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Social Software  in  Academic Libraries Ellyssa Kroski ACRL/NY Symposium November 30, 2007
What is Social Software? New Web 2.0 tools which are: Social Participatory Collaborative Easy to Use Community Environments
What is Social Software? Social Software Tools enable people to: Create Contribute Connect Converse Vote Share
Why Social Software? Exploding Growth MySpace has over 200 million users Facebook has over 53 million users half of which sign in daily Over 75 million blogs Wikipedia has over 5 million articles written in over 200 languages People view over 100 million videos daily on YouTube Flicrk has over 2 billion photos
Why Social Software? Mainstream Adoption 85% of college students have a Facebook account Americans spend an average of 14 hours per week on the Web 85% of young broadband users have watched online video 51% of American teens have uploaded photos to the Web 55% of American teens have a social networking profile Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old
 
The Social Tools of Web 2.0 Social  Networking Subject Guides Answers Second   Life Micro blogging IM Blogs Social   Bookmarking Media  Sharing Wikis Social  Software
Wikis Easy Web publishing No HTML required Collaborative online spaces Great tools for: Team projects Knowledge bases Remote collaboration FAQs Course instruction Encyclopedias Intranets
How are Academic Libraries Using  Wikis?
Wikis as Intranets
“ The wiki allows us to keep staff content centrally located, consistently organized, and — most importantly — easily editable by anyone willing to learn a few basics.” Erin George Associate to the University Librarian University of Minnesota Libraries
Wikis as Training Tools
Wikis as Library Web Sites
“ It has enabled all the librarians at USCA to share the responsibility of updating pages.  I really believe that it has created a sense of ownership and a commitment to the website among those who contribute.” Jane H. Tuten Library Director USC Aiken Library
Wikis as Subject Guides
“ The Biz Wiki allows me to create and manage dynamic content at anytime and anywhere, allowing me to address popular questions quickly, while promoting the use of business resources.” Chad F. Boeninger Reference & Instruction  Technology Coordinator Ohio University Libraries
Wikis as Resource Reviews Collections
Wikis for Event Planning
Wikis for Best Practices
Social Bookmarking Tools An online space to save “favorites” or bookmarks Discovery tools Categorization by tags Portable & searchable Great tools for: Resource collections Subject guides Reading lists
How are Academic Libraries  Using    Social Bookmarking?
Social Bookmarks in Subject Guides
Social Bookmarks in Subject Guides
Social Bookmarks in Subject Guides
“ Using a del.icio.us account along with FeedDigest has made it much easier for our librarians to automatically keep a web site up to date.” Nicole Hennig Web Manager MIT Libraries
Social Bookmarking Communities
Social Bookmarking Communities
Social Bookmarking for Class Reading Lists
Social Bookmarking for Class Reading Lists
Social Bookmarking for Staff Resources
“ It is a catch-all space for stuff I find interesting and want to share in a no-hassle way. Much better than emailing everyone every time I find something nifty.” Lisa Sepa Technical Services Librarian Maui Community College Library
Social Bookmarks as Recommended Resources
Social Bookmarking for Keeping Current
Social Bookmarking for Event Tracking
Social Bookmarking for Event Tracking
Media Sharing Organize and share photo & video collections online Easy Upload Great tools for: Training Marketing & Promotion Teaching Digital collections management  Online exhibits Tours
How are Academic Libraries  Using    Media Sharing?
Media Sharing for Historical Collections
Media Sharing for Spotlighting Library Staff
Media Sharing for Library Tours
“ YouTube has really helped us market ourselves to the campus community.  Some people say, "YouTube, really?" but the undergrads get it.” Nick Baker Reference and  Web Services Librarian Williams College Libraries
Media Sharing for Research Recommendations
Media Sharing for Instruction
Media Sharing for Instruction
Media Sharing for Promotion
Media Sharing for Promotion
Social Networks Online social hubs “ Third Places” Environments to find like-minded people Great tools for: Portals Networking Marketing Outreach Branding
How are Academic Libraries  Using    Social Networking?
Social Networks as Library Portals
“ MySpace has been an a great avenue for connecting with other libraries around the country and world and for sharing marketing ideas.” Meg Burger Learning Commons Coordinator University Library University of Illinois at  Urbana-Champaign
Social Networks for Promotion
Social Networks as Extensions of the Library Website
Social Networks for Outreach
Social Networks for Catalog Search
Social Networks for Database Search
Social Networks for Professional Networking
Social Networks for Keeping Up
Blogs Online journals or websites Articles posted in chronological order No HTML necessary Great tools for: Breaking news Staff communication Subject resources Course materials Media reviews Publishing
How are Academic Libraries  Using    Blogs?
