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Lisa Marie Wark, MBA & Assoc.,
Lisa Marie Wark, MBA & Assoc.,

The document provides tips and best practices for using YouTube videos to tell a business story and market a company. It discusses why YouTube is an important part of marketing strategy, how to optimize a YouTube channel and videos, and gives 10 tips for success on YouTube including creating a branded channel, engaging with others, using analytics tools, and promoting videos on social media. Examples are given of good and bad medical practice videos as well as what makes a viral video successful.

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YouTube: How to Tell Your Story YouTube: How to Tell Your Story
Founder/Owner: Lisa Marie Wark & Assoc. President: BuyYourApp.com Founder/President Revage Medical Spa, LLC Medspas.com Principle: Glow Spa, LLC SVP Marketing: Century Wellness Clinic  SVP Marketing: Cancer Screening & Treatment Center of Nevada Affiliated Associations Founding Member: Medical Spa Association Member: International Spa Association Public Member: Nevada State Board of Dental Examiners
YouTube Telling Your StoryYouTube: How to Tell Your Story The Stats
Why use it? For the visual learners Search Engine Optimization   YouTube Telling Your Story YouTube: How to Tell Your Story
Why YouTube?hy video marketing? Google owns youtube! •vital element of any successful marketing strategy •very important in search-engine-optimization (SEO) •increases conversion rates •provides variety of content: some people prefer to read, some prefer to watch •remain an authority in the field •makes your marketing personal •connect to patients and potential patients •adds dynamic elements to your website
How to use it? Post at least quarterly; share other Youtube content monthly. Invest in a video camera, hire a video production company, or use "photo- based" video software. How-to tutorials, video tours of your office, event wrap ups. Post videos as "replies" to already existing and related content. Integrate into your blog with embed feature. YouTube Telling Your Story.
YouTube Top Ten Tips YouTube Top Ten Tips
YouTube Tips #1 Create and Customize Your Channel  Setup and Brand your YouTube channel Customize the color to match the look and feel of your business
YouTube Tip #2 Optimize Your Videos for Local Search Add keywords to the description box Make sure the title of your video contains a keyword Place your local phone number in the title of your video
optimize your youtube channel How to get people to watch your videos: •title and title tags •description •keywords •call to action •include video tags before making it live, i.e. keywords relevant to your topic
YouTube Tip #3 Avoid Annotations Overuse Annotations allow you to add comments to your video footage Don’t over do it as it can ruin concentration and turn some viewers off
YouTube Tip #4 Do Not Neglect Your Channel Do not let your channel go unattended for an extended amount of time Create new videos on a consistent basis to draw more and more local consumers to your channel
YouTube Tip #5 Get Rid of Offensive Comments Delete any comments below your video that are offensive Viewers could be hold it against your business even though the they’re not your fault
YouTube Tip #6 Engage With Others Don’t just post videos on YouTube … View and comment on other videos related to your industry Also respond to comments made on your videos
YouTube Tip #7 Organize Your Content Separate your videos by categories to make them more user-friendly Place older content in one lump Give folders creative names to grab viewers’ attention
YouTube Tip #8 Pay Attention to Tags Videos are categorized based on “tags” so add the proper tags to your videos Tags draw targeted viewers to your videos Do some research to see what keywords would be best as tags
YouTube Tip #9 Promote Your Videos Promote your videos to send as much traffic as possible Use social media and blogs to get more eyes on your videos
YouTube Tip #10 Use Analytics Tools Monitor the progress of your views This will help you improve your approach and get more viewers
VIDEO CASE STUDIESCASE STUDIES
Good vs bad videos •subject is in focus •full frame •high definition •bottom 3rd •consistent branding •aesthetically pleasing •not looking in camera •low quality •not full frame (black bars) •bottom third is out of date •too much clutter •looking straight at camera •natural lighting •audio device is in shot
video branding Consistency is the key to branding in videos.
Dr. Reath Truth-O-Meter
Dr. Reath’s Videos  PROS  Cross Markets on Social Platforms  Short to the Point  Series of Videos  Consistency  Creating a Brand  Call to Action  CONS  Lighting Problems  Audio Problems  Not Scripted  Not shot High-Definition
Video Problems
Where could we improve? Lighting Problems Audio Problems Not shot in High-Definition Not Engaging Not scripted No B-Roll No Concept – Show NOT Tell
Viral Video
Why is it Good? • Garnished 6 Million Hits in 2 Days • Why is this a Viral Success? • What is the Emotional Pull? • What are the Producers trying to elicit?
Successful Video Marketing  Creative Content – Content is King  Concept – Story Telling – Sequence of Story Telling  Time of the video is 2:20  Proves to speak about the unspeakable  Defined Target Market: Purchasing Profile: Conversation Starter, Targeted to mothers and female teens  Call to action was missing: But we don’t know the different platforms as to where this was intended to be shown.
BEST PRACTICES Incorporating videos into your marketing campaign: • upload videos to youtube • promote your video on social media • every video should be optimized • embed video throughout your website • think about series of videos • check viewed stats and youtube analytics to learn what your customers like • create playlists of similar videos

