Read out these best social media marketing tips that can be a great practice for your business. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
How to Host Effective Webinars to Generate Leads for Your Advisory BusinessSamantha Russell
Watch the full video replay: https://youtu.be/2yrqgSnIank
Webinars can be one of the most powerful and high-value tactics to directly connect with your audience. Not only are webinars an effective marketing tool but they're also an effective sales tool.
According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.
After 3 years and over 75 webinars given, our marketing team has learned what to do (and what NOT to do) to prepare, promote and run effective webinars.
This presentation covers:
- The Logistics - tools for hosting and recording
- Choosing your webinar topics/content
- Proper promotion for high registration rates
- Helpful webinar tools
- Preparing an engaging presentation
- How to keep attendees involved and engaged during your webinars
Social Media Marketing: Trends and Best Practices for Small BusinessesAudra Wallace
Are you seeing the results you want from your social media marketing? Learn how to use social media marketing to grow your list, promote your services and generate income. This presentation gives you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Instagram and newer channels like SnapChat and Periscope. – and discuss:
•What to post
•How often to post
•The business benefit of using each social network.
•Dos and don’ts of each channel.
We'll also discuss how to create an editorial calendar for social media and use the content you already have to build brand loyalty. You'll walk away with specific tactics that your organization can use right away. (Intermediate Level)
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
This document outlines 5 steps to bounce back from a failed content marketing campaign: 1) Re-evaluate what went wrong with the campaign by analyzing launch timing, data, design, and story; 2) Find the human story within the data to make it more relatable for journalists; 3) Ask experts like journalists for feedback to improve the campaign; 4) Create a digital press pack with materials to make it easy for journalists to cover the story; 5) Prepare for a relaunch by refining target lists, timing around events, and using an editorial calendar to support the new launch. Taking these steps with a framework and managing expectations can help turn a failed campaign around.
Creating Social Strategy, Tips, Tools & Cheats!
A quick reference guide for Entrepreneurs who are seeking to utilize the Tools of Social Media Marketing & Customer Resource Management (CRM) for a small business (or any business).
Look forward to your comments back about the content. Fair quantity of notes & Links embedded in the PPT.
This document discusses strategies for diversifying an audience across different platforms. It provides examples of how some news outlets have successfully used messaging apps like WhatsApp, LINE, and Facebook Messenger to engage audiences. It also discusses using news aggregation apps, newsletters, search, social media, and strategic partnerships to build different parts of an "audience pie". The document advocates testing different options, paying attention to platform roadmaps, being nimble, and using data to inform decisions about where to focus resources for traffic, brand building, and revenue goals.
HubMasters - How to go from 0 to 80,000 engaged Twitter FollowersHubSpot
HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.
For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/
Small Business Social Media Boot Camp- Laying the GroundworkMichaela Alexis
This document provides an overview of week 1 of a social media boot camp for small businesses. It discusses determining why, where, and who for a business's social media presence. It recommends starting small on one platform like Facebook, Twitter, Instagram, Pinterest, YouTube or LinkedIn that matches the target audience. It also stresses identifying who will manage the accounts, how often they will post, and ensuring they have time for ongoing support. Participants are given an exercise to research industry leaders on their chosen platform for inspiration.
Harram Aneeqa presented to Miss Maria Farooq on using social media for business communication. Social media generates conversations that can be translated into results by thinking of campaigns as conversations. Business rules are changing, so social media is important to use. The presentation showed how companies like Dell have successfully used social media to increase sales and how social media has helped small and medium-sized enterprises.
To grow your business on Twitter, you should:
1. Provide valuable content to your target audience to gain followers and engagement.
2. Write an effective bio that clearly states what you offer and who you can help. Use hashtags and mentions to increase visibility.
3. Use your Twitter header to further promote your business with images and a brief text description.
The Chicken Or The Egg: The Real Deal About "Viral" MarketingLena West
This presentation is from the Business of Community Networking conference (#bocn) delivered by Lena L. West in March 2009, Boston, MA.
You can't "go viral" without groups of people sharing your marketing material. You can't get groups to share your marketing material without "going viral". Viral marketing is oft misunderstood and yet contains valuable leverage for marketers and business owners. Lena L. West is an award-winning social media consultant, blogger, speaker, journalist and technologist and in this session she will teach you:
* the three things you need to kickstart your viral mojo
* a handful of things you'll need to know along the way to "course correct"
* the top-level take-aways of the best and worst viral marketing campaigns like Blendtec's "Will It Blend?", Burger King's "Whopper Sacrifice" and BMW's "The Hire"
* how to plan for success otherwise known as: what the heck to do when you get what you ask for
The document discusses 5 trends that marketers should not ignore: (1) the power of the millennial generation, (2) the convergence of paid, owned, and earned media, (3) the importance of real-time marketing, (4) the rise of visual marketing, and (5) the dangers and opportunities of online influence. It emphasizes engaging millennials, integrating different types of media, responding quickly to trends, using visual content, and building brand advocacy through influencers.
