Social media refers to online platforms that allow people to share content and have conversations. It is a fundamental shift from traditional one-way communication to an interactive dialogue. Brands need to listen to what people are saying about them online and engage in conversations in order to understand customers and influence them. By participating authentically in social media, brands can build relationships with current and future customers.
2. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. http://www.wikipedia.org
3. Social media is people having conversations online. ” “ More simply put:
4. The conversations are powered by… Blogs Micro Blogs Online Chat RSS Widgets Social Networks (…just to name a few) Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
12. 39% subscribe to an RSS feed and 57% have joined a social network
13. 55% have uploaded photos while 83% have watched video clips
14. In 2008, if you’re not on a social-networking site, you’re not on the Internet . ” “ IAB Platform Status Report: User Generated Content, Social Media, and Advertising - An Overview, April 2008
15. It’s not a fad. It’s a fundamental shift in the way we communicate.
22. Which means it’s… transparent inclusive authentic vibrant consumer-driven And it’s NOT… controlled organized exclusive product-driven “ on-message” “ Content is the new democracy and we the people, are ensuring that our voices are heard.” - Brian Solis, “The Social Media Manifesto”
24. 34% post opinions about products & brands on their blog 36% think more positively about companies that have blog and 32% trust bloggers’ opinions on products & services
25. Social media is only going to become more pervasive and as such, become a critical factor in the success or failure of any business. Reason # 4 “ ” Brian Solis, “The Social Media Manifesto,” August 21, 2007
27. And speaking of the future… (a.k.a. Reason # 5) Tomorrow’s consumers are today’s “digital natives.”
28. By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers. They already wield $350 billion a year in direct spending power.
29. Millenials spend > 16 hours a week online. 96% of them have joined a social network where they have an average of 53* online friends. *Acquaintances 51%; online friends 38%; close friends 11%
30. And they don’t care about your ad. They care about what their friends think.