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Social media & tog mind

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TOGMind

This document discusses TOG Mind's current social media presence and strategies for expanding it. TOG currently has over 800 Twitter followers, 200 Facebook likes, and few LinkedIn connections. It outlines the major social media platforms and how each could benefit TOG, such as using Facebook, Twitter, and LinkedIn to raise awareness and connect with professionals, and Instagram, Vine and YouTube to share photos and videos. The document advocates regular posting to keep followers engaged and hoping to "go viral" to raise TOG's profile. It also stresses linking online activities to real-world events and locations to deepen engagement with local communities.

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Social Media & TOG Mind Where we are now What is available How social media can be utilised Where TOG will go next
Where we are now • Twitter – 832 Follows • Facebook – 225 likes • LinkedIn – 13 connections – Only two 1st degree contacts
Where we are now This means we have a really respectable presence on Twitter A decent but improvable presence on Facebook A poor however easily improved profile on LinkedIn Along with a whole host of further platforms to get ourselves known to be on!
Different platforms available “The big six”: 1. Facebook 2. Twitter 3. LinkedIn 4. FourSquare 5. Pintrest 6. Flikr Others of interest: • Instagram • Slide share • Wikipedia • Vine • YouTube • Trip advisor
Different platforms available Break it down: 1. Facebook – still most popular social media platform, best to utilise before it goes the way of myspace 2. Twitter – easy updates and the power of #! 3. LinkedIn – great professional presence, gets you networking before you know it
Different platforms available Break it down: 4. FourSquare – easy to check in and review the fantastic foods at Topaz! 5. Pintrest – people loose hours to this! You can share your interests on the social media equivalent of a notice board while looking at other people’s interests. One click leads to another and all that 6. Flikr – photo sharing
Different platforms available Break it down: • Instagram – great way of reaching the young people, photo shares and links with facebook/twitter • Slide share – sharing slide shows, simple. (Training for volunteers? Clients able to buy?) • Wikipedia – We’re not on there, but may as well be (a good one for popping up on google!)
Different platforms available Break it down: • Vine – video sharing, links with twitter • YouTube – video sharing, links with google! • Trip advisor – get ourselves reviewed as the Café
Useful for us • Facebook – Even though it seems everyone and their cat is on twitter facebook remains the top social media platform! • Twitter – easy to get out quite a lot of information without boring people • LinkedIn – great networking tool for proffessionals • FourSquare (café especially) – great check in, especially for a brand with the potential of Topaz Cafes! • Pintrest – nice link to content we would like to have people aware of
Useful for us • Instagram – easy way to share photos and videos with filters to boot! Apps make this something many people will have notifications on their phones • Vine – cute short looping videos which again raise our presence online. • Youtube – longer content on here; great for “this is your team” or “this is your mind” type videos introducing people to the organisation in a new way. • Trip advisor (café especially) – similar to four square letting people know how great we are
But why? The power of social media is phenomenal; we’ve all heard the stories (a few examples to follow) and we all know the big players as in the “Twitface” and “Booker” People have access to these in the form of apps on their phones; maybe even were they don’t have internet at home! People are happy to follow an organisation as it is limited sharing of their information
Going Viral If something a person is raising money for goes ‘viral’ it has the potential to raise millions! In just the last 6 months we have had the lighter hearted “no make-up selfie” side which raised over 8 million for cancer research in a matter of weeks! What is going Viral? The social media dream!
Going Viral As well as Stephen’s Story, were Stephen Sutton who was diagnosed in 2010 with terminal cancer, wanted to raise £10,000 for Teenage Cancer Trust, this was raised by his own efforts, he then decided to put a bit more into these efforts and raise his total to £1,000,000! Once celebrities (notably Jason Mansford) got wind of Stephen’s Story went viral and within a few months his 1million target had hit over £3million within a few weeks – and now over £4million mark. Impressive for one supporter and a handful of celebrities!
Going Viral TOG Viral? Maybe; all it takes is something people can get on board with. My aim will be to bring more fun things into play! Therefore: • I will post our staff and volunteer’s own creativily • I will aim for simple things to raise our name online • I will hope some local celebrity picks up on our hard work and takes us global! (A boy can dream)
Linking online and offline Linking what we do online with the offline world can open up much more that a new follower. Putting up a poster in reception or having a printed wifi access with our twitface profiles on can mean not only do we reach more of the community but may open the door to those important people we didn’t even know where customers of the café sooner!
What do we want? More money. Oh wait… Better awareness of what we offer; funded options for Tameside, Glossop and Oldham residents. Paid options for everyone and anyone who can get to Ashton each week. As well as all those little steps that will eventually help reduce the stigma! All while having a laugh and getting in touch first hand with our communities.
How will we get it? As I have recently learned to keep people involved without boring them; Facebook posts should be 3 a week. Twitter should be 3 a day. 80% of the posts should be shares, likes, fun facts from other organisations. With the 20% remaining being what we offer!
How will we get it? I will be looking at recruiting a volunteer who will focus on social media with me (already asked in the most recent information ambassadors newsletter). Our posts will be open to everyone within the organisation to have input to the content of what we put up. Encouraging creativity from us and interaction with our local communities.
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Social media & tog mind

