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Social Media Marketing

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Dr. Khushbu Pandya
Dr. Khushbu Pandya

Social media marketing uses social media platforms to positively influence consumers toward a brand or product. The goal is to create conversations that drive conversions, such as purchases, newsletter subscriptions, or other desirable actions. Unlike traditional media which is a monologue, social media allows for a dialogue. It helps build customer relationships through benefits like customer acquisition, loyalty, and service. While it was once thought there was no return on social media marketing or that it was just a fad, social media can in fact provide cost-effective marketing opportunities for businesses.

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Social Media Marketing Khushbu Pandya (Founder of Konvophilia Communications & Author of WEAVE Model)
What is Social Media?
What is Social Media Marketing?  Social media marketing (SMM) uses social media platforms, to positively influence consumers toward a website, company, brand, product, service, or a person.  The focus of social media marketing is to create “conversations into conversion”.  Conversion can be in terms of various consumer actions, such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable activity.
What is different in this marketing channel? The old communication model was a monologue. The new communication model is a dialogue.
 Traditional Media – Controls the Content sent to audience – e.g. Newspapers, Television, Radio, etc  Social Media – Co-creation of Content  Traditional Media – dictatorial approach  Social Media – discussion approach  Traditional Media- paid platforms  Social Media – free platforms Can you name few more ? ? ?
Why Social Media Marketing? Because
Because…  Social Media helps building CUSTOMER RELATIONSHIPS
Hence :
Benefits of Social Media Marketing to Businesses: Busines s Loyalty Building Public Relations Recruting Employes s Customer Acquisition Customer Service Thought Leadershi p
Some more benefits of SMM  Helps in creating new business relationships and maintaining old ones.  Helps to stay updated with what customers are talking about your brand / business.  In contrast to other marketing channels, social media marketing is cost-saving, effective and efficient.  Increases your global reach.  Helps in co-creating content with other people as well as your own clients/customers.  Helps in achieving growth, visibility, trust and loyalty.
Some facts:
Social Media Marketing
Social Media Marketing
Social Media Marketing Myths
There is No Return in Social Media Marketing Social Media is Free Social Media is Just a Fad
THANK YOU  Let’s get Social !  Find my whereabouts @ www.khushbupandya.com  You can email me directly at info@khushbupandya.com  Interested in learning more about Social Media? - Review my latest Book – WEAVE Model @ www.facebook.com/weavemodel

More Related Content

Social Media Marketing

  • 1. Social Media Marketing Khushbu Pandya (Founder of Konvophilia Communications & Author of WEAVE Model)
  • 2. What is Social Media?
  • 3. What is Social Media Marketing?  Social media marketing (SMM) uses social media platforms, to positively influence consumers toward a website, company, brand, product, service, or a person.  The focus of social media marketing is to create “conversations into conversion”.  Conversion can be in terms of various consumer actions, such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable activity.
  • 4. What is different in this marketing channel? The old communication model was a monologue. The new communication model is a dialogue.
  • 5.  Traditional Media – Controls the Content sent to audience – e.g. Newspapers, Television, Radio, etc  Social Media – Co-creation of Content  Traditional Media – dictatorial approach  Social Media – discussion approach  Traditional Media- paid platforms  Social Media – free platforms Can you name few more ? ? ?
  • 6. Why Social Media Marketing? Because
  • 7. Because…  Social Media helps building CUSTOMER RELATIONSHIPS
  • 9. Benefits of Social Media Marketing to Businesses: Busines s Loyalty Building Public Relations Recruting Employes s Customer Acquisition Customer Service Thought Leadershi p
  • 10. Some more benefits of SMM  Helps in creating new business relationships and maintaining old ones.  Helps to stay updated with what customers are talking about your brand / business.  In contrast to other marketing channels, social media marketing is cost-saving, effective and efficient.  Increases your global reach.  Helps in co-creating content with other people as well as your own clients/customers.  Helps in achieving growth, visibility, trust and loyalty.
  • 15. There is No Return in Social Media Marketing Social Media is Free Social Media is Just a Fad
  • 16. THANK YOU  Let’s get Social !  Find my whereabouts @ www.khushbupandya.com  You can email me directly at info@khushbupandya.com  Interested in learning more about Social Media? - Review my latest Book – WEAVE Model @ www.facebook.com/weavemodel