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Social media portfolio

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Kevin Barber
Kevin Barber

This document provides details of Kevin Barber's social media portfolio managing accounts for various websites. It summarizes his work growing Facebook, Instagram, and Twitter accounts for Buzznet, Trendchaser, and Idolator which target different demographics. It provides metrics on follower growth and engagement increases for each platform. Examples of popular social media post types and strategies used for each account are also described, such as using hashtags, memes, polls, and user-generated content. Links to each of the social media accounts are included.

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SOCIAL MEDIA PORTFOLIO BY KEVIN BARBER
INSIDE THE NUMBERS • BUZZNET is an entertainment web site that has original content about music, fashion, and pop culture. Demographic is millennials age 18 – 32. • Organically grew Facebook community from 55,000 users to 66,500 (20.91% increase) • Increased Instagram following from 10,000 to 12,000 users (20% increase). Worked with influencers for Instagram takeovers. • Improved Twitter engagement rate from .2 to .4 (100% increase) • https://www.facebook.com/Buzznet/ • https://twitter.com/BUZZNET • https://www.instagram.com/buzznet/
MORE NUMBERS • Trendchaser is an entertainment web site that has original content about celebrities, interesting facts,TV shows, movies, and other assorted material. Demographic is 55+. • Grew Facebook community from 48,000 users to 70, 500 (46.8% increase) • Increased Facebook engagement rate from .02 to .047 (135% increase) • Created Instagram and Twitter pages and organically grew entire following. • https://www.facebook.com/TrendChaserPage/ • https://twitter.com/trendchasernews • https://www.instagram.com/trendchaserpage/
A LITTLE MORE… • Idolator is a music web site that focuses on pop music and trending topics. • Grew Facebook community from 88,000 users to 95,000 (7.95% increase) • Created and implemented Instagram and Twitter strategy. • https://twitter.com/idolator • https://www.facebook.com/idolatordotcom • https://www.instagram.com/idolator/
CONTENT EXAMPLES FROM SOCIAL CHANNELS
INSTAGRAM Idolator – #TBT (popular hashtag for Throwback Thursday.) This very well-received post featured one of the audiences favorite artists and albums. I discovered both findings through a variety of previous posts and audience insights. Idolator – Part of a campaign I ran and designed for pop star inspirational quotes.
INSTAGRAM Buzznet – Target audience loves the movie ‘Mean Girls’ and various pop-punk bands.This illustration features both and was highly liked and commented by followers. Buzznet – Original photo and meme. Fan base responded well to animals and humor. This combined both.
INSTAGRAM Idolator – Asked engaging question to the followers about one of their favorite artists with relevant fan hashtags. Trendchaser – Original video featuring dogs and veterans, which were two of the target audiences favorite topics.
INSTAGRAM Buzznet – A popular meme perfect for the millennial demographic. Buzznet – A “gallery post” of some of the audiences favorite bands and albums.A few were thrown in to create controversy, which led to increased conversation between fans and account.
FACEBOOK Trendchaser - A #tbt post.The demographic was highly engaged with posts about news, items, styles, etc. from older generations.This post was highly liked, shared, and commented on. I always believe in trying to interact as much as possible with fans that engage with the brand. I either “liked” or commented on every fans response.
FACEBOOK Trendchaser – Based on previous posts and Facebook audience insights reports, I found the audience loved oldTV shows and movies. I gave the audience what it wanted, and this post was one of the most popular to date for the brand.
FACEBOOK Blue Haven National Management – Community Management. Pool & Spa company’s national Facebook page. I would get various questions/concerns from pool owners and prospective buyers.These are responses to both.
FACEBOOK LIVE Trendchaser – A Facebook Live poll on two favorite TV shows of the target audience, which is 55+.
TWITTER Blue Haven National Management – Community management on Twitter responding to customers positive and negative mentions.
TWITTER Buzznet– (Left) A blog post from the web site that featured some nostalgic songs, which was one of the most highly-trafficked articles of the year. (Right) An engaging question about a popular band in the demographic. The tweet was retweeted and responded to by the band themselves.This led to a huge spike in viral impressions and followers.The band went on to share the post to their Facebook page as well.
ONLINE WRITING PORTFOLIO • https://clippings.me/users/kevinbarber

