social media strategy
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This document outlines a social media strategy for an organization called BDAS. The strategy includes: 1. An analysis of BDAS's current performance on LinkedIn and Twitter, including key metrics such as followers, impressions, and engagement. 2. Goals of increasing brand awareness, becoming the market leader, and boosting social metrics like followers and interactions. 3. A strategy format that involves segmenting targets into B2B companies and B2C customers, and positioning BDAS as offering the best quality and exclusive offers. 4. Tactical plans that include community management, content planning and publishing, and KPIs to measure success in increasing sales and social media presence.
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social media strategy
- 1. Social Media Strategy MAY 16, 2021 TN salma abo amra
- 2. DISCUSSION POINTS Overview Situational analysis Our goals Objective Strategy format Planning and publishing Advertising Community management Tactics Current performance Comparative analysis Swot analysis Segmentation Positioning Digital marketing pillars
- 4. SITUATIONAL ANALYSIS CURRENT PERFORMANCE ON LINKEDIN CURRENT PERFORMANCE FROM 1 MAY TO 16 MAY Page views:52 Unique visitors :19 Custom button clicks :11 total followers:51 you can find a detailed report here
- 5. SITUATIONAL ANALYSIS CURRENT PERFORMANCE ON LINKEDIN CURRENT PERFORMANCE FROM 1 MAY TO 16 MAY Top locations: India Top job functions: Business Development Top seniorities: Top industries Marketing -Engineering-Sales-Media and Communication- OperationsAdministrative-Arts and Design -Education - Healthcare -Services Entry –Senior-Director-CXO -Manager -VP Industrial Automation-Construction-Marketing and Advertising- Information Technology and Services-Information Services- Financial Services-Real Estate-Education Management-Building Materials-Retail Top company sizes:1 to 50 employees-501 to 1,000 employees-2 to 10 employees-51 to 200 employees
- 6. Tweets earned 841 impressions over this 28 day period SITUATIONAL ANALYSIS CURRENT PERFORMANCE ON TWITTER CURRENT PERFORMANCE FROM 16 APRIL TO 16 MAY videos earned 3 views over this 28 day period his 28 day period, we earned 30 impressions per day. Tweet impressions :841 it increased 120.7% Profile visits :95 it increased 111.1% total followers:691 MAY 2021 SUMMARY: Tweets:4 Tweet impressions:737 New followers:5 Profile visits:81 you can find a detailed report here
- 7. COMPARATIVE ANALYSIS We are targeting two different markets, the customer market, and the corporate market For more information about competitors, please view this file
- 8. Based in Riyadh, Saudi Arabia, “BDAS” was founded in 2017 with hard work and ambitious young management, today we’re considered one of the leading providers for smart solutions and technology services in the MENA Region. It began in 2017. Back then we were a small business with single store in Jeddah, Saudi Arabia. BDAS Today, we are privileged to connect with hundreds of customers with exceptional products and Services, with core founders of 7 entrepreneurs, in 3 Branches at Riyadh, Jeddah KSA and Cairo, Egypt. 01 Strengths The company was established more than four years and has several branches and offers a variety of services and many products 02 03 04 Weaknesses The company was not interested in internet marketing Opportunities Many companies in Saudi Arabia are not interested in social media marketing, so this is a good opportunity to create awareness of our brand Threats Outperform other companies in marketing through Google SWOT Analysis
- 9. OUR GOALS To be the best and the best choice for the customer increasing brand awareness Become market leader
- 10. OUR OBJECTIVE Monitor customer feedback and manage online word of mouth and reputation Increase interaction on our pages Reaching from15 clients to 20 Increasing the number of followers on Twitter to 1500 followers And for 200 followers on LinkedIn
- 12. Strategy format (Segmentation) We will divide our target market into companies and target customers In companies, we will focus on the owners of companies and holders of important positions in companies With clients, we will focus on targeting customers with above-average incomes
- 13. Target Market (B2B) Company size: We will target large and medium companies Company site: We will target companies located in Saudi Arabia Company industries: Entrepreneurship companies - hospitals - construction and reconstruction - hotels Needs: Motivations: Success stories, offers, and product features Facilitate work within the company and raise the level of the company
- 14. Target Market (B2C) By age: from 16 to 45 women and men By economic segment: High income Family Situation: Engaged, married, divorced. Spending habits:Most of the time she spends her money on things that bring her happiness and change Education : Any educational level Needs: Facilitating work at home Motivations: Success stories, offers, and product features to have the most modern device
- 15. DIGITAL 2021: SAUDI ARABIA There were 33.58 million internet users in Saudi Arabia in January 2021. The number of internet users in Saudi Arabia increased by 1.3 million (+4.2%) between 2020 and 2021. Internet penetration in Saudi Arabia stood at 95.7% in January 2021.
- 28. DIGITAL MARKETING PILLARS We will market through inbound marketing LinkedIn: Will focus on corporate marketing Twitter: Will focus on marketing to clients REPUTATION & COMMUNITY MANAGEMENT We will focus on creating a good reputation with our clients
- 29. PLANNING AND PUBLISHING What do we want? Marketing for products in a new and innovative way, and marketing our services by displaying their features Number and type of posts: 8 posts 7 Design 1 video Nearby occasions: 19/7 Eid al-Adha August 9, Hijri New Year 9/32 Saudi National Day October 18 Prophet's birthday 12/18 International Day of the Arabic Language
- 30. Our identity We will focus on LinkedIn on writing content in English and on Twitter in Arabic In colors, we will focus on choosing the logo colors (green and white), and in designs we will focus on placing the logo in a fixed place and writing in a specific font in all designs
- 31. An integrated system company Mintstint 07 Positioning the best quality in the competitive market We offer various services and exclusive offers
- 32. COMMUNITY MANAGEMENT Customer complaints We must respond to any problems facing customers as quickly as possible and in the best way. Also, we must follow up with the customer if the problem recurs again or not . 1. Comments Comments must be responded to in a manner that encourages taking an action and by friendly way too , within 1 to 2 hours of the comment 2. Inquiry within 1 to 2 hours of the message 3.
- 33. from 1/6 to 1/8 (Awareness )The stage of creating brand awareness by introducing products And services from1/8 to 1/10 consideration ) Make introductory videos about the products and how to use them from 1/10 to 1/11 (Action and desire ) we started producing various discounts and presenting the company's success stories and the company's clients TACTICAL PLAN
- 34. KPI Main goal Increase sales and improve the presence on social media. Smart objective Increase interaction and follows on Twitter and LinkedIn Bringing Twitter to 1500 And LinkedIn for 200 Measurement Report the number of new followers from old followers
- 35. SOME CAMPAIGN IDEAS A marketing campaign for electronic speakers that will focus on showing the features of the headphones and how they make you feel like you are in the cinema Video Motion Graphics to display the products and services of Bidas, and it includes many services other than smart homes Campaign to spread the advantages of the company A campaign targeting companies to link introduction services and smart homes How do you make a cinema inside the house? Bdas, not just Why Bdas Safe on the outside, smart on the inside
- 36. THANKS FOR YOUR TIME !