Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Social Media Re-Boot

•Download as PPTX, PDF•
•
Kyle Sexton
Kyle Sexton

1. Social media platforms like Facebook, YouTube, and Twitter have grown significantly in recent years and surpassed more traditional websites in popularity and usage. 2. Turning a blog into an RSS feed that is distributed across social media platforms allows content to reach wider audiences and be more discoverable on search engines. 3. Key tips for using different social media platforms include using Facebook pages for businesses, engaging Twitter followers by sharing links and asking questions, and uploading videos to YouTube to embed on other sites and platforms.

1 of 54
Turn Social Media Into Business Media SOCIAL MEDIA RE-BOOT
2 YEARS AGO THEY SAID…  Google unstoppable at #1  Facebook #4 web site with biz potential  YouTube growing faster than we can count  LinkedIn growth “due to high unemployment”  MySpace losing ground fast  Twitter (is there)
2010? Feels like yesterday!  Facebook tops Google.com in rankings  YouTube heading for #1 in search  LinkedIn introduced Company Pages  MySpace falling off a cliff  Twitter (still there)
FOUNDATION OF TODAY’S TALK  Twitter is open and searchable; Facebook is not  Your Twitter followers are not sending you messages; Your Facebook friends are  Networking rules apply: Be interested; be interesting
Which are you? Deadline-Oriented Timely (Advertising Age) 1. Gather news and articles 1. Publish news to web as it 2. Print in Newsletter happens 3. Email to members 2. Email digests weekly or monthly to members who 4. Post to web ask for it 5. Everything goes to 3. Print only the best of the everyone web for Newsletter, plus EXCLUSIVE print content
From the Masters Peter Shankman on Seth Godin on blogging: Social Media 1. Be transparent 1. Be Candid 2. Ask audience how they 2. Be Urgent like to receive their info 3. Be Timely 3. Be brief 4. Be Pithy 4. Be top of mind 5. Be Controversial 6. Be Useful
Social Media Re-Boot
SOCIAL MEDIA CONCERNS What are they? Security Employee Productivity Don’t Have Time How Do I Manage This? I Don’t Understand RSS
Social Media Re-Boot
Social Media Re-Boot
FACEBOOK: too big to ignore?  800 Million Users (150m in USA)  Half will log in today  Average user has 130 friends  350 Million mobile users are twice as active  Profiles are for people; Pages are for business
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
FACEBOOK TIPS 1. Profile: Use lists to manage your friends 2. Use a PAGE for your business – unlimited fans 3. 25 Fans or more? Create a username at facebook.com/username 4. Ask fans for their opinions to engage them
Social Media Re-Boot
TWITTER: stream or river?  200+ Million user accounts  40% are lurkers (non-posting) down from 53%  75% of tweets don’t come from Twitter.com  3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fast  Use it to share links, ideas, headlines, crowd- sourcing (asking opinions)
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
YouTube: Did you see that one video? (We ALL did)  800+ Million unique users (up from 200m!)  3 BILLION videos viewed daily  30% of traffic comes from US  Broad demographic: 18-54 years old  400M mobile views per day
WHAT’S HOT IN 2012 Kyle’s Picks 1. YouTube 2. The Original Social Network
Flip The Traditional Marketing Funnel On Its Side TURN A BLOG INTO A NEWS WIRE
Why Does This Work? 1. Search loves social 2. Social networks want your content 3. Search engines look for content 4. You post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE) 5. Search engines discover member content 6. Structured properly=Search Engine Optimization
HOW Does This Work? 1. Start with your Blog
Social Media Re-Boot
Social Media Re-Boot
HOW Does This Work? 1. Start with your Blog or Face2Face NewsShare Page 2. Now add your RSS feed to Twitterfeed.com 3. Tell Twitterfeed to send it to Twitter
Social Media Re-Boot
HOW Does This Work? 1. Start with your Blog or Face2Face NewsShare Page 2. Now add your RSS feed to Twitterfeed.com 3. Tell Twitterfeed to send it to Twitter 4. Tell LinkedIn to import your status from Twitter 5. Tell Twitterfeed to send it to Facebook OR connect your Facebook to Twitter at facebook.com/twitter
Social Media Re-Boot
HOW Does This Work? 1. Start with your Blog or Face2Face NewsShare Page 2. Now add your RSS feed to Twitterfeed.com 3. Tell Twitterfeed to send it to Twitter 4. Tell LinkedIn to import your status from Twitter 5. Tell Twitterfeed to send it to Facebook OR connect your Facebook to Twitter at facebook.com/twitter 6. Find more RSS feeds at Feedzilla and other RSS directories
Flip The Traditional Marketing Funnel On Its Side BLOGS & PRESS RELEASES
Writing News Releases  Effective Headlines  The First Paragraph  The Middle Paragraphs  —End—  Boilerplate
Writing Effective Headlines  Use the active voice: Logical sentence structure, active voice and strong present- tense verbs  A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
The First Paragraph  Must contain the FIVE W’s: Who, what, where, when, why  Must contain NEWS  Make it interesting
The Middle Paragraphs  Should be in order of importance  Can include statistics and/or quotes  Should answer the question of “How” the first paragraph came to be  Should serve as the basis of future posts
Boilerplate  In 5 sentences or less, Who are you?  Contains complete contact information  Should be consistent; inconsistent = unprofessional
Video Tips  Videos should be relevant to your business or customer base  Upload videos to your YouTube profile  Embed your YouTube videos to your web site, blog, Ning site, etc.
Status Update Tips  Keep it business focused more than personal  Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
Flip The Traditional Marketing Funnel On Its Side PUT IT ALL TOGETHER
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Social Media Re-Boot
Kyle@FastChamber.com | FastChamber.com | 888-899-8374 TIME TO CHAT