Blogs as Library News Vehicles
“ The KSL News Blog generates comments with surprising swiftness–from our campus, and beyond, we are reaching people in different ways.” Karen Oye, M.L.S. Head of Customer Services Kelvin Smith Library  Case Western Reserve University
Blogs as Subject Resources
Blogs to Support Library Instruction
Blogs for Staff Communication
Blogs for Accessibility
"My blog and my Facebook profile allow me to communicate in new ways with our students and faculty and in ways that they themselves communicate" Jeff Trzeciak University Librarian McMaster University
IM Real-time online text chat No technical skills required Great tools for: Virtual reference Staff communication Remote meetings Collaboration
How are Academic Libraries  Using    IM?
IM for Virtual Reference
IM + Voice for Virtual Reference
“ In providing services via Skype we're continuing to expand the range of access options available to our users, many of whom already rely on the web calling client for much of their communication.” Char Booth Reference & Instruction Librarian Ohio University Libraries
IM + Text for Virtual Reference
"Since expanding the AskAULibrary service from AIM to all major IM providers through Meebo, our statistics have doubled." Melissa Becher  Coordinator of AskAULibrary American University Library
Microblogging Online text communication tool Short messages of up to 140 characters Great tools for: Event announcements News updates Making Web resource recommendations Promotion
How are Academic Libraries  Using    Microblogging?
Microblogging and Promotion
Microblogging and Promotion
Microblogging as a Library Portal
Second Life Virtual World 3-D MMORPG Created by inhabitants Great tool for: Remote education Training Virtual events Conferencing Marketing & Promotion
How are Academic Libraries  Using    Second Life?
Second Life for Subject Guides
Second Life for Virtual Reference
Second Life for Education
“ We noticed that students find the most pleasure – and thus motivation to learn - by being challenged with constructionist activities in Second Life.  They have a blast building our campus and running events on it.” Jeremy Kemp Assistant Director for  Second Life Campus San Jose State University SLIS
Second Life for Database Searching
Second Life for Exhibits
Second Life for Conferences
Answers Communities Social Q&A Wisdom of Crowds Great tools for: Virtual Reference Outreach Promotion
How are Academic Libraries  Using    Answers Communities?
Answers as Promotion
Subject Guides Tools Social Tools to create interactive subject guides Multimedia & Multiformat Great tools for: Subject guides Pathfinders How-to guides
How are Academic Libraries  Using    Subject Guides?
Subject Guides as Research Guides
Subject Guides as Research Guides
"The best thing about LibGuides @ BC may be how liberating it's been for librarians, carrying many into the world of Library 2.0 not kicking and screaming but excited and energized by the opportunity at last to shape and manage their online presence and interaction with students." Ken Liss Librarian Boston College University Libraries
Subject Guides as Reading Lists
Social Software in Academic Libraries Enhance library services Outreach Marketing & Promotion Training Instruction Asset management Staying Current Communication Collaboration Networking  Community Building “ Going where the users are”
Social Software DIY Tips Jump right in Start to learn what's possible with these tools Learning for personal use will lead to ideas for professional applications. Set up some social software accounts, most of them are free!
Additional Resources Library Emerging Tech Labs Massachusetts Institute of Technology (MIT) —  MIT Libraries’ Betas University of Michigan —  MLibrary  Labs University of Minnesota —  Digital Library Development Lab University of Pennsylvania —  PennLabs University of Virginia —  Library Lab Vanderbilt University —  Test Pilot
Ellyssa Kroski [email_address] Blogs: InfoTangle http://infotangle.blogsome.com iLibrarian http:// oedb.org/blogs/ilibrarian

More Related Content

Social Software in Academic Libraries

  • 1. Social Software in Academic Libraries Ellyssa Kroski ACRL/NY Symposium November 30, 2007
  • 2. What is Social Software? New Web 2.0 tools which are: Social Participatory Collaborative Easy to Use Community Environments
  • 3. What is Social Software? Social Software Tools enable people to: Create Contribute Connect Converse Vote Share
  • 4. Why Social Software? Exploding Growth MySpace has over 200 million users Facebook has over 53 million users half of which sign in daily Over 75 million blogs Wikipedia has over 5 million articles written in over 200 languages People view over 100 million videos daily on YouTube Flicrk has over 2 billion photos
  • 5. Why Social Software? Mainstream Adoption 85% of college students have a Facebook account Americans spend an average of 14 hours per week on the Web 85% of young broadband users have watched online video 51% of American teens have uploaded photos to the Web 55% of American teens have a social networking profile Over half of all visitors to MySpace and over 40% to Facebook are over 35 years old
  • 6.  
