Given at the ACRL/NY Symposium Nov. 30, 2007. The links are here: http://oedb.org/blogs/ilibrarian/2007/acrl-ny-social-software-in-academic-libraries
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Social Software in Academic Libraries
1. Social Software in Academic Libraries Ellyssa Kroski ACRL/NY Symposium November 30, 2007
2. What is Social Software? New Web 2.0 tools which are: Social Participatory Collaborative Easy to Use Community Environments
3. What is Social Software? Social Software Tools enable people to: Create Contribute Connect Converse Vote Share
4. Why Social Software? Exploding Growth MySpace has over 200 million users Facebook has over 53 million users half of which sign in daily Over 75 million blogs Wikipedia has over 5 million articles written in over 200 languages People view over 100 million videos daily on YouTube Flicrk has over 2 billion photos
5. Why Social Software? Mainstream Adoption 85% of college students have a Facebook account Americans spend an average of 14 hours per week on the Web 85% of young broadband users have watched online video 51% of American teens have uploaded photos to the Web 55% of American teens have a social networking profile Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old
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7. The Social Tools of Web 2.0 Social Networking Subject Guides Answers Second Life Micro blogging IM Blogs Social Bookmarking Media Sharing Wikis Social Software
8. Wikis Easy Web publishing No HTML required Collaborative online spaces Great tools for: Team projects Knowledge bases Remote collaboration FAQs Course instruction Encyclopedias Intranets
11. “ The wiki allows us to keep staff content centrally located, consistently organized, and — most importantly — easily editable by anyone willing to learn a few basics.” Erin George Associate to the University Librarian University of Minnesota Libraries
14. “ It has enabled all the librarians at USCA to share the responsibility of updating pages. I really believe that it has created a sense of ownership and a commitment to the website among those who contribute.” Jane H. Tuten Library Director USC Aiken Library
16. “ The Biz Wiki allows me to create and manage dynamic content at anytime and anywhere, allowing me to address popular questions quickly, while promoting the use of business resources.” Chad F. Boeninger Reference & Instruction Technology Coordinator Ohio University Libraries
20. Social Bookmarking Tools An online space to save “favorites” or bookmarks Discovery tools Categorization by tags Portable & searchable Great tools for: Resource collections Subject guides Reading lists
25. “ Using a del.icio.us account along with FeedDigest has made it much easier for our librarians to automatically keep a web site up to date.” Nicole Hennig Web Manager MIT Libraries
31. “ It is a catch-all space for stuff I find interesting and want to share in a no-hassle way. Much better than emailing everyone every time I find something nifty.” Lisa Sepa Technical Services Librarian Maui Community College Library
36. Media Sharing Organize and share photo & video collections online Easy Upload Great tools for: Training Marketing & Promotion Teaching Digital collections management Online exhibits Tours
41. “ YouTube has really helped us market ourselves to the campus community. Some people say, "YouTube, really?" but the undergrads get it.” Nick Baker Reference and Web Services Librarian Williams College Libraries
47. Social Networks Online social hubs “ Third Places” Environments to find like-minded people Great tools for: Portals Networking Marketing Outreach Branding
50. “ MySpace has been an a great avenue for connecting with other libraries around the country and world and for sharing marketing ideas.” Meg Burger Learning Commons Coordinator University Library University of Illinois at Urbana-Champaign
58. Blogs Online journals or websites Articles posted in chronological order No HTML necessary Great tools for: Breaking news Staff communication Subject resources Course materials Media reviews Publishing
61. “ The KSL News Blog generates comments with surprising swiftness–from our campus, and beyond, we are reaching people in different ways.” Karen Oye, M.L.S. Head of Customer Services Kelvin Smith Library Case Western Reserve University
66. "My blog and my Facebook profile allow me to communicate in new ways with our students and faculty and in ways that they themselves communicate" Jeff Trzeciak University Librarian McMaster University
67. IM Real-time online text chat No technical skills required Great tools for: Virtual reference Staff communication Remote meetings Collaboration
71. “ In providing services via Skype we're continuing to expand the range of access options available to our users, many of whom already rely on the web calling client for much of their communication.” Char Booth Reference & Instruction Librarian Ohio University Libraries
73. "Since expanding the AskAULibrary service from AIM to all major IM providers through Meebo, our statistics have doubled." Melissa Becher Coordinator of AskAULibrary American University Library
74. Microblogging Online text communication tool Short messages of up to 140 characters Great tools for: Event announcements News updates Making Web resource recommendations Promotion
79. Second Life Virtual World 3-D MMORPG Created by inhabitants Great tool for: Remote education Training Virtual events Conferencing Marketing & Promotion
84. “ We noticed that students find the most pleasure – and thus motivation to learn - by being challenged with constructionist activities in Second Life. They have a blast building our campus and running events on it.” Jeremy Kemp Assistant Director for Second Life Campus San Jose State University SLIS
95. "The best thing about LibGuides @ BC may be how liberating it's been for librarians, carrying many into the world of Library 2.0 not kicking and screaming but excited and energized by the opportunity at last to shape and manage their online presence and interaction with students." Ken Liss Librarian Boston College University Libraries
97. Social Software in Academic Libraries Enhance library services Outreach Marketing & Promotion Training Instruction Asset management Staying Current Communication Collaboration Networking Community Building “ Going where the users are”
98. Social Software DIY Tips Jump right in Start to learn what's possible with these tools Learning for personal use will lead to ideas for professional applications. Set up some social software accounts, most of them are free!
99. Additional Resources Library Emerging Tech Labs Massachusetts Institute of Technology (MIT) — MIT Libraries’ Betas University of Michigan — MLibrary Labs University of Minnesota — Digital Library Development Lab University of Pennsylvania — PennLabs University of Virginia — Library Lab Vanderbilt University — Test Pilot
By now, I’m sure that most of you have heard or read something about social software, whether that’s hype or analysis, or predictions. Today I’m going to talk to you about what’s really going on with these tools – How libraries are using them How library patrons are using them And how when you leave here today, how you can be using them too. By the way, this whole slideshow, along with my notes is available online if you'd like to check it out.