The document provides tips for developing a strong social CRM strategy and discusses trends in social media usage. It recommends understanding existing social media activity and metrics before implementing a strategy. Additionally, it suggests being selective in the social channels used, getting comfortable using social media personally before implementing business accounts, empowering employees to respond quickly within guidelines, defining the level of engagement based on available support, and ensuring engagement adds value through following and commenting. Statistics on growth in users of Twitter, LinkedIn and Facebook from 2011 are also presented.
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
With more and more communications channels out there, it’s getting increasingly difficult to ensure your organization stands out. In this session, Farra will help you learn how to cut through the clutter by suggesting ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
This document outlines a social media plan for a business. It discusses defining the business and target audience, creating engaging content, and designing an action plan for social media success. The target audience is identified as a 38-year-old female entrepreneur near London who wants to better understand social media from a business perspective. The plan details types of content to create, including blog posts and newsletters. It provides a marketing action plan template to track social media activities and promotions over time. The overall goal is to help businesses strategically use social media to connect with customers and drive business growth.
This document provides tips for optimizing Pinterest strategies to increase product engagement. It recommends focusing on keywords related to products and locations, using high-quality images that represent your brand well, ensuring links work properly and lead to relevant pages, including clear DIY instructions in posts to increase engagement, adding calls to action that prompt users to take immediate action, and integrating platforms by sharing content across social media.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Chamber Of Commerce Slough August 2011 Finaltonysilver
1) The document discusses how companies can maximize their use of social media platforms like Twitter, Facebook, YouTube and LinkedIn. It emphasizes developing a social media strategy aligned with business goals before engaging on any platforms.
2) It recommends companies first listen to conversations on social media to understand where customers are in their buying journey and how to best engage at different stages. Breaking conversations down by priority, maturity, terminology, and time of activity can help with engagement.
3) A case study shows how developing a bespoke social media strategy and training for an accounting firm led to improved brand awareness, generating new leads, and developing existing relationships. Measuring success is also emphasized.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
This document provides an overview of a social media workshop covering key topics such as:
- The different social media platforms and how to write a social media plan
- Engaging audiences and showing personality on social media
- Evaluating social media results
- The six key stages of a social media plan including listening, deciding key performance indicators, developing a strategy, engaging in conversation, measuring performance and reviewing/adjusting
- Top tips for social media success such as being generous, informative, connecting platforms, and allocating regular time for social media marketing
Twitter Training for Promo & Apparel Markets Jay Busselle
- The document provides guidance on using Twitter for social media marketing strategies for small and medium-sized businesses.
- It emphasizes focusing social media efforts on Twitter and engaging with targeted audiences by creating relevant content, conversations, and building communities.
- Successful social media marketing requires consistent effort in listening, engaging, responding to build influence and awareness over time rather than expecting immediate results.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Social media is the new glue holding together intergrated campaigns in asiaPeter M Dingle
Intel achieved high social media scores and rankings among large companies according to several reports. Intel empowered all employees to engage in social media by providing training and guidelines. Intel also created playbooks to guide social media efforts on key platforms like YouTube and Facebook. Intel innovated with engaging social media campaigns that achieved strong engagement metrics and brand metrics. Intel closely moderated social media to avoid embarrassing or damaging content.
The document outlines 10 strategies for defining a business's future in 2010 according to Jay Berkowitz. The strategies are: 1) Micro Communications, 2) Virtualization, 3) Free!, 4) Social Search, 5) Customer Service as the New Marketing Department, 6) Disintermediation - Part II, 7) Super Widgetization, 8) Video, 9) Personal Branding, and 10) Semantic Web/Web 3.0. Each strategy is accompanied by business applications and advanced tactics for implementation.
Kinaxis, a supply chain management company, wanted to increase web traffic, generate leads, and portray supply chain management positively. They created an online video series called "Suitemates" about two businessmen in jail after a corporate merger. This comedy approach avoided direct sales pitches. The campaign increased web traffic 200% and leads 300%. The webinar instructor discusses using social media, like creating engaging content and distributing it through blogs, LinkedIn, Twitter, YouTube and more to build awareness, trust, and drive traffic. Examples are given of companies successfully using these tactics in different industries.