  • 7. The Social Tools of Web 2.0 Social Networking Subject Guides Answers Second Life Micro blogging IM Blogs Social Bookmarking Media Sharing Wikis Social Software
  • 8. Wikis Easy Web publishing No HTML required Collaborative online spaces Great tools for: Team projects Knowledge bases Remote collaboration FAQs Course instruction Encyclopedias Intranets
  • 9. How are Academic Libraries Using Wikis?
  • 11. “ The wiki allows us to keep staff content centrally located, consistently organized, and — most importantly — easily editable by anyone willing to learn a few basics.” Erin George Associate to the University Librarian University of Minnesota Libraries
  • 13. Wikis as Library Web Sites
  • 14. “ It has enabled all the librarians at USCA to share the responsibility of updating pages. I really believe that it has created a sense of ownership and a commitment to the website among those who contribute.” Jane H. Tuten Library Director USC Aiken Library
  • 16. “ The Biz Wiki allows me to create and manage dynamic content at anytime and anywhere, allowing me to address popular questions quickly, while promoting the use of business resources.” Chad F. Boeninger Reference & Instruction Technology Coordinator Ohio University Libraries
  • 17. Wikis as Resource Reviews Collections
  • 18. Wikis for Event Planning
  • 19. Wikis for Best Practices
  • 20. Social Bookmarking Tools An online space to save “favorites” or bookmarks Discovery tools Categorization by tags Portable & searchable Great tools for: Resource collections Subject guides Reading lists
  • 21. How are Academic Libraries Using Social Bookmarking?
  • 22. Social Bookmarks in Subject Guides
  • 23. Social Bookmarks in Subject Guides
  • 24. Social Bookmarks in Subject Guides
  • 25. “ Using a del.icio.us account along with FeedDigest has made it much easier for our librarians to automatically keep a web site up to date.” Nicole Hennig Web Manager MIT Libraries
  • 28. Social Bookmarking for Class Reading Lists
  • 29. Social Bookmarking for Class Reading Lists
  • 30. Social Bookmarking for Staff Resources
  • 31. “ It is a catch-all space for stuff I find interesting and want to share in a no-hassle way. Much better than emailing everyone every time I find something nifty.” Lisa Sepa Technical Services Librarian Maui Community College Library
  • 32. Social Bookmarks as Recommended Resources
  • 33. Social Bookmarking for Keeping Current
  • 34. Social Bookmarking for Event Tracking
  • 35. Social Bookmarking for Event Tracking
  • 36. Media Sharing Organize and share photo & video collections online Easy Upload Great tools for: Training Marketing & Promotion Teaching Digital collections management Online exhibits Tours
  • 37. How are Academic Libraries Using Media Sharing?
  • 38. Media Sharing for Historical Collections
  • 39. Media Sharing for Spotlighting Library Staff
  • 40. Media Sharing for Library Tours
  • 41. “ YouTube has really helped us market ourselves to the campus community. Some people say, "YouTube, really?" but the undergrads get it.” Nick Baker Reference and Web Services Librarian Williams College Libraries
  • 42. Media Sharing for Research Recommendations
  • 43. Media Sharing for Instruction
  • 44. Media Sharing for Instruction
  • 45. Media Sharing for Promotion
  • 46. Media Sharing for Promotion
  • 47. Social Networks Online social hubs “ Third Places” Environments to find like-minded people Great tools for: Portals Networking Marketing Outreach Branding
  • 48. How are Academic Libraries Using Social Networking?
  • 49. Social Networks as Library Portals
  • 50. “ MySpace has been an a great avenue for connecting with other libraries around the country and world and for sharing marketing ideas.” Meg Burger Learning Commons Coordinator University Library University of Illinois at Urbana-Champaign
  • 51. Social Networks for Promotion
  • 52. Social Networks as Extensions of the Library Website
  • 54. Social Networks for Catalog Search
  • 55. Social Networks for Database Search
  • 56. Social Networks for Professional Networking
  • 57. Social Networks for Keeping Up
  • 58. Blogs Online journals or websites Articles posted in chronological order No HTML necessary Great tools for: Breaking news Staff communication Subject resources Course materials Media reviews Publishing
  • 59. How are Academic Libraries Using Blogs?
