South West Clinical Senate Masterclass
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This document summarizes a social media masterclass given by Joe McCrea. The masterclass covered understanding what social media platforms the NHS is currently using, debunking myths about social media skills, practicing good social media behaviors, producing quality social media content, avoiding common pitfalls, finding and interacting with key accounts, and leveraging mobile and real-time engagement. Attendees participated in activities to demonstrate cluedo-style engagement, grabbing attention on social media, closing follow gaps between local organizations, and suggesting topics for a clinical senate to advise on using the hashtag #swdigiday.
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South West Clinical Senate Masterclass
- 1. #swdigiday @jbmccrea Social Media Masterclass by Joe McCrea Getting real with Social Media
- 2. #swdigiday @jbmccrea •Because social media has moved from being the new kid on the block into the mainstream •Because in the current climate everyone and everything needs to show real value •Because social media can genuinely make a difference Why do we need to get real?
- 3. #swdigiday @jbmccrea •Understand what the NHS is using •Debunk the myth about social media skills •Practice Social Media behaviours •Produce good Social Media content •Avoid Social Media pitfalls •Learn how to find and interact with your key accounts •Appreciate the power of Mobile What we will cover
- 4. #swdigiday @jbmccrea Understand what the NHS is using
- 5. #swdigiday @jbmccrea This time last year…
- 6. #swdigiday @jbmccrea “There are increasing signs that the NHS is finally ready to step up to the mark and bring social media into mainstream core business operations, delivering real value and improvement across activities such as listening, engagement, improvement and collaborative innovation.” On the brink….
- 7. #swdigiday @jbmccrea Hot off the press…a sneak preview
- 8. #swdigiday @jbmccrea 2014 2015 2014 2015 A Just Twi*er 27.98% 39.51% B Twi*er, YouTube and Facebook 20.94% 22.02% C No SoMe 20.35% 5.56% D Twi*er and Facebook 13.50% 14.61% E Twi*er and Youtube 7.83% 8.23% F Non-big 4 6.46% 6.79% G Twi*er, Facebook, Youtube, LinkedIn 1.96% 2.06% H Twi*er and LinkedIn 0.39% 0.41% I Twi*er, YouTube, LinkedIn 0.39% 0.41% Exclusive - from forthcoming J B McCrea Ltd Report “Beyond the Brink - the second annual analysis of NHS Social Media” - to register to receive copy of free Report e-mail enquiries@jbmccrea.com NHS Social Media use
- 9. #swdigiday @jbmccrea Use Social Media Don't use Social Media Exclusive - from forthcoming NHS Providers and J B McCrea Ltd Report “Beyond the Brink - the second annual analysis of NHS Social Media” - to register to receive copy of free Report e-mail enquiries@jbmccrea.com More than 9 out of 10
- 10. #swdigiday @jbmccrea More than 100,000 EXTRA Twitter accounts began to follow @dhgovuk, @nhsengland, @theKingsFund, @nhsconfed or @HSJnews during 2015 Exclusive - from forthcoming NHS Providers and J B McCrea Ltd Report “Beyond the Brink - the second annual analysis of NHS Social Media” - to register to receive copy of free Report e-mail enquiries@jbmccrea.com 100,019
- 11. #swdigiday @jbmccrea Debunk myths about Social Media skills
- 12. #swdigiday @jbmccrea How many of you have… Created a presentation? Delivered a presentation? Watched a DVD? Taken a picture? Delivered a speech? Created an e-mail group? Sent and cc’d an e-mail? Forwarded an e-mail? Added an attachment? Done a Q & A session? Recorded a series? Been part of a team? Shared some news or gossip?
- 13. #swdigiday @jbmccrea How many of you have… Sent a tweet? Retweeted a tweet? Watched a video? Created a video? Listened to a Podcast? Presented a Podcast? Downloaded a presentation? Uploaded a presentation? Created a LinkedIn profile? Posted a LinkedIn status update? Created a Facebook profile? Created a Facebook Page? Joined a LinkedIn Group? Followed others? Invited others to follow? Subscribed to a channel? Shared a photo? Taken part in an online broadcast? Used Tweetdeck?
- 14. #swdigiday @jbmccrea ALL the skills you need for these… Are involved in doing these They simply need applying in new ways
- 16. #swdigiday @jbmccrea Activity One - Cluedo 324 possible permutations
- 17. #swdigiday @jbmccrea •it’s all about following and being followed •engagement brings rewards and recognition and response •Tell it small, tell it often Activity One - Cluedo
- 18. #swdigiday @jbmccrea Produce good Social Media content
- 19. #swdigiday @jbmccrea Activity Two - Attention Grab
- 20. #swdigiday @jbmccrea Name me three reasons why you would choose one channel’s or organisation’s content over another Activity Two - Attention Grab
- 21. #swdigiday @jbmccrea It’s all about the NEW 3 Rs X •Recent •Relevant •RewardingX Words are trumped by are trumped by Activity Two - Attention Grab
- 23. #emlasome2016 Remember how we solved Cluedo?… Activity Three - Time Lords
- 24. #emlasome2016 •knowing HOW is not enough - it’s about WHO •think about WHAT they would be interested in and who they FOLLOW •plug your GAPS Activity Three - Time Lords
- 25. Mind the Gap!
- 26. #swdigiday @jbmccrea 60,000 people follow a local Healthwatch Twitter account 75% of people who follow a local Healthwatch Twitter account DO NOT follow ANY of: @NHS England, @dhgovuk, @CareQualityCommission, @HealthwatchE OR @NHSCitizen Follows local Healthwatch but no national NHS account Follows local Healthwatch and at least one national NHS account Source: J B McCrea Ltd “Find SoMeone in Health” Data store Mind the Gap!
- 27. #swdigiday @jbmccrea On average, less than 5% of people follow BOTH their local Trust AND their local Healthwatch On average, 81% of local Healthwatch followers do not follow their local Trust On average, 94% of local Trust followers do not their local Healthwatch Follows the organisation but not its Healthwatch Follows both the organisation and its Healthwatch Follows the organisation's Healthwatch but not the organisation itself Source: J B McCrea Ltd “Find SoMeone in Health” Data store Mind the Gap!
- 28. #swdigiday @jbmccrea • 504 people or organisation follow the Twitter accounts of the @Leicester_Merc AND @NHSEngland but not @NHSELRCCG, including ‘Active Oadby Wigston’ and ‘Rutland C Spirit – working to support people in rural areas’; • 589 people or organisations follow @MINDCharity and the @Leicester_Merc, but not @