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Social Media on a Budget: for Non-Profits and Small Businesses

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Search Engine Journal
Search Engine Journal

The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media. Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.

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@sayscaitlin
@sayscaitlin My background: • Photography • Public relations • Grassroots social media promotion • Partner of a non-profit based in India • Social Producer for SEJ!
Poll 1 What best describes your field? 1. Non-profit 2. Small business 3. Other
@sayscaitlin Social Media for Non-profits & Small Businesses • Principles and best practices • Many strategies include tactics of public relations & community engagement • This helps you save money! • Tools • Collaboration/Scheduling • Research/Curation • Design • Measurements
@sayscaitlin
Principles & Best Practices
@sayscaitlin The Groundswell POST Method P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T Technology Decide what social technologies to use
@sayscaitlin People 1. Who are your readers? 2. What motivates them? 3. Where do they spend time online? 4. What are you trying to get across? 5. What’s unique? 6. What’s in it for your readers?
@sayscaitlin
@sayscaitlin Objectives 1. What is success to your organization? 2. How can you measure that success? • Traffic • Increased donations • Email leads • Volunteer sign-ups
@sayscaitlin Strategies • Don’t make a Twitter to make a Twitter • Consistently brand across platforms • Connect your pages
@sayscaitlin Technology
@sayscaitlin
@sayscaitlin
Poll 2 What’s your organization’s biggest social media challenge? 1. Engaging new customers/supporters & generating leads 2. Understanding how to create a social strategy/plan 3. Finding the time to allocate to social media
Social Media on a Budget: for Non-Profits and Small Businesses
@sayscaitlin What should I post about? • Create a simple content calendar • Schedule all your publications across all channels • Email, blog, FB, Twitter, newsletter, events, press releases, etc. • Abide by the 80/20 rule • Readers will remember where they got the information, not who originally published it • Make it easy • We’re all short on time, so make your posts easy to share! Post suggestions: • Celebrate a goal • Event updates • Newsletter highlights • Industry news • Neighborhood news • Blogs • Highlight volunteers • Share stories
@sayscaitlin
@sayscaitlin • Embrace Storytelling • Get your ledes right
@sayscaitlin
@sayscaitlin
@sayscaitlin You can’t do it alone • Who in your organization can help? Who is excited about social media? Get them to: • Brainstorm ideas • Take photos! • Like, comment, and share
Poll 3 What percentage of Americans using social media say it influences their buying decisions? 1. 24% 2. 46% 3. 64% 4. 90%
@sayscaitlin John Hayden’s take on the ladder of engagement from “Measuring the Networked Nonprofit”
Tools
@sayscaitlin Slack Free for small teams Collaborate & Schedule
@sayscaitlin Buffer Free for a single user, team plans start at $99/mo Collaborate & Schedule
@sayscaitlin Buffer Collaborate & Schedule
@sayscaitlin BuzzSumo Free. Pro Plans starting at $99/mo Curate & Research
@sayscaitlin Twitter Lists Free Curate & Research
@sayscaitlin TweetDeck Free Curate & Research
@sayscaitlin Canva Free. Paid features available. Design
@sayscaitlin PicMonkey Free. Royale features available. Design
@sayscaitlin Free Images Site • StockSnap.io • MorgueFile • Pixabay Design
@sayscaitlin Insights Free Measure
@sayscaitlin Twitter Analytics Free Measure
@sayscaitlin Insights Twitter Analytics Measure
@sayscaitlin Crowdbooster Plans starting at $9/mo Measure
@sayscaitlin Helpful Tools Collaborate/Schedule 1. Slack 2. Buffer Curate/Research 1. Buzzsumo 2. Twitter Lists 3. TweetDeck Design 1. Canva 2. PicMonkey 3. Free image sites Measure 1. Facebook Page Insights 2. Twitter Analytics 3. Crowdbooster
@sayscaitlin
@sayscaitlin Learn More • bit.ly/MarketingNerds33 • bit.ly/MarketingNerds59
@sayscaitlin
Social Media on a Budget: for Non-Profits and Small Businesses

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Social Media on a Budget: for Non-Profits and Small Businesses