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Social Media Re-Boot 2011

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Kyle Sexton
Kyle Sexton

This document provides tips for using social media as business media. It summarizes key developments in social media platforms from one year ago, including Facebook surpassing Google in rankings and YouTube growing rapidly. It then provides tips for using different social media platforms like Facebook, Twitter, and YouTube for business purposes. These include starting a blog or news page and using RSS feeds and tools like Twitterfeed to distribute content across multiple networks in order to gain search engine exposure and engage audiences. The document advocates flipping the traditional marketing funnel by using social media to distribute content rather than just acquiring customers.

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1 of 55
Social Media re-BootTurn Social Media Into Business Media
1 YEAR AGO THEY SAID…Google unstoppable at #1Facebook #4 web site with biz potentialYouTube growing faster than we can countLinkedIn growth “due to high unemployment”MySpace losing ground fastTwitter (is there)
A WHOLE YEAR WENT BY? Facebook tops Google.com in rankingsYouTube heading for #1 in searchLinkedIn introduced Company PagesMySpace falling off a cliffTwitter (still there)
Social Media Re-Boot 2011
Social Media Re-Boot 2011
FOUNDATION OF TODAY’S TALKTwitter is open and searchable; Facebook is notYour Twitter followers are not sending you messages; Your Facebook friends areNetworking rules apply: Be interested; be interesting
SOCIAL MEDIA CONCERNSWhat are they?SecurityEmployee ProductivityDon’t Have TimeHow Do I Manage This? I Don’t Understand RSS
Social Media Re-Boot 2011
Social Media Re-Boot 2011
FACEBOOK: too big to ignore?500 Million Users (150m in USA)Half will log in todayAverage user has 130 friends200 Million mobile usersMobile users are twice as activeProfiles are for people; Pages are for business
Social Media Re-Boot 2011
Social Media Re-Boot 2011
FACEBOOK TIPSProfile: Use lists to manage your friendsUse a PAGE for your business – unlimited fans25 Fans or more? Create a username at facebook.com/usernameAsk fans for their opinions to engage them
Social Media Re-Boot 2011
TWITTER: stream or river?17 Million Users (7% of US population)53% are lurkers (inactive profiles)75% of tweets don’t come from Twitter.com3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fastUse it to share links, ideas, headlines, crowd-sourcing (asking opinions)
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
WHAT’S HOT IN 2011Kyle’s PicksYouTubeGrouponCrowdrise
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Turn a blog into a news wireFlip The Traditional Marketing Funnel On Its Side
Why Does This Work?Search loves social Social networks want your contentSearch engines look for contentYou post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE)Search engines discover member contentStructured properly=Search Engine Optimization
HOW Does This Work?Start with your Blog
Social Media Re-Boot 2011
Social Media Re-Boot 2011
HOW Does This Work?Start with your Blog or Face2Face NewsShare PageNow add your RSS feed to Twitterfeed.comTell Twitterfeed to send it to Twitter
Social Media Re-Boot 2011
HOW Does This Work?Start with your Blog or Face2Face NewsShare PageNow add your RSS feed to Twitterfeed.comTell Twitterfeed to send it to TwitterTell LinkedIn to import your status from TwitterTell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter
Social Media Re-Boot 2011
HOW Does This Work?Start with your Blog or Face2Face NewsShare PageNow add your RSS feed to Twitterfeed.comTell Twitterfeed to send it to TwitterTell LinkedIn to import your status from TwitterTell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitterFind more RSS feeds at Feedzilla and other RSS directories
Blogs & Press ReleasesFlip The Traditional Marketing Funnel On Its Side
Writing News ReleasesEffective HeadlinesThe First ParagraphThe Middle Paragraphs—End—Boilerplate
Writing Effective Headlines  Use the active voice: Logical sentence structure, active voice and strong present-tense verbs      A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
The First ParagraphMust contain the FIVE W’s: Who, what, where, when, whyMust contain NEWSMake it interesting
The Middle ParagraphsShould be in order of importanceCan include statistics and/or quotesShould answer the question of “How” the first paragraph came to beShould serve as the basis of future posts
BoilerplateIn 5 sentences or less, Who are you?Contains complete contact informationShould be consistent; inconsistent = unprofessional
Video TipsVideos should be relevant to your business or customer baseUpload videos to your YouTube profileEmbed your YouTube videos to your web site, blog, Ning site, etc.
Status Update TipsKeep it business focused more than personalUse them to remind people of something you’ve already posted, without duplicating posts, or reposting
Put It All TogetherFlip The Traditional Marketing Funnel On Its Side
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Social Media Re-Boot 2011
Time to chatKyle@FastChamber.com | FastChamber.com | 888-899-8374