More Related Content

Social Media Re-Boot

  • 1. Turn Social Media Into Business Media SOCIAL MEDIA RE-BOOT
  • 2. 2 YEARS AGO THEY SAID…  Google unstoppable at #1  Facebook #4 web site with biz potential  YouTube growing faster than we can count  LinkedIn growth “due to high unemployment”  MySpace losing ground fast  Twitter (is there)
  • 3. 2010? Feels like yesterday!  Facebook tops Google.com in rankings  YouTube heading for #1 in search  LinkedIn introduced Company Pages  MySpace falling off a cliff  Twitter (still there)
  • 4. FOUNDATION OF TODAY’S TALK  Twitter is open and searchable; Facebook is not  Your Twitter followers are not sending you messages; Your Facebook friends are  Networking rules apply: Be interested; be interesting
  • 5. Which are you? Deadline-Oriented Timely (Advertising Age) 1. Gather news and articles 1. Publish news to web as it 2. Print in Newsletter happens 3. Email to members 2. Email digests weekly or monthly to members who 4. Post to web ask for it 5. Everything goes to 3. Print only the best of the everyone web for Newsletter, plus EXCLUSIVE print content
  • 6. From the Masters Peter Shankman on Seth Godin on blogging: Social Media 1. Be transparent 1. Be Candid 2. Ask audience how they 2. Be Urgent like to receive their info 3. Be Timely 3. Be brief 4. Be Pithy 4. Be top of mind 5. Be Controversial 6. Be Useful
  • 8. SOCIAL MEDIA CONCERNS What are they? Security Employee Productivity Don’t Have Time How Do I Manage This? I Don’t Understand RSS
  • 11. FACEBOOK: too big to ignore?  800 Million Users (150m in USA)  Half will log in today  Average user has 130 friends  350 Million mobile users are twice as active  Profiles are for people; Pages are for business
  • 15. FACEBOOK TIPS 1. Profile: Use lists to manage your friends 2. Use a PAGE for your business – unlimited fans 3. 25 Fans or more? Create a username at facebook.com/username 4. Ask fans for their opinions to engage them
  • 17. TWITTER: stream or river?  200+ Million user accounts  40% are lurkers (non-posting) down from 53%  75% of tweets don’t come from Twitter.com  3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fast  Use it to share links, ideas, headlines, crowd- sourcing (asking opinions)
  • 21. YouTube: Did you see that one video? (We ALL did)  800+ Million unique users (up from 200m!)  3 BILLION videos viewed daily  30% of traffic comes from US  Broad demographic: 18-54 years old  400M mobile views per day
  • 22. WHAT’S HOT IN 2012 Kyle’s Picks 1. YouTube 2. The Original Social Network
  • 23. Flip The Traditional Marketing Funnel On Its Side TURN A BLOG INTO A NEWS WIRE
  • 24. Why Does This Work? 1. Search loves social 2. Social networks want your content 3. Search engines look for content 4. You post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE) 5. Search engines discover member content 6. Structured properly=Search Engine Optimization
  • 25. HOW Does This Work? 1. Start with your Blog
  • 28. HOW Does This Work? 1. Start with your Blog or Face2Face NewsShare Page 2. Now add your RSS feed to Twitterfeed.com 3. Tell Twitterfeed to send it to Twitter
  • 30. HOW Does This Work? 1. Start with your Blog or Face2Face NewsShare Page 2. Now add your RSS feed to Twitterfeed.com 3. Tell Twitterfeed to send it to Twitter 4. Tell LinkedIn to import your status from Twitter 5. Tell Twitterfeed to send it to Facebook OR connect your Facebook to Twitter at facebook.com/twitter
  • 32. HOW Does This Work? 1. Start with your Blog or Face2Face NewsShare Page 2. Now add your RSS feed to Twitterfeed.com 3. Tell Twitterfeed to send it to Twitter 4. Tell LinkedIn to import your status from Twitter 5. Tell Twitterfeed to send it to Facebook OR connect your Facebook to Twitter at facebook.com/twitter 6. Find more RSS feeds at Feedzilla and other RSS directories
  • 33. Flip The Traditional Marketing Funnel On Its Side BLOGS & PRESS RELEASES
  • 34. Writing News Releases  Effective Headlines  The First Paragraph  The Middle Paragraphs  —End—  Boilerplate
  • 35. Writing Effective Headlines  Use the active voice: Logical sentence structure, active voice and strong present- tense verbs  A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
  • 36. The First Paragraph  Must contain the FIVE W’s: Who, what, where, when, why  Must contain NEWS  Make it interesting
  • 37. The Middle Paragraphs  Should be in order of importance  Can include statistics and/or quotes  Should answer the question of “How” the first paragraph came to be  Should serve as the basis of future posts
  • 38. Boilerplate  In 5 sentences or less, Who are you?  Contains complete contact information  Should be consistent; inconsistent = unprofessional
  • 39. Video Tips  Videos should be relevant to your business or customer base  Upload videos to your YouTube profile  Embed your YouTube videos to your web site, blog, Ning site, etc.
  • 40. Status Update Tips  Keep it business focused more than personal  Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
  • 41. Flip The Traditional Marketing Funnel On Its Side PUT IT ALL TOGETHER
  • 54. Kyle@FastChamber.com | FastChamber.com | 888-899-8374 TIME TO CHAT