Social Media Overview
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This is the presentation Debra Askanese and Talia Klein gave at the Kishor Conference for Haredi Business Professionals. To the best of our knowledge, all pictures used are Creative Commons and have been attributed. Please contact us on Twitter if you have any questions or would like a copy of the presentation. Debra: @askdebra Talia: @TalTalK
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Social Media Overview
- 1. Social Media OverviewPractical Information and Why You Should Care Kishor Social Media Conference
- 2. About the presentersDebra AskanaseCreative Director and Social Strategist,Community Organizer 2.0Former nonprofit executive director, program director, business strategist.Talia KleinDirector of Community and Social Media, Sparkeo.comFormerly community manager at Metacafe and product manager at several international companies.
- 3. Post-presentation resourcesAll referenced material is stored on Delicious.comhttp://delicious.com/tag/kishorjeruhttp://www.flickr.com/photos/crystaljingsr/3915514724/in/set-72157622354789320/
- 5. A platform for conversationhttp://www.flickr.com/photos/crystaljingsr/3915515536/in/set-72157622354789320/
- 7. Utilizes the Power of Weak Tieshttp://www.flickr.com/photos/tierug/3154245590/in/set-72157611999817541/
- 8. Is organic and emergenthttp://www.flickr.com/photos/eelssej_/524781662/http://www.flickr.com/photos/crystaljingsr/3915513242/in/set-72157622354789320/
- 11. The old way is static
- 12. The old way is static
- 13. The old way is static
- 14. The old way is static
- 15. The new way is dynamic
- 16. The new way is dynamic
- 17. The new way is dynamic
- 18. The new way is dynamic
- 19. The new way is dynamic
- 20. Why should you care about social media?http://www.flickr.com/photos/maclover/4319538262/
- 21. Because, contrary to what your mother told you to avoid Everyone’s doing it!
- 22. First – a bit of history: Number of years to reach 50 million usersRadio - 38 yearsTV - 13 yearsInternet - 4 yearsFacebook - Added 100 million users in less than 9 months Sources: United Nations Cyberschoolbus Document and Mashable
- 23. 90% of people trust recommendations by people they know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/
- 24. 70% of consumers trust recommendations of consumers they don’t know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/
- 25. Social network and blogging sites are now the 4th most popular activity online, even ahead of personal email (Nielsen Report, Global Faces and Networked Places, 2009)
- 26. Time spent on social networks and blogging sites is growing at over 3 times the rate of overall Internet growth(Nielsen Report, Global Faces and Networked Places, 2009)(Nielsen Report, Global Faces and Networked Places, 2009)
- 27. Consequently, social networks and blogs are taking away from the share of time held by other sectors
- 28. Social media is democratizing communications, making it all-to-all instead of one-to-all“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdochhttp://www.flickr.com/photos/9359358@N06/2402909122/
- 29. 2/3 of the GLOBAL population visits social networksSocial Media Trends 2006-2008Source: Universal McCann Comparative Study on Social Media Trends, 2008http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
- 30. 2/3 of the GLOBAL population visits social networks(Nielsen Report, Global Faces and Networked Places, 2009)http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
- 31. Estimated worldwide audience: 625 millionhttp://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/
- 32. Estimated worldwide audience: 625 millionThat’s 1 in 13!http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/
- 33. Social networking continues to leadhttp://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/… while other activities are stagnating
- 34. Social media adoption(Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)
- 37. Old news: “If Facebook were a country, it would be the 8th most populated in the world”- Mark Zuckerberg, Facebook Founder, Jan 7, 2009.
- 38. Old news: “If Facebook were a country, it would be the 8th most populated in the world”- Mark Zuckerberg, Facebook Founder, Jan 7, 2009. New news: It’s number 4
- 39. Social technographics ladder of engagementhttp://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
- 41. * 93% of Americans believe that a company should have a presence on social media sites * 85% believe that these companies should use these services to interact with consumersSource: Cone Business in Social Media Study, 2008
- 42. So listen.And talk.And listen.And talk.And listen.
