Soundrop at app academy des 2012
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App Academy Oslo is a startup founded by Inge Andre Sandvik that began as a mobile social jukebox app but evolved into a real-time music platform called Soundrop. Soundrop allows users to discover and share music experiences together across devices. It solves problems for music streaming services and labels by increasing engagement and traffic. The company has grown significantly, raising $3 million from Spotify investors and reaching over 300 million streams. Soundrop offers analytics and promotional tools to help artists and labels connect with fans and accelerate traffic to Spotify. The company's mission is to help people find and enjoy engaging music moments through social collaboration.
Soundrop at app academy des 2012
- 1. App Academy, Oslo Inge Andre Sandvik Co-Founder & CEO @ingesandvik
- 2. How did we start? Mobile social jukebox that was local...
- 3. How did we start? It was a technology driven hack with limited product uniqueness. On top of that… The business model was not scalable
- 4. How did we start? The good news…. The right people got together.
- 5. How did we start? How to take our product visions to a new level and make it scalable in a internet distribution model?
- 6. How did we start? Enter into a highly competitive market with no financial backing, yea right!!
- 7. Strategy Solve problems that existing players in the market need to solve.
- 8. Strategy We needed content and a way to get distribution for free….
- 9. Strategy
- 10. We solve the two biggest problems in streaming music How to discover How to increase music in a simple engagement and and scalable way? thus revenues for artists and labels?
- 11. Fundamentally new business model! Its all about keeping the music consumers engaged every day!
- 12. Our mission We want to help people to better find and enjoy engaging music moments. Soundrop will offer the best way to discover music through the power of social collaboration. We want to let people find, experience and interact with music on any device regardless of where they are.
- 14. 300 million streams 60000 50000 40000 30000 20000 10000 0
- 15. Real-time Web Platform Users End-Users Customers Soundrop in Soundrop Mobile Soundrop in the Promote, Analytics, CR Clients web/embedded M. Spotify (iOS, Android, Mobile Web) Dev.tools JavaScript SDK Mobile SDK JavaScript SDK WEBSOCKET API REST API WWW Back-end Soundrop Platform Apps Chat Playlist Membership Events Artist chat New New New Analytics/CRM Recommendation engine Data User data
- 16. Milestones $3 million Soundrop investment 300 million Soundrop Soundrop web Debut as one of led by Spotify tracks 2.0 Developer player Spotify’s most investor, Nort streamed launches program goes in popular apps hzone launches. beta Nov. June August October November Desember 2011 2012 2012 2012 2012 2012 Best startup
- 17. Soundrop Real time Multi Screen experience CONFIDENTIAL
- 18. Soundrop everywhere CONFIDENTIAL
- 19. Soundrop everywhere CONFIDENTIAL
- 20. Soundrop everywhere CONFIDENTIAL
- 21. Soundrop analytics • Unparalleled insight into Soundrop’s deep user data • Available to room owners CONFIDENTIAL
- 22. Working with us
- 23. Our value propositon to the labels • We will offer the best way to accelerate Spotify traffic • We will help you connect with fans and create unique music moments • Our tools will provide exceptional analytics and powerful insights • Our platform will help you reach the fans you want • We deliver exceptional service
- 24. Help artists and labels to accelerate traffic in Spotify!
- 25. Accelerate Spotify traffic • Artist rooms / Events • Label rooms • Thematic rooms
- 26. Artist rooms / Events
- 27. Artist event: House party with Ingrosso and Alesso 17,000 unique users in one day 2.5 million+ songs streamed 50,000+ unique users
- 29. Whats next? • Live events • Virtual rooms meet physical rooms. • Music becomes a strategic tool for brand owners to engage their customers with. CONFIDENTIAL
- 30. Thanks Inge Andre Sandvik Co-Founder & CEO @ingesandvik
Editor's Notes
- The music industry is going from a business model where revenue is measured per track sold to how much of the music that is played per month
- We want to let the artist and their labels be able to establish a more personal connection with the fans. We want them to be able to leverage on the amazing opportunity the web bring to create a more efficient communication.
- Not easy
- We have three very straightforward options: Artist chats, label-focused rooms and rooms organized around a theme.
- That room was from the House Party with Swedish House Mafia’s Sebastian Ingrosso and his protégé Alesso. They had more than 17,000 people tune in that day, with more than 50,000 join in a few days around the event itself. More than 2.5 million songs were streamed.
- That room was from the House Party with Swedish House Mafia’s Sebastian Ingrosso and his protégé Alesso. They had more than 17,000 people tune in that day, with more than 50,000 join in a few days around the event itself. More than 2.5 million songs were streamed.