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Social Research : UX case study

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Mike Gallers
Mike Gallers

A friend and I wanted to start a meetup and did some research to help us know if a current digital social interaction tool would be useful. The slides depict the UX Research method of Surveying that we used, and the high level insights we gleaned.

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Research on Digital Social Use A UX Services, LLC research inquiry In the context of a UX meetup
Research Step 1: Why did we want answers? Courtney and Mike started a ‘meetup’: UX.Frkln We wondered how we should organize, market, and track interest and attendance? meetup.com? eventbrite? twitter? instagram? facebook? groupme? other? all of the above? none of the above?
Research Step 2: What is the general population using? via Google: https://www.makeuseof.com/tag/top-social-media-apps-sites/ via Google: https://influencermarketinghub.com/50-social-media-sites-you-need-to-know/
Research Step 3 (for us): Survey We wrote a short survey (using the Survey Monkey free version) to see if we could get enough responses to help us know what platform (if any) we should use (options were randomized for each person)
Survey (continued)
Research Step 4: Distribution Now that we had a data collection method (the survey), we wondered how to distribute the link to the survey. Email? Twitter? Facebook? Slack? It seems like it would be biased to NOT do them all, since a person using a digital social channel, probably (we supposed) uses it more than others. But we figured we’d try it and see what we get, knowing that the data might be flawed. This is NOT recommended. When doing research for clients or your company you should use much more stringent and scientific methods of data collection. But2, since its a meetup and there are just 2 of us, we shrugged and proceeded :) We started off wanting to target people in or near our city (Franklin, TN), but being that we are considering using zoom to allow remote participation, we posted the link on slack, twitter, instagram, and LinkedIn.
Research Step 5: Results As of Nov 8, 2019 at 10am Central, our survey has 26 responses.
Results (continued)
Results (continued) Write in responses to the ‘Other’ option.
Results (continued) NOTE: All responses are available in the appendix at the end.
Results (continued) NOTE: Specific city location responses are not revealed here. • Nashville, TN, USA (8) • Franklin, TN, U.S. (1) • Other City, TN, U.S. (4) • Pennsylvania, U.S. (2) • Florida, U.S. (2) • UK (2) • Philippines (1) • Sweden (1) • Paraguay (1) • North Carolina, U.S. (1) • Spain (1) • California, U.S. (1) • Illinois, U.S. (1)
Research Step 6: Analysis & Insights Normally you’d want to determine a representative sample size for your user population (here is a good sample size calculator: https:// www.surveymonkey.com/mp/sample-size-calculator/ ) but being that our group is REALLY small, we were happy with 26 results. About 1/3 of the results were local, and 2/3 were not. Respondents report to using Facebook, Twitter, Instagram, LinkedIn and Slack most. Meetup, Snapchat, GroupMe and WhatsApp were reported as being less used. The write ins (Reddit, Email, Line, Eventbrite, Text) do not seem to indicate significant use. Not surprisingly, people said they use different things for different reasons and purposes, so we probably will want to use multiple channels depending on the content we want to publish, or the interactions we hope to encourage.
Analysis & Insights (continued) Deeper analysis on the “Why” each digital solution was a person’s favorite will take more time. High level results can sometimes be presented in a day or two (such as this report) So! Did we learn what we hoped to: “How should we organize, market, and track interest and attendance for our new UX meetup?” We have a better sense of the networks we should probably use and which ones aren’t used as much, so we can probably avoid those. BUT, being that our group is small, our next step SHOULD be to do a more targeted interview phase and talk to all our potential users, because we probably can. but since the results were across the board, we can either pick one and disappoint people OR do everything, OR do more research
Research Step 7: Next Steps Being that our group is small, our next step SHOULD be to do a more targeted interview phase and talk to all our potential users, because we probably can. This way we can use the optimal solution for our specific users. OR We can pick one network and move forward knowing that it might be a challenge to get the people NOT currently using it, to use the one we pick. OR We can try and use ALL the networks that people are using. This would probably be more work than 2 people can currently handle.
Takeaway for you? Research aims to find answers to questions. Often it does, sometimes it does not. Sometimes it raises new and different questions, leading to a need for more research. It is a quest for knowledge :) UX Research is a form of risk mitigation. You can guess, and maybe you will be right, but what is the risk IF you guess wrong? Research can help guide you and mitigate the risk that you WILL guess wrong. Research takes MANY forms and has MANY methods. Surveying during discovery phase is one such method in one such phase of a project. For some more info on UX research methods, and what to use and when, check out this Nielsen Normal Group article https:// www.nngroup.com/articles/which-ux-research-methods/
Thanks for learning! A UX Services, LLC research inquiry
Appendix A UX Services, LLC research inquiry
Results to open ended question 2
Results (continued)
Results (continued)
Results (continued)
Results (continued)
Results (continued)
Results (continued)