  • 1. Social Media & TOG Mind Where we are now What is available How social media can be utilised Where TOG will go next
  • 2. Where we are now • Twitter – 832 Follows • Facebook – 225 likes • LinkedIn – 13 connections – Only two 1st degree contacts
  • 3. Where we are now This means we have a really respectable presence on Twitter A decent but improvable presence on Facebook A poor however easily improved profile on LinkedIn Along with a whole host of further platforms to get ourselves known to be on!
  • 4. Different platforms available “The big six”: 1. Facebook 2. Twitter 3. LinkedIn 4. FourSquare 5. Pintrest 6. Flikr Others of interest: • Instagram • Slide share • Wikipedia • Vine • YouTube • Trip advisor
  • 5. Different platforms available Break it down: 1. Facebook – still most popular social media platform, best to utilise before it goes the way of myspace 2. Twitter – easy updates and the power of #! 3. LinkedIn – great professional presence, gets you networking before you know it
  • 6. Different platforms available Break it down: 4. FourSquare – easy to check in and review the fantastic foods at Topaz! 5. Pintrest – people loose hours to this! You can share your interests on the social media equivalent of a notice board while looking at other people’s interests. One click leads to another and all that 6. Flikr – photo sharing
  • 7. Different platforms available Break it down: • Instagram – great way of reaching the young people, photo shares and links with facebook/twitter • Slide share – sharing slide shows, simple. (Training for volunteers? Clients able to buy?) • Wikipedia – We’re not on there, but may as well be (a good one for popping up on google!)
  • 8. Different platforms available Break it down: • Vine – video sharing, links with twitter • YouTube – video sharing, links with google! • Trip advisor – get ourselves reviewed as the Café
  • 9. Useful for us • Facebook – Even though it seems everyone and their cat is on twitter facebook remains the top social media platform! • Twitter – easy to get out quite a lot of information without boring people • LinkedIn – great networking tool for proffessionals • FourSquare (café especially) – great check in, especially for a brand with the potential of Topaz Cafes! • Pintrest – nice link to content we would like to have people aware of
  • 10. Useful for us • Instagram – easy way to share photos and videos with filters to boot! Apps make this something many people will have notifications on their phones • Vine – cute short looping videos which again raise our presence online. • Youtube – longer content on here; great for “this is your team” or “this is your mind” type videos introducing people to the organisation in a new way. • Trip advisor (café especially) – similar to four square letting people know how great we are
  • 11. But why? The power of social media is phenomenal; we’ve all heard the stories (a few examples to follow) and we all know the big players as in the “Twitface” and “Booker” People have access to these in the form of apps on their phones; maybe even were they don’t have internet at home! People are happy to follow an organisation as it is limited sharing of their information
  • 12. Going Viral If something a person is raising money for goes ‘viral’ it has the potential to raise millions! In just the last 6 months we have had the lighter hearted “no make-up selfie” side which raised over 8 million for cancer research in a matter of weeks! What is going Viral? The social media dream!
  • 13. Going Viral As well as Stephen’s Story, were Stephen Sutton who was diagnosed in 2010 with terminal cancer, wanted to raise £10,000 for Teenage Cancer Trust, this was raised by his own efforts, he then decided to put a bit more into these efforts and raise his total to £1,000,000! Once celebrities (notably Jason Mansford) got wind of Stephen’s Story went viral and within a few months his 1million target had hit over £3million within a few weeks – and now over £4million mark. Impressive for one supporter and a handful of celebrities!
  • 14. Going Viral TOG Viral? Maybe; all it takes is something people can get on board with. My aim will be to bring more fun things into play! Therefore: • I will post our staff and volunteer’s own creativily • I will aim for simple things to raise our name online • I will hope some local celebrity picks up on our hard work and takes us global! (A boy can dream)
  • 15. Linking online and offline Linking what we do online with the offline world can open up much more that a new follower. Putting up a poster in reception or having a printed wifi access with our twitface profiles on can mean not only do we reach more of the community but may open the door to those important people we didn’t even know where customers of the café sooner!
  • 16. What do we want? More money. Oh wait… Better awareness of what we offer; funded options for Tameside, Glossop and Oldham residents. Paid options for everyone and anyone who can get to Ashton each week. As well as all those little steps that will eventually help reduce the stigma! All while having a laugh and getting in touch first hand with our communities.
  • 17. How will we get it? As I have recently learned to keep people involved without boring them; Facebook posts should be 3 a week. Twitter should be 3 a day. 80% of the posts should be shares, likes, fun facts from other organisations. With the 20% remaining being what we offer!
  • 18. How will we get it? I will be looking at recruiting a volunteer who will focus on social media with me (already asked in the most recent information ambassadors newsletter). Our posts will be open to everyone within the organisation to have input to the content of what we put up. Encouraging creativity from us and interaction with our local communities.