Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Social Media Management Platform Benchmark Review

•Download as PPTX, PDF•
•
White Horse
White Horse

Looking for a social media management platform to scale your program? This deck offers a side-by-side competitive review of ten of the top tools. View the Webinar at http://www.whitehorse.com/resources

1 of 24
Social Media Management Platform Benchmark Review
Social Media Management Platforms:Benchmarking the Competitive LandscapeSeptember 8, 2010by: Jamie Beckland© 2010 White Horse Productions, Inc. Content may not be reused without permission.
But First…Let’s Reset the ExpectationsSocial media marketing is the first marketing activity where the brand gains no efficiency as it scales“Social media isn’t inexpensive; it’s different expensive” –Charlene Lihttp://www.flickr.com/photos/marvin_lee/
Social Media Participation Doesn’t Scale*Based on first-person data only, but you know it’s true© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Social Media Management Platforms to the RescueOne person access, many accountsMany team members, one accountWorkflow participationTrack and analyze social mediahttp://www.flickr.com/photos/deskhiker/© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Supported Platforms© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Management CapabilitiesCampaign-focused:AwarenessObjectiveMarketerSocialOomphVitrueConversation-focused:CoTweetHootSuitePostlingBalanced-focused:ArgyleSpredfastSprinklr© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Inbox vs. ChannelizationInbox-style Aggregation:ArgyleSprinklrCoTweetAwarenessChannelization:HootSuiteObjectiveMarketerPostingSpredfastNone:SocialOomphVitrue© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Team Management CapabilitiesHow many internal teams?How many users?Granularity of rights/control?Roles-based permissions© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Scheduling and Social SharingScheduled post functionalityDrip queuesAutomatically shorten URLsThe Rise of URL shortenersMatching back short URLsBranded URLs© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Analytics and ReportingROI is not the only story…EngagementSite AnalysisPass-alonghttp://www.flickr.com/photos/marvin_lee/© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Sample View - Argyle© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Sample View - CoTweet© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Sample View - Hootsuite© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Sample View - Postling© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Sample View - SocialOomph© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Sample View - Spredfast© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Supported Platforms© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Deciding Which SMMP is Right for YouFirst, identify your pain points:One person access, many accountsMany team members, one accountWorkflow participationTrack and analyze social media© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Deciding Which SMMP is Right for YouNext, determine growth prioritiesBigger team?More departments?More social activity?New channels?© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Deciding Which SMMP is Right for YouFinally, test drive the top three fitsAlmost all will offer a temporary membershipEnsure that your supported channels are supportedCost should not be a strong consideration© 2010 White Horse Productions, Inc. Content may not be reused without permission.
And When in Doubt, Call White HorseOur team has tested all these tools, and continue to test new tools as they become availableDedicated social and emerging media expertiseWe create frameworks to guide social channel strategy© 2010 White Horse Productions, Inc. Content may not be reused without permission.
Thank you!jbeckland@whitehorse.comwww.whitehorse.com/blogTwitter: whitehorsepdx© 2010 White Horse Productions, Inc. Content may not be reused without permission.
© 2009 White Horse Productions, Inc. Content may not be reused without permission.

More Related Content

Social Media Management Platform Benchmark Review

  • 2. Social Media Management Platforms:Benchmarking the Competitive LandscapeSeptember 8, 2010by: Jamie Beckland© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 3. But First…Let’s Reset the ExpectationsSocial media marketing is the first marketing activity where the brand gains no efficiency as it scales“Social media isn’t inexpensive; it’s different expensive” –Charlene Lihttp://www.flickr.com/photos/marvin_lee/
  • 4. Social Media Participation Doesn’t Scale*Based on first-person data only, but you know it’s true© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 5. Social Media Management Platforms to the RescueOne person access, many accountsMany team members, one accountWorkflow participationTrack and analyze social mediahttp://www.flickr.com/photos/deskhiker/© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 6. Supported Platforms© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 8. Inbox vs. ChannelizationInbox-style Aggregation:ArgyleSprinklrCoTweetAwarenessChannelization:HootSuiteObjectiveMarketerPostingSpredfastNone:SocialOomphVitrue© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 9. Team Management CapabilitiesHow many internal teams?How many users?Granularity of rights/control?Roles-based permissions© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 10. Scheduling and Social SharingScheduled post functionalityDrip queuesAutomatically shorten URLsThe Rise of URL shortenersMatching back short URLsBranded URLs© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 11. Analytics and ReportingROI is not the only story…EngagementSite AnalysisPass-alonghttp://www.flickr.com/photos/marvin_lee/© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 12. Sample View - Argyle© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 13. Sample View - CoTweet© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 14. Sample View - Hootsuite© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 15. Sample View - Postling© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 16. Sample View - SocialOomph© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 17. Sample View - Spredfast© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 18. Supported Platforms© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 19. Deciding Which SMMP is Right for YouFirst, identify your pain points:One person access, many accountsMany team members, one accountWorkflow participationTrack and analyze social media© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 20. Deciding Which SMMP is Right for YouNext, determine growth prioritiesBigger team?More departments?More social activity?New channels?© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 21. Deciding Which SMMP is Right for YouFinally, test drive the top three fitsAlmost all will offer a temporary membershipEnsure that your supported channels are supportedCost should not be a strong consideration© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 22. And When in Doubt, Call White HorseOur team has tested all these tools, and continue to test new tools as they become availableDedicated social and emerging media expertiseWe create frameworks to guide social channel strategy© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 23. Thank you!jbeckland@whitehorse.comwww.whitehorse.com/blogTwitter: whitehorsepdx© 2010 White Horse Productions, Inc. Content may not be reused without permission.
  • 24. © 2009 White Horse Productions, Inc. Content may not be reused without permission.

Editor's Notes

  1. Therefore, marketing teams are overwhelmed
  2. Give one person access to many social media accountsGive multiple team members the ability to use one accountCoordinate social participation throughout the organizationTrack and analyze social media marketing performance
  3. -First, let’s clarify monitoring vs. managing – different toolsets that will merge over time. But right now, different core competencies
  4. Why would you let the short URL be a brand impression for the shortener, and not for you?
  5. ROIEngagementSite Analysis – impact of social on siteViralityNo integrations with PostRankNow, let’s take a look at some screenshots from the group reviewed. Not all of the tools offer screenshots, but we’ll cover the ones that do exist.
  6. If necessary, bring in other teams to help evaluateConsider PR, HR, your agency, marketing, customer support
  7. -No cost conversation
  8. Since 2001Grounded in business goalsHelpful frameworks to create entire social engagements