More Related Content

Socialmediavideo

  • 1. YouTube: How to Tell Your Story YouTube: How to Tell Your Story
  • 2. Founder/Owner: Lisa Marie Wark & Assoc. President: BuyYourApp.com Founder/President Revage Medical Spa, LLC Medspas.com Principle: Glow Spa, LLC SVP Marketing: Century Wellness Clinic  SVP Marketing: Cancer Screening & Treatment Center of Nevada Affiliated Associations Founding Member: Medical Spa Association Member: International Spa Association Public Member: Nevada State Board of Dental Examiners
  • 3. YouTube Telling Your StoryYouTube: How to Tell Your Story The Stats
  • 4. Why use it? For the visual learners Search Engine Optimization   YouTube Telling Your Story YouTube: How to Tell Your Story
  • 5. Why YouTube?hy video marketing? Google owns youtube! •vital element of any successful marketing strategy •very important in search-engine-optimization (SEO) •increases conversion rates •provides variety of content: some people prefer to read, some prefer to watch •remain an authority in the field •makes your marketing personal •connect to patients and potential patients •adds dynamic elements to your website
  • 6. How to use it? Post at least quarterly; share other Youtube content monthly. Invest in a video camera, hire a video production company, or use "photo- based" video software. How-to tutorials, video tours of your office, event wrap ups. Post videos as "replies" to already existing and related content. Integrate into your blog with embed feature. YouTube Telling Your Story.
  • 7. YouTube Top Ten Tips YouTube Top Ten Tips
  • 8. YouTube Tips #1 Create and Customize Your Channel  Setup and Brand your YouTube channel Customize the color to match the look and feel of your business
  • 9. YouTube Tip #2 Optimize Your Videos for Local Search Add keywords to the description box Make sure the title of your video contains a keyword Place your local phone number in the title of your video
  • 10. optimize your youtube channel How to get people to watch your videos: •title and title tags •description •keywords •call to action •include video tags before making it live, i.e. keywords relevant to your topic
  • 11. YouTube Tip #3 Avoid Annotations Overuse Annotations allow you to add comments to your video footage Don’t over do it as it can ruin concentration and turn some viewers off
  • 12. YouTube Tip #4 Do Not Neglect Your Channel Do not let your channel go unattended for an extended amount of time Create new videos on a consistent basis to draw more and more local consumers to your channel
  • 13. YouTube Tip #5 Get Rid of Offensive Comments Delete any comments below your video that are offensive Viewers could be hold it against your business even though the they’re not your fault
  • 14. YouTube Tip #6 Engage With Others Don’t just post videos on YouTube … View and comment on other videos related to your industry Also respond to comments made on your videos
  • 15. YouTube Tip #7 Organize Your Content Separate your videos by categories to make them more user-friendly Place older content in one lump Give folders creative names to grab viewers’ attention
  • 16. YouTube Tip #8 Pay Attention to Tags Videos are categorized based on “tags” so add the proper tags to your videos Tags draw targeted viewers to your videos Do some research to see what keywords would be best as tags
  • 17. YouTube Tip #9 Promote Your Videos Promote your videos to send as much traffic as possible Use social media and blogs to get more eyes on your videos
  • 18. YouTube Tip #10 Use Analytics Tools Monitor the progress of your views This will help you improve your approach and get more viewers
  • 20. Good vs bad videos •subject is in focus •full frame •high definition •bottom 3rd •consistent branding •aesthetically pleasing •not looking in camera •low quality •not full frame (black bars) •bottom third is out of date •too much clutter •looking straight at camera •natural lighting •audio device is in shot
  • 21. video branding Consistency is the key to branding in videos.
  • 23. Dr. Reath’s Videos  PROS  Cross Markets on Social Platforms  Short to the Point  Series of Videos  Consistency  Creating a Brand  Call to Action  CONS  Lighting Problems  Audio Problems  Not Scripted  Not shot High-Definition
  • 25. Where could we improve? Lighting Problems Audio Problems Not shot in High-Definition Not Engaging Not scripted No B-Roll No Concept – Show NOT Tell
  • 27. Why is it Good? • Garnished 6 Million Hits in 2 Days • Why is this a Viral Success? • What is the Emotional Pull? • What are the Producers trying to elicit?
  • 28. Successful Video Marketing  Creative Content – Content is King  Concept – Story Telling – Sequence of Story Telling  Time of the video is 2:20  Proves to speak about the unspeakable  Defined Target Market: Purchasing Profile: Conversation Starter, Targeted to mothers and female teens  Call to action was missing: But we don’t know the different platforms as to where this was intended to be shown.
  • 29. BEST PRACTICES Incorporating videos into your marketing campaign: • upload videos to youtube • promote your video on social media • every video should be optimized • embed video throughout your website • think about series of videos • check viewed stats and youtube analytics to learn what your customers like • create playlists of similar videos