The document discusses social media and how to explain it to others. It introduces several metaphors for social media, such as "Be Social - The Digital Way" and "Say it - Blog it". It also lists several early social media platforms such as Bambuser, Jaiku, Twitter, Skype and instant messaging. The overall message is that social media allows one to produce and communicate with others, simplify everyday life regardless of one's location, and have access to a network at all times.