Social Recruiting Asia 2015_email
- 1. A vast majority of companies are hopping onto the social media bandwagon to reach out and engage high-quality candidates - only to face more questions: “Why are we not achieving an exponential boost to recruiting ROI?” “Why are we not engaging high-quality candidates?” “Are we merely setting up social media accounts blindly without any proper strategy?” One of the hottest topics in 2015, the Social Recruiting Asia Congress is designed to equip you with skills and strategies to navigate the various social media options available and determine the right platforms to augment your existing recruiting campaign. Learn best practices and proven techniques from some of the best recruiting thought leaders to build your business case, curate valuable content, establish your employer brand and execute a solid social recruiting model to engage, entice and connect with the best talent. Save $900 Early Bird Special Only S$895 + GST* Registerbefore 3 M arch 2015 Contact Me to Register: Karen | Tel: (65) 6423 4631 | Email: karen@hrmasia.com.sg What Will You Achieve from this Event: • Understand how social media is impacting the recruiting landscape in 2015 and social media technologies can be leveraged to attract both active and passive candidates • Explore where your best talent hangs out online and how to create relevant, authentic and consistent content to position your company as an employer of choice • Leverage the full potential of mobile, video and gamification to attract, engage and retain candidates over your competition • Harness the power of Big Data to create economic value from your talent data and identify the right candidates faster and more cost effectively Featured speakers: Daniel Wasik Staffing Programs Leader - APAC GOOGLE Sharyn Porter Senior Vice President, Regional Staffing Executive, HR BANK OF AMERICA MERRILL LYNCH Dheeraj Shastri Global HR Strategy Consultant ABBOTT LABORATORIES Matt Kaiser Employer Branding & Digital Recruitment Specialist ERICSSON Fermin Diez Deputy CEO & Group Director, Human Capital Development Group SOCIAL SERVICE INSTITUTE MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR 24 March 2015 | Novotel Singapore Clarke Quay Kannan Chettiar Regional Director, South East Asia/ Hong Kong FIRST ADVANTAGE Jay Chan SVP Human Resources - Talent Acquisition UNITED OVERSEAS BANK Premium Gold Sponsors: Susan Chen HR Director, Regional HRBP VISA Rishita Desai HR Manager, Singapore & Malaysia LOWE & PARTNERS WORLDWIDE Bandhana Rai Talent Acquisition Director DELL Eric Wong Head - Talent Acquisition and Development - APJ and China POLYCOM Martin Pasquier Founder & Managing Director, AGENCE TESLA ASIA Jeff Weidner Global Sourcing Science Executive, IBM Andrew Sam Country Staffing Manager, South East Asia, Taiwan & China, APPLIED MATERIALS Sharon Tan Group Recruitment Advisor OPTUS
- 2. MUST ATTEND for VPs, Directors, Heads and Managers of: +PLUS COFFEE CHAT: Demystifying Social Recruiting: Hope, Hype or Opportunity? MINI-WORKSHOP: Content Marketing for Recruitment: Turning Your Fans into Next Employees INTERACTIVE ROUNDTABLE DISCUSSION: Get Creative with Next-Gen Sourcing: Mobile, Video and Gamification THINK TANK: Metrics Every Social Recruiter Should Have and Why MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR 15% 18% 10% 9%9% 7% 17% 15% MUST ATTEND for VPs, Directors, Heads and Managers of: Recruitment Staffing Graduate Recruitment Talent Acquisition Talent Management Training & Development Employer Branding HR Generalists 15% 18%17% 15% MUST ATTEND for VPs, Directors, Heads and Managers of: Recruitment Staffing Graduate Recruitment Talent Acquisition Talent Management Training & Development Employer Branding HR Generalists 15% 18% 10% 7% 17% 15% MUST ATTEND for VPs, Directors, Heads and Managers of: Recruitment Staffing Gra Talent Acquisition Talent Management Tra Employer Branding HR Generalists 15% 18%17% 15% MUST ATTEND for VPs, Directors, Heads and Managers of: Recruitment Staffing Graduate Recruitment Talent Acquisition Talent Management Training & Development Employer Branding HR Generalists 15%15% MUST ATTEND for VPs, Directors, Heads and Managers of: Recruitment Staffing Graduate Recruitment Talent Acquisition Talent Management Training & Development Employer Branding HR Generalists 15% 18% 10% 9%9% 7% 17% 15% MUST ATTEND for VPs, Directors, Heads and Managers of: Recruitment Staffing Graduate Talent Acquisition Talent Management Training & Employer Branding HR Generalists “The conference speakers were very approachable and honest with their feedback and case studies - it was excellent overall” - Trust Energy Resources
- 3. AGENDA 8.30am Registration and Coffee 9.00am Opening Address by Chairperson and Ice Breaking Session 9.15am Coffee Chat Demystifying Social Recruiting: Hope, Hype or Opportunity? In Jobvite 2014 Social Recruiting Survey, more than 90% of recruiters use or plan to use social media for hiring and 73% organisations plan to increase their investment in social recruiting. However, only 18% used it effectively. It is not always clear to most organisations where and how they should start the journey. In this session, you will hear from top recruiting leaders across industries about their social recruiting successes and missteps so as to reduce recruitment costs and find quality candidates. They will share their lessons learned and discuss: • How they built a foundation for success, such as budget priorities, staffing, strategies and management buy-in? • How to determine the channels you should invest time and dollars in laying the groundwork for your campaign? • The Do’s and Don’ts of successful social recruitment campaigns, as well as roadblocks recruiting leaders have overcome Moderator: Fermin Diez Deputy CEO and