More Related Content

Social Research : UX case study

  • 1. Research on Digital Social Use A UX Services, LLC research inquiry In the context of a UX meetup
  • 2. Research Step 1: Why did we want answers? Courtney and Mike started a ‘meetup’: UX.Frkln We wondered how we should organize, market, and track interest and attendance? meetup.com? eventbrite? twitter? instagram? facebook? groupme? other? all of the above? none of the above?
  • 3. Research Step 2: What is the general population using? via Google: https://www.makeuseof.com/tag/top-social-media-apps-sites/ via Google: https://influencermarketinghub.com/50-social-media-sites-you-need-to-know/
  • 4. Research Step 3 (for us): Survey We wrote a short survey (using the Survey Monkey free version) to see if we could get enough responses to help us know what platform (if any) we should use (options were randomized for each person)
  • 6. Research Step 4: Distribution Now that we had a data collection method (the survey), we wondered how to distribute the link to the survey. Email? Twitter? Facebook? Slack? It seems like it would be biased to NOT do them all, since a person using a digital social channel, probably (we supposed) uses it more than others. But we figured we’d try it and see what we get, knowing that the data might be flawed. This is NOT recommended. When doing research for clients or your company you should use much more stringent and scientific methods of data collection. But2, since its a meetup and there are just 2 of us, we shrugged and proceeded :) We started off wanting to target people in or near our city (Franklin, TN), but being that we are considering using zoom to allow remote participation, we posted the link on slack, twitter, instagram, and LinkedIn.
  • 7. Research Step 5: Results As of Nov 8, 2019 at 10am Central, our survey has 26 responses.
  • 9. Results (continued) Write in responses to the ‘Other’ option.
  • 10. Results (continued) NOTE: All responses are available in the appendix at the end.
  • 11. Results (continued) NOTE: Specific city location responses are not revealed here. • Nashville, TN, USA (8) • Franklin, TN, U.S. (1) • Other City, TN, U.S. (4) • Pennsylvania, U.S. (2) • Florida, U.S. (2) • UK (2) • Philippines (1) • Sweden (1) • Paraguay (1) • North Carolina, U.S. (1) • Spain (1) • California, U.S. (1) • Illinois, U.S. (1)
  • 12. Research Step 6: Analysis & Insights Normally you’d want to determine a representative sample size for your user population (here is a good sample size calculator: https:// www.surveymonkey.com/mp/sample-size-calculator/ ) but being that our group is REALLY small, we were happy with 26 results. About 1/3 of the results were local, and 2/3 were not. Respondents report to using Facebook, Twitter, Instagram, LinkedIn and Slack most. Meetup, Snapchat, GroupMe and WhatsApp were reported as being less used. The write ins (Reddit, Email, Line, Eventbrite, Text) do not seem to indicate significant use. Not surprisingly, people said they use different things for different reasons and purposes, so we probably will want to use multiple channels depending on the content we want to publish, or the interactions we hope to encourage.
  • 13. Analysis & Insights (continued) Deeper analysis on the “Why” each digital solution was a person’s favorite will take more time. High level results can sometimes be presented in a day or two (such as this report) So! Did we learn what we hoped to: “How should we organize, market, and track interest and attendance for our new UX meetup?” We have a better sense of the networks we should probably use and which ones aren’t used as much, so we can probably avoid those. BUT, being that our group is small, our next step SHOULD be to do a more targeted interview phase and talk to all our potential users, because we probably can. but since the results were across the board, we can either pick one and disappoint people OR do everything, OR do more research
  • 14. Research Step 7: Next Steps Being that our group is small, our next step SHOULD be to do a more targeted interview phase and talk to all our potential users, because we probably can. This way we can use the optimal solution for our specific users. OR We can pick one network and move forward knowing that it might be a challenge to get the people NOT currently using it, to use the one we pick. OR We can try and use ALL the networks that people are using. This would probably be more work than 2 people can currently handle.
  • 15. Takeaway for you? Research aims to find answers to questions. Often it does, sometimes it does not. Sometimes it raises new and different questions, leading to a need for more research. It is a quest for knowledge :) UX Research is a form of risk mitigation. You can guess, and maybe you will be right, but what is the risk IF you guess wrong? Research can help guide you and mitigate the risk that you WILL guess wrong. Research takes MANY forms and has MANY methods. Surveying during discovery phase is one such method in one such phase of a project. For some more info on UX research methods, and what to use and when, check out this Nielsen Normal Group article https:// www.nngroup.com/articles/which-ux-research-methods/
  • 16. Thanks for learning! A UX Services, LLC research inquiry
  • 17. Appendix A UX Services, LLC research inquiry
  • 18. Results to open ended question 2