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Social Media’s Role in the World of Public Relations

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Deanna Tomaselli
Deanna Tomaselli

College students know social media is important - but this presentation addresses how it impacts public relations and their upcoming careers, citing real case studies and examples of how the journalist/PR pro relationship is changing from my own experience.

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Social Media’s Role in the World of Public Relations Presented to Slippery Rock University Students by Deanna Ferrari March 29, 2010
About me Graduate of Slippery Rock University (B.S., Public Relations) Board member of PRSA Pittsburgh Former Assistant Account Executive at MARC USA Account Executive at WordWrite Communications Award-winning social media specialist - NOT an expert
I get paid to tweet. How do YOU use social media? Let’s back up… That’s me! That’s Twitter!
How social media has changed PR
Video: Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
Miracle on the Hudson
Michael Jackson’s death Haiti Earthquake
Fun with trending topics Image: http://imaletyoufinish.com
Print is changing…
Journalists are on these networks
Journalists ask YOU for story ideas
A real social media pitch!
Who I’ve Worked With In The Social Space WordWrite Communications Pittsburgh Business Group on Health Public Relations Society of America, Pittsburgh chapter Regency Global Transportation Group Culver’s restaurants Prestogeorge Coffee Redstone Highlands Senior Living Communities QuickLift The Skin Center KIT Solutions Giant Eagle Market District Best. Burgers. Ever. (And I don’t eat meat)
My first experience with social media at work
Award Winner
Taking over social at WordWrite
 
Become a fan! Facebook.com/wordwritepr
 
 
Client examples: Redstone Highlands Senior Living Communities Regency Transportation
 
Award Winner
Social Media FAIL Image: atomiksoapbox.com
Motrin & Burger King: Doing it Wrong Whatever you do - DON’T piss off mommy bloggers Images: Mortin, Burger King via http://newmediachatter.com and http://www.parentinghelpme.com
Don’t forget the PR fundamentals Engage Be a great communicator -- on and offline Grammar, punctuation, spelling Develop relationships with journalists Social media is simply a tool to facilitate communication PR pros wear many hats Social media only comes full circle when it “comes to life”
Tips Mashable.com = all you ever need to know Be a pro at Facebook fan pages and Twitter, BUT… Learn other social networks - it’s not just Facebook and Twitter Know apps like Foursquare - it’s all about location and mobile Think about social from a business standpoint - not just how awesome your Friday night was You are here Images: Mashable.com and FastCompany.com
Once you have the tools and the skills, you will have great success Image: evilmilk.com
Questions? Additional Comments? Twitter: @dferrari / @wordwritepr Online: deannaferrari.com / wordwritepr.com Thank You!

More Related Content

Social Media’s Role in the World of Public Relations

  • 1. Social Media’s Role in the World of Public Relations Presented to Slippery Rock University Students by Deanna Ferrari March 29, 2010
  • 2. About me Graduate of Slippery Rock University (B.S., Public Relations) Board member of PRSA Pittsburgh Former Assistant Account Executive at MARC USA Account Executive at WordWrite Communications Award-winning social media specialist - NOT an expert
  • 3. I get paid to tweet. How do YOU use social media? Let’s back up… That’s me! That’s Twitter!
  • 4. How social media has changed PR
  • 5. Video: Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 6. Miracle on the Hudson
  • 7. Michael Jackson’s death Haiti Earthquake
  • 8. Fun with trending topics Image: http://imaletyoufinish.com
  • 10. Journalists are on these networks
  • 11. Journalists ask YOU for story ideas
  • 12. A real social media pitch!
  • 13. Who I’ve Worked With In The Social Space WordWrite Communications Pittsburgh Business Group on Health Public Relations Society of America, Pittsburgh chapter Regency Global Transportation Group Culver’s restaurants Prestogeorge Coffee Redstone Highlands Senior Living Communities QuickLift The Skin Center KIT Solutions Giant Eagle Market District Best. Burgers. Ever. (And I don’t eat meat)
  • 14. My first experience with social media at work
  • 16. Taking over social at WordWrite
  • 17.  
  • 18. Become a fan! Facebook.com/wordwritepr
  • 19.  
  • 20.  
  • 21. Client examples: Redstone Highlands Senior Living Communities Regency Transportation
  • 22.  
  • 24. Social Media FAIL Image: atomiksoapbox.com
  • 25. Motrin & Burger King: Doing it Wrong Whatever you do - DON’T piss off mommy bloggers Images: Mortin, Burger King via http://newmediachatter.com and http://www.parentinghelpme.com
  • 26. Don’t forget the PR fundamentals Engage Be a great communicator -- on and offline Grammar, punctuation, spelling Develop relationships with journalists Social media is simply a tool to facilitate communication PR pros wear many hats Social media only comes full circle when it “comes to life”
  • 27. Tips Mashable.com = all you ever need to know Be a pro at Facebook fan pages and Twitter, BUT… Learn other social networks - it’s not just Facebook and Twitter Know apps like Foursquare - it’s all about location and mobile Think about social from a business standpoint - not just how awesome your Friday night was You are here Images: Mashable.com and FastCompany.com
  • 28. Once you have the tools and the skills, you will have great success Image: evilmilk.com
  • 29. Questions? Additional Comments? Twitter: @dferrari / @wordwritepr Online: deannaferrari.com / wordwritepr.com Thank You!