  • 60. Blogs as Library News Vehicles
  • 61. “ The KSL News Blog generates comments with surprising swiftness–from our campus, and beyond, we are reaching people in different ways.” Karen Oye, M.L.S. Head of Customer Services Kelvin Smith Library Case Western Reserve University
  • 62. Blogs as Subject Resources
  • 63. Blogs to Support Library Instruction
  • 64. Blogs for Staff Communication
  • 66. "My blog and my Facebook profile allow me to communicate in new ways with our students and faculty and in ways that they themselves communicate" Jeff Trzeciak University Librarian McMaster University
  • 67. IM Real-time online text chat No technical skills required Great tools for: Virtual reference Staff communication Remote meetings Collaboration
  • 68. How are Academic Libraries Using IM?
  • 69. IM for Virtual Reference
  • 70. IM + Voice for Virtual Reference
  • 71. “ In providing services via Skype we're continuing to expand the range of access options available to our users, many of whom already rely on the web calling client for much of their communication.” Char Booth Reference & Instruction Librarian Ohio University Libraries
  • 72. IM + Text for Virtual Reference
  • 73. "Since expanding the AskAULibrary service from AIM to all major IM providers through Meebo, our statistics have doubled." Melissa Becher Coordinator of AskAULibrary American University Library
  • 74. Microblogging Online text communication tool Short messages of up to 140 characters Great tools for: Event announcements News updates Making Web resource recommendations Promotion
  • 75. How are Academic Libraries Using Microblogging?
  • 78. Microblogging as a Library Portal
  • 79. Second Life Virtual World 3-D MMORPG Created by inhabitants Great tool for: Remote education Training Virtual events Conferencing Marketing & Promotion
  • 80. How are Academic Libraries Using Second Life?
  • 81. Second Life for Subject Guides
  • 82. Second Life for Virtual Reference
  • 83. Second Life for Education
  • 84. “ We noticed that students find the most pleasure – and thus motivation to learn - by being challenged with constructionist activities in Second Life. They have a blast building our campus and running events on it.” Jeremy Kemp Assistant Director for Second Life Campus San Jose State University SLIS
  • 85. Second Life for Database Searching
  • 86. Second Life for Exhibits
  • 87. Second Life for Conferences
  • 88. Answers Communities Social Q&A Wisdom of Crowds Great tools for: Virtual Reference Outreach Promotion
  • 89. How are Academic Libraries Using Answers Communities?
  • 91. Subject Guides Tools Social Tools to create interactive subject guides Multimedia & Multiformat Great tools for: Subject guides Pathfinders How-to guides
  • 92. How are Academic Libraries Using Subject Guides?
  • 93. Subject Guides as Research Guides
  • 94. Subject Guides as Research Guides
  • 95. "The best thing about LibGuides @ BC may be how liberating it's been for librarians, carrying many into the world of Library 2.0 not kicking and screaming but excited and energized by the opportunity at last to shape and manage their online presence and interaction with students." Ken Liss Librarian Boston College University Libraries
  • 96. Subject Guides as Reading Lists
  • 97. Social Software in Academic Libraries Enhance library services Outreach Marketing & Promotion Training Instruction Asset management Staying Current Communication Collaboration Networking Community Building “ Going where the users are”
  • 98. Social Software DIY Tips Jump right in Start to learn what's possible with these tools Learning for personal use will lead to ideas for professional applications. Set up some social software accounts, most of them are free!
  • 99. Additional Resources Library Emerging Tech Labs Massachusetts Institute of Technology (MIT) — MIT Libraries’ Betas University of Michigan — MLibrary Labs University of Minnesota — Digital Library Development Lab University of Pennsylvania — PennLabs University of Virginia — Library Lab Vanderbilt University — Test Pilot
  • 100. Ellyssa Kroski [email_address] Blogs: InfoTangle http://infotangle.blogsome.com iLibrarian http:// oedb.org/blogs/ilibrarian

Editor's Notes

  1. By now, I’m sure that most of you have heard or read something about social software, whether that’s hype or analysis, or predictions. Today I’m going to talk to you about what’s really going on with these tools – How libraries are using them How library patrons are using them And how when you leave here today, how you can be using them too. By the way, this whole slideshow, along with my notes is available online if you'd like to check it out.