More Related Content

Social Media Re-Boot 2011

  • 1. Social Media re-BootTurn Social Media Into Business Media
  • 2. 1 YEAR AGO THEY SAID…Google unstoppable at #1Facebook #4 web site with biz potentialYouTube growing faster than we can countLinkedIn growth “due to high unemployment”MySpace losing ground fastTwitter (is there)
  • 3. A WHOLE YEAR WENT BY? Facebook tops Google.com in rankingsYouTube heading for #1 in searchLinkedIn introduced Company PagesMySpace falling off a cliffTwitter (still there)
  • 6. FOUNDATION OF TODAY’S TALKTwitter is open and searchable; Facebook is notYour Twitter followers are not sending you messages; Your Facebook friends areNetworking rules apply: Be interested; be interesting
  • 7. SOCIAL MEDIA CONCERNSWhat are they?SecurityEmployee ProductivityDon’t Have TimeHow Do I Manage This? I Don’t Understand RSS
  • 10. FACEBOOK: too big to ignore?500 Million Users (150m in USA)Half will log in todayAverage user has 130 friends200 Million mobile usersMobile users are twice as activeProfiles are for people; Pages are for business
  • 13. FACEBOOK TIPSProfile: Use lists to manage your friendsUse a PAGE for your business – unlimited fans25 Fans or more? Create a username at facebook.com/usernameAsk fans for their opinions to engage them
  • 15. TWITTER: stream or river?17 Million Users (7% of US population)53% are lurkers (inactive profiles)75% of tweets don’t come from Twitter.com3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fastUse it to share links, ideas, headlines, crowd-sourcing (asking opinions)
  • 19. WHAT’S HOT IN 2011Kyle’s PicksYouTubeGrouponCrowdrise
  • 25. Turn a blog into a news wireFlip The Traditional Marketing Funnel On Its Side
  • 26. Why Does This Work?Search loves social Social networks want your contentSearch engines look for contentYou post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE)Search engines discover member contentStructured properly=Search Engine Optimization
  • 27. HOW Does This Work?Start with your Blog
  • 30. HOW Does This Work?Start with your Blog or Face2Face NewsShare PageNow add your RSS feed to Twitterfeed.comTell Twitterfeed to send it to Twitter
  • 32. HOW Does This Work?Start with your Blog or Face2Face NewsShare PageNow add your RSS feed to Twitterfeed.comTell Twitterfeed to send it to TwitterTell LinkedIn to import your status from TwitterTell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitter
  • 34. HOW Does This Work?Start with your Blog or Face2Face NewsShare PageNow add your RSS feed to Twitterfeed.comTell Twitterfeed to send it to TwitterTell LinkedIn to import your status from TwitterTell Twitterfeed to send it to FacebookOR connect your Facebook to Twitter at facebook.com/twitterFind more RSS feeds at Feedzilla and other RSS directories
  • 35. Blogs & Press ReleasesFlip The Traditional Marketing Funnel On Its Side
  • 36. Writing News ReleasesEffective HeadlinesThe First ParagraphThe Middle Paragraphs—End—Boilerplate
  • 37. Writing Effective Headlines  Use the active voice: Logical sentence structure, active voice and strong present-tense verbs      A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
  • 38. The First ParagraphMust contain the FIVE W’s: Who, what, where, when, whyMust contain NEWSMake it interesting
  • 39. The Middle ParagraphsShould be in order of importanceCan include statistics and/or quotesShould answer the question of “How” the first paragraph came to beShould serve as the basis of future posts
  • 40. BoilerplateIn 5 sentences or less, Who are you?Contains complete contact informationShould be consistent; inconsistent = unprofessional
  • 41. Video TipsVideos should be relevant to your business or customer baseUpload videos to your YouTube profileEmbed your YouTube videos to your web site, blog, Ning site, etc.
  • 42. Status Update TipsKeep it business focused more than personalUse them to remind people of something you’ve already posted, without duplicating posts, or reposting
  • 43. Put It All TogetherFlip The Traditional Marketing Funnel On Its Side
  • 55. Time to chatKyle@FastChamber.com | FastChamber.com | 888-899-8374