- 43. People are talking about your brand right now. Are you listening?http://www.flickr.com/photos/crystaljingsr/3914728401/in/set-72157622354789320/
- 44. So what should you do?http://www.flickr.com/photos/crystaljingsr/3915514014/in/set-72157622354789320/
- 45. Figure out your social media goalshttp://www.flickr.com/photos/crystaljingsr/3915512024/in/set-72157622354789320/
- 46. Define a strategyhttp://www.flickr.com/photos/crystaljingsr/3914731337/in/set-72157622354789320/
- 48. Listen and get into the conversations Twitter
- 49. Twitter Search
- 50. Blogs
- 51. Technorati
- 52. Google Blog Search
- 53. Forums
- 54. RSS
- 55. Google Alerts
- 56. Social Mentions http://www.flickr.com/photos/crystaljingsr/3915515846/in/set-72157622354789320/
- 57. Set the conversation free. Don’t try to control it.http://www.flickr.com/photos/crystaljingsr/3915515628/in/set-72157622354789320/
- 58. Most importantly, DO NOT assumesocial media will solve your problems. http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/
- 59. Most importantly, DO NOT assumesocial media will solve your problems. It won’t.http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/
- 60. Don’t sit back and wait for things to happen.http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/
- 61. Don’t sit back and wait for things to happen.They won’t.http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/
- 62. What social media CAN do: Improve customer service
- 63. Help retain customers
- 64. Increase word of mouth exposure
- 65. Reach a large, potentially infinite, audience
- 66. Increase transparencySocial media case studiesConclusion: It doesn’t have to cost a lot of money. Conclusion: Social media isn’t all about ROI, but financial profit can happen.Conclusion: Be friendly, real, and honest. A great personality helps.
- 67. Social media case studies
- 68. Social media helps businesses succeedhttp://www.emarketer.com/Article.aspx?R=1006930,
- 69. Social media helps businesses succeedhttp://www.emarketer.com/Article.aspx?R=1006930,
- 70. Social media helps businesses succeedhttp://www.emarketer.com/Article.aspx?R=1006930,
- 71. Social media helps businesses succeed
- 75. Where is social media heading?http://www.flickr.com/photos/crystaljingsr/3915514588/in/set-72157622354789320/
- 77. Universal search is a game changer
- 78. Universal search is a game changer
Editor's Notes
- Collaboration: Wikipedia, wikis, social bookmarkingMultimedia: photo sharing, video sharing, art sharing, livecasting, podcastingEntertainment: virtual worlds, online gamingReviews and opinions: product reviews, service or entertainment reviews (amazon, yelp epinions, eluna) and Q&A (yahoo answers, linkedin answers)
- Radio – 38Tv – 13Internet 4Facebook – added 100 mil I less than 9 months
- Worldwide study of active internet users in 38 countries 2008 – 2009-> Only 1% increase in blogging over last year-> Uploading to video sharing sites dipped but uploading to social networks climbed ffrom 16->9% to 33%->-> 2/3 of users have an online profile->
- Wave4 Universal McCann study
- US is 60% of active internet users have an online profile – was 43% last year-> While photo sharing and video sharing has stagnated, it has increased in popularity on social networking sites-> Example: 76% of social network users upload photos, and 33% upload videos, up from 45% and 16->9%->
- 2009:In the US, social technology Creators and Collectors grew slowly, and Critics didn't grow at all->In US, Joiner activity exploded and Spectators became nearly universalEuropeans continue to adopt these technologies more slowly than in the US, with about 40% Inactives in the countries where we do surveys-> The Netherlands and Sweden have the most participation, Italy has the most Creators, and social networks are most popular in the UK->Asian social participation is typically as high as or higher than in the US->
- Dell: Cross platform – multiple twitter handles, a network of blogs, and active on Facebook-> ROI: Over $1 million through sale alerts-> People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store-> They can click over to purchase the product or forward the information to othersZappos: The reason why Zappos stands out on Twitter is because of their ability to bring the company to life-> The Zappos CEO has lent his personality to the company brand, a personality that is friendly, helpful, funny, and trustworthy-> They use Twitter to highlight interesting facts, and to talk to their consumers-> Talking to Zappos is like talking to a friend that happens to sell shoes->
- Foursqure, GoWalla, Yelp – all geo basedApps, mobile web, mobile geo locationgBuzz, gWave, Linkedin now can Tweet, TweetDeck integrates WP, LI, FB, etc->