Purpose: This Social Media Strategy is primarily a resource to sharpen the focus on current Social Media initiatives using customer-centric methodologies that can be seamlessly integrated back into products to achieve core business objectives. Ultimately stepping up the level of engagement by providing actionable insight into emerging trends in the customer experience. Proposing guidelines that can be used by Stakeholders (on all levels) when collaborating with Marketing to measure success and get the envisioned results from Social Media endeavors. This strategy is not intended as a proposal for a Community but as response to customer needs to give the enterprise a common approach in order to reach customers in a “Right Here, Right Now” society. Therefore recognizing the benefits of a convergence strategy that leverages people’s passion for our products and the ability to collaborate in the social spaces where people live online.
23. i VOX Marketing Article: http://www.marketingvox.com/april-us-social-networking-traffic-down-16-from-07-038460
ii Hitwise - UK Data on Social Participation, Forrester UK Social Technogrpahics (Males, 2
iii Groundswell – Winning in a world transformed by social technologies, Brand Monitoring, p. ??
iv New Research On Engagement, Forrester - http://blogs.forrester.com/marketing/2007/08/new-research-on.html
v The Hacking of Modern Day Marketing – L. Maschmeyer p. 10-12 - http://www.whistlethroughyourcomb.blogspot.com/
vi The Hacking of Modern Day Marketing – L. Maschmeyer p. 10-12 - http://www.whistlethroughyourcomb.blogspot.com/
vii Groundswell – Winning in a world transformed by social technologies, POST method, p. 67-68
viii Groundswell – Winning in a world transformed by social technologies, Brand Monitoring, p.??
ix Groundswell – Winning in a world transformed by social technologies, Blog Resolution, p. ??
x Groundswell – Winning in a world transformed by social technologies, Crowdsourcing, p. ??
xi VOX Marketing Article: http://www.marketingvox.com/april-us-social-networking-traffic-down-16-from-07-038460
xii Study: Study: Web 2.0 Awesome for Integrating Brand and Direct Marketing http://www.marketingcharts.com/direct/
study-web-20-awesome-for-integrating-brand-and-direct-marketing-4429/
xiii Forrester Research article: http://www.forrester.com/Research/Document/Excerpt/0,7211,40656,00.html
http://blogs.forrester.com/marketing/2007/06/turning-custome.html