This document provides six tips for improving social media marketing strategies for B2B brands. It recommends defining social media policies, examining etiquette, scheduling posts for consistency, using social media insights in sales, engaging prospects across multiple channels, and measuring return on investment from social media efforts. Integrating social media with marketing automation can help optimize efforts.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
Social Media is not a stand alone marketing tactic, but often, the first layer of the sales funnel. Learning the importance of Social Media marketing can improve lead generation and ROI. Social media agencies are focused on building exposure. Marketing companies should be focused on building revenue and increasing revenue.
Axiom9 Marketing, Oakville Ontario, is a nation wide digital marketing company. Our Do It For You platform reduces the drain on company resources.
Using Social Media To Enhnce Customer RelationsEXHIB-IT!
The document discusses how companies can use social media to engage customers. It provides tips on listening to customers, developing a customer-focused culture, and becoming a customer-focused company. It also discusses how to use metrics to analyze social media data and manage online reputation. The goal is to help companies interact with customers and better understand their needs through various social media channels.
Using Social Media to Attract & Retain CustomersErik Harbison
Social media can be used to attract and retain customers for small businesses. The summary outlines:
1. Getting started with social media requires understanding your audience, setting objectives and goals, and mastering one social channel before expanding.
2. Low-cost tactics to attract customers include asking questions to drive engagement, using educational videos and images, and retargeting website visitors with ads.
3. Customer retention involves providing support through demos, how-to's and responding to comments, as well as surprising and delighting customers through personalized experiences.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
ISBSM #1 - 12 Tips for Social Media SuccessAmit Klein
This document provides an overview of a course on social media, online advertising, and web analytics. It includes an introduction, schedule, and agenda. The course will be taught interactively with group discussions, guest speakers, and a group project partnering with local NGOs. Key lessons from the document include 12 tips for social media success, examples of how brands are using different social media platforms successfully, and a discussion of social media usage in India.
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How to Drive Traffic - The Holy Trinity of Social Media Marketingsociamigo
The document outlines the "Holy Trinity" of social media marketing as a blog, Twitter, and a Facebook business page. It explains why each of these three platforms is important for a successful social media campaign. A blog allows for interaction, builds an email list, and helps with search engine optimization. Twitter provides real-time audience, networking opportunities, feedback, and a way to spot trends. A Facebook page builds a loyal following, allows for engagement between the business and customers, and can drive traffic to a main website. The document advocates using all three platforms together for maximum exposure and marketing benefits.
Overcoming Challenges of Using Social Media for Outreach in an Academic Librarysociamigo
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Social media, especially Facebook, allows customers to share positive experiences with their friends, potentially reaching hundreds of people. When five customers each post about a great experience to their Facebook accounts, that's 1,000 people who could hear about the business. Recommendations from friends and family on social media are highly trusted forms of marketing. Being active on social media also helps with search engine rankings, reputation management, branding, and is a very cost-effective way to market a business.
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STARTUPS, NEW BUSINESS, DIGITAL NATIVES
Pros:
Agile
Lean
Disruptive
Slowly Chipping Away
TRADITIONAL BUSINESS, DIGITAL
IMMIGRANTS
Pros:
Experience
Stability
Success
Loosing Relevancy
3. Flip Turns & Drill Bits
“Everything can be broken down into simple
steps”
20. Insights & Ideas
You Get Word of Mouth $ Direct Connections
Focus – On Topic Thought Leadership
Mix in Campaigns, Adverting, Offers
Video – Yes – 80% online is spent streaming video
Macro Approach, Many Small, Smart Posts
(getting tone of voice correct, constant wins)
23. 5 Pro Tips
1. Use Attention Grabbing, Contrasting Image and Video in Posts for. Black Backgrounds and
Onfographics
2. Using at the start of an @tweet to send to all your followers.
3. 3 Use VideoSEO, eg. &Mine’s VideoSEO strategy using 100 Micro clips (30 secs) received
437,000 Views in 4 months.
4. $5 Advertising Tickers (Free Offers)
5. Influencers – Start a business network or question forum on LinkedIN (and/or) connect
advocates (freebies or shared articles)
29. Top 3 Tips
1. Get Involve: Don’t let digital natives chip away at your business staff and media.
2. Grow Conversions: Connect with Real People using Real Content. (Likes = Customers)
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Find out more at
www.sociamigo.com/mp3