajiv DingraWebsite : www.watconsult.comMobile : +91 9820761167 |Office : +9122 65166429Mail : rajiv@watconsult.com