Group Director, Human Capital Development Group Social Service institute Daniel Wasik Staffing Programs Leader - APAC Google Jay Chan SVP Human Resources - Talent Acquisition United Overseas Bank 10.00am Panel Debate Juggling Multiple Social Recruiting Channels: How to Optimise Linkedin, Facebook, Twitter, Instagram, Google Plus, Pinterest and YouTube? With the rapid proliferation of social media and potential regulatory entanglements, many recruiters have failed to mature into their social recruiting strategies. They blindly jumped into the bandwagon without considering the variety of risk posed. Join us as our expert panellists share and debate on the best approaches to social recruiting as a whole, as well as each individual social platform. Explore: • How to effectively evaluate the myriad of social media offerings and select the right platform (or platforms) to meet your business requirements? • Whatsocialmediachannelsworkbestforwhatroles?Whichplatformsenableconnectiontothepassivecandidates? • Which social networks work, which don’t, and the pros and cons of adopting the myriad and growing number of social networks? Moderator: Matt Kaiser Employer Branding and Digital Recruitment Specialist Ericsson MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR Sharyn Porter Senior Vice President, Regional Staffing Executive, Human Resources Bank of America Merrill Lynch Panellists: Susan Chen HR Director, Regional HRBP VISA Rishita Desai HR Manager, Singapore & Malaysia Lowe & Partners Worldwide Panellists: Andrew Sam Country Staffing Manager, South East Asia, Taiwan & China Applied Materials
- 4. 11.15am Managing People Risk through Background Checks – Does checking your candidates’ social media profiles help? HR leaders across Asia Pacific are increasingly straddling multiple roles to meet business demands. As multinational organisations continue to increase their presence throughout Asia and job seekers move amongst countries in the region in search of new opportunities, the need for organisations to mitigate hiring risks through background screening has increased exponentially. Recognising this trend, Asia-based employers are adopting similar tactics to keep pace and ensure their workforces are properly vetted. Some check their candidates’ social media profiles to get a better understanding of their potential hires. Is this effective? As an integral HR focal for hiring top talents in your organisation, how do you implement a 360 approach to building a trustworthy and effective workforce? 11.55am Lunch and Networking Break 10.45am Morning Refreshment and Networking Break MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WARMAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR 12.55pm Interactive Roundtable Discussion Get Creative with Next-Gen Sourcing: Mobile, Video and Gamification With the advances in technologies and rapid demographic shift, recruiting strategies must adapt to keep up with the best ways to communicate, connect and engage talent pools or lose relevance. In 2015, mobile, video and gamification are the top three evolving technologies you should be watching for to improve your odds of finding the top next-gen talents and deliver exceptional candidate experience. In this dynamic and thought-provoking session, you will participate in a small-group discussion and rotate tables every 20 minutes. A forward-thinking subject matter expert will host, guide and summarise the discussion at the end of the session. Roundtable #1: Mobile Recruiting • What is required to introduce mobile recruitment into your company? • Mobile sourcing tips, tricks and top productivity applications • How to measure its effectiveness? Table Moderators: Kannan Chettiar Regional Director, South East Asia/Hong Kong First Advantage Kannan is responsible for developing the key market segments facilitating background screening for organizations in Asia Pacific. He has more than 17 years of in-depth experience in the Technology and Human Capital sectors spanning across Asia and North America. Kannan has held senior roles in Multinational Corporations such as Dell, Arrow and element14, dealing with Global Accounts, Channels, Alliances/Partners and Retail. His background includes account management, commercial and digital marketing, business development as well as country management in the US and Asia. An engineer by training, he holds an Honours degree in Electrical and Electronics Engineering from the Nanyang Technological University in Singapore and a Master’s Degree in Business Administration from the University of Birmingham in the UK. Bandhana Rai Talent Acquisition Director Dell Yin Chee Peh Talent Acquisition Advisor Dell
- 5. 1.55pm Keynote Presentation When Big Data Meets Recruiting: Finding The Right Candidate Faster and More Cost Effectively As the war for talent intensifies, recruiting is a contest of speed, tactics, intelligence and tools. Big data is the key enablerfordrivingtalentacquisitioninthemostefficient,cost-effectiveandtimelymanner.Predictiveanalyticsderived from Big Data can help recruiters forecast talent needs and timelines, fill positions faster, avoid talent constraints and save money. However, how to get it started on “Big Data”? This session shares practical guidance and insights on: • Howtochooseandcollectmeaningfuldatayouneedfromjobboards,socialmedia,internalperformancestatistics and apply them to predict job posting success? • How to leverage historical data and current response rates to better predict the time and cost per hire? • How to measure the ratio of active to passive candidates and benchmark competitor talent? Dheeraj Shastri Global HR Strategy Consultant Abbott Laboratories 2.40pm Afternoon Refreshment and Networking Break MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR 12.55pm Roundtable #2: Video Recruiting • Why video is effective as a medium and how it can be used in recruitment to showcase your employment brand and create a quality virtual candidate experience? (qualify vistual candidate experience) • How can you optimise videos for talent attraction and selection processes? • What are the challenges and how to overcome them? Table Moderators: Jay Chan SVP Human Resources - Talent Acquisition United Overseas Bank Roundtable #3: Gamification • What is gamification all about and what is involved in gamification? • How to integrate gamification into your existing recruitment strategies to engage new-gen talents and assess their skills? • How to measure the ROI of gamification? Table Moderators: Andrew Sam Country Staffing Manager , South East Asia, Taiwan and China Applied Materials Eric Wong Head - Talent Acquisition and Development - APJ and China Polycom Sharon Tan Group Recruitment Advisor Optus
- 6. 5.30pm End of Conference MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR Brought to you by the people & ideas at: Official Partner: Participating Organisations: 3.55pm Mini-Workshop Content Marketing for Recruitment: Turning Your Fans into Next Employees In the age of social media, content marketing has rapidly gained the attention of marketers to build a company’s brand reputation. Many recruiters have started to unlock the full value of content marketing to tell powerful stories and answer candidates’ question of “why should I join your team?” This session aims to equip you with skills to create relevant content and position your company as an employer of choice. It will cover: • Why do you need a content marketing strategy for talent acquisition, and how can you get it started? • How to develop engaging content that is tailored to each social channel that leads to a stronger online presence and a richer applicant experience? • How to utilise relevant social trends and recruitment content marketing techniques to maximise social channel efficiency? • What are the most common mistakes that recruiters make when communicating their company’s story? Premium Gold Sponsors: 3.10pm Active & Passive Candidate Engagement: How to Build, Grow and Maintain your Talent Communities Having a social media presence is a great first step to connect to the high-quality candidates, however, in order to grow fans of your brand and engage with them, you need to build long-term relationships with them. Building candidate engagement is the biggest issue we face today. Talent communities fill the gap to engage and connect people of similar backgrounds, skills and experience in to groups where they can share, grow and interact. This session will provide insights on how to move beyond relying on Job Boards and Social Media platforms and build your talent communities by understanding your target audience, their networks and habits. Martin Pasquier Founder & Managing Director Agence Tesla Asia Jeff Weidner Global Sourcing Science Executive IBM
- 7. Registration includes: Presentations, luncheons, networking sessions, refreshments and delegate packSign Up SOCIAL RECRUITING ASIA Conference Date: 24 March 2015 Venue: Novotel Singapore Clarke Quay Please photocopy this form to register more delegates Conference Rates Please reserve ______________ seat(s) Attendee Details * Not applicable to Service Providers / Vendors / Consultants - Please contact us for more information Early Bird Special For registration and payment received by 3 March 2015 Full Conference Fee For registration and payment received after 3 March 2015 S$895 + GST* S$1,795 + GST 10% off for group booking of 3 or more per normal conference fee* Name Position Email Telephone 1 2 3 Total amount payable: Credit Card Number: Expiry Date: / Name On Card: CHEQUE: Enclosed is our cheque for S$ payable to HRM Asia Pte Ltd., and mailed to 121 Telok Ayer Street, #02-01, Singapore 068590 UPON INVOICE CREDIT CARD: I authorize HRM Asia to debit my: VISA MASTER CARD AMEX Methods of Payments Company Main Contact Billing Address Tel Email Billing Details The organisers reserve the right in unforeseen circumstances to change the content of any published particulars without liability. Payment must be received prior to the event. Early Bird Special discount is not applicable to Service Providers. HRM Asia reserves the right to refuse registration without further explanations. All cancellations must be received in writing 28 days prior to the event or 100% cancellation fee applies. In the event that a registered attendee fails to attend, 100% of the event fee remains. Terms & Conditions Signature / Date Data Protection The personal information entered during your registration/order, or provided by you, will be held on a database and may be shared. Occasionally, your details may be obtained from or shared with external companies who wish to communicate with you offers related to your business activities. If you do not wish your details to be used for this purpose, please contact our database department at email: info@hrmasia.com.sg, Tel: +65 6423 4631 or Fax: +65 6423 4632. Name Position Email Telephone Name Position Email Telephone MAXIMISING SOCIAL MEDIA AND CONTENT STRATEGIES TO WIN THE TALENT WAR e2i S$120 CASH BACK exclusive to this HRM Congress For the first 50 sign-ups, e2i provides funding of $120 for all Singaporean and Singapore PRs. (Not applicable to public sectors) • Please contact us for more details. 60% CASH BACK on all HRM Congresses The Productivity Innovation Credit (PIC) Scheme offers Singapore registered companies 60% cash back on all HRM Congresses. Or a 400% tax deduction instead, the choice is yours. Email: karen@hrmasia.com.sg Telephone: (65) 6423 4631 Fax: (65) 6423 4632 Website: www.hrmcongress.com Contact: Karen Soh CODE:WEB