In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our CEO, Andy Headington, opened the day with an overview of social media
5. “…forms of electronic communication (such as websites for social networking and microblogging)
through which users create online communities to share information, ideas, personal messages,
and other content (such as videos)“
Or
• A place where UGC is the key feature
• Users can create their own profiles
• Users can connect with each other and share content
ACCORDING TO WIKIPEDIA
30. • Social media has moved to a more visual medium – travel photos are perfect
• More and more leisure time – gap years at younger market, retirees who are now mobile savvy
• The ability to photo/video document content is so easy – it’s driven a whole new
• Collecting and building followers can be done for free – great content is key
• Experiences v stuff – ‘my profile is me’ is a large belief among all ages
TRAVEL IS SUITED TO SOCIAL
34. https://www.stuff.co.nz/travel/news/78274433/instagram-thanked-for-south-island-tourism-boom
Lake Wanaka Tourism tried something new in 2015 -
it attracted "influencers," people with large online followings who set trends
through their social media use.
"We've done everything from Insta-meets, when you get a whole lot of people
coming together to take photos to put on Instagram, to hosting influencers from
around the world," general manager James Helmore said.
"[Influencers] come across as very credible and authentic, as opposed to
looking at an advert you know is being paid for by a company or a region."
48. • Facebook and Instagram continue to dominate attention and market share
• More and more time is being spent on social media across the globe and all ages
• Competition is going to increase on FB for attention from the right people in the coming years so expect to pay
more for your ads
• New ad opportunities will be coming down the line to advertise through the FB network
• Not all marketers have their attribution or analytics up to speed – this is a way to get competitive advantage (stay
tuned folks!)
• Trust is going to be an even bigger for consumers in the coming years – how do you make your messaging /
brand / products trustworthy?
SUMMARY
Editor's Notes
We are a rare digital agency as we truly offer the highest quality website design and marketing under one roof.
Over the last 15 years we have won awards for dozens of website design projects as well as the marketing campaigns we have run.
Our average client age is nearly FIVE years - clients value our ongoing input into their business, great results and consistently helpful and friendly team.
We truly believe that your success is our success. We would love to develop a successful relationship with Churchill and their partners.
Google Analytics is the ‘go to’ analytics tool for measuring website performance
Google Analytics is the ‘go to’ analytics tool for measuring website performance
Google Analytics is the ‘go to’ analytics tool for measuring website performance
Google Analytics is the ‘go to’ analytics tool for measuring website performance
Google Analytics is the ‘go to’ analytics tool for measuring website performance
Google Analytics is the ‘go to’ analytics tool for measuring website performance