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Social media portfolio

  • 2. INSIDE THE NUMBERS • BUZZNET is an entertainment web site that has original content about music, fashion, and pop culture. Demographic is millennials age 18 – 32. • Organically grew Facebook community from 55,000 users to 66,500 (20.91% increase) • Increased Instagram following from 10,000 to 12,000 users (20% increase). Worked with influencers for Instagram takeovers. • Improved Twitter engagement rate from .2 to .4 (100% increase) • https://www.facebook.com/Buzznet/ • https://twitter.com/BUZZNET • https://www.instagram.com/buzznet/
  • 3. MORE NUMBERS • Trendchaser is an entertainment web site that has original content about celebrities, interesting facts,TV shows, movies, and other assorted material. Demographic is 55+. • Grew Facebook community from 48,000 users to 70, 500 (46.8% increase) • Increased Facebook engagement rate from .02 to .047 (135% increase) • Created Instagram and Twitter pages and organically grew entire following. • https://www.facebook.com/TrendChaserPage/ • https://twitter.com/trendchasernews • https://www.instagram.com/trendchaserpage/
  • 4. A LITTLE MORE… • Idolator is a music web site that focuses on pop music and trending topics. • Grew Facebook community from 88,000 users to 95,000 (7.95% increase) • Created and implemented Instagram and Twitter strategy. • https://twitter.com/idolator • https://www.facebook.com/idolatordotcom • https://www.instagram.com/idolator/
  • 5. CONTENT EXAMPLES FROM SOCIAL CHANNELS
  • 6. INSTAGRAM Idolator – #TBT (popular hashtag for Throwback Thursday.) This very well-received post featured one of the audiences favorite artists and albums. I discovered both findings through a variety of previous posts and audience insights. Idolator – Part of a campaign I ran and designed for pop star inspirational quotes.
  • 7. INSTAGRAM Buzznet – Target audience loves the movie ‘Mean Girls’ and various pop-punk bands.This illustration features both and was highly liked and commented by followers. Buzznet – Original photo and meme. Fan base responded well to animals and humor. This combined both.
  • 8. INSTAGRAM Idolator – Asked engaging question to the followers about one of their favorite artists with relevant fan hashtags. Trendchaser – Original video featuring dogs and veterans, which were two of the target audiences favorite topics.
  • 9. INSTAGRAM Buzznet – A popular meme perfect for the millennial demographic. Buzznet – A “gallery post” of some of the audiences favorite bands and albums.A few were thrown in to create controversy, which led to increased conversation between fans and account.
  • 10. FACEBOOK Trendchaser - A #tbt post.The demographic was highly engaged with posts about news, items, styles, etc. from older generations.This post was highly liked, shared, and commented on. I always believe in trying to interact as much as possible with fans that engage with the brand. I either “liked” or commented on every fans response.
  • 11. FACEBOOK Trendchaser – Based on previous posts and Facebook audience insights reports, I found the audience loved oldTV shows and movies. I gave the audience what it wanted, and this post was one of the most popular to date for the brand.
  • 12. FACEBOOK Blue Haven National Management – Community Management. Pool & Spa company’s national Facebook page. I would get various questions/concerns from pool owners and prospective buyers.These are responses to both.
  • 13. FACEBOOK LIVE Trendchaser – A Facebook Live poll on two favorite TV shows of the target audience, which is 55+.
  • 14. TWITTER Blue Haven National Management – Community management on Twitter responding to customers positive and negative mentions.
  • 15. TWITTER Buzznet– (Left) A blog post from the web site that featured some nostalgic songs, which was one of the most highly-trafficked articles of the year. (Right) An engaging question about a popular band in the demographic. The tweet was retweeted and responded to by the band themselves.This led to a huge spike in viral impressions and followers.The band went on to share the post to their Facebook page as well.
  • 16. ONLINE WRITING PORTFOLIO • https://clippings.me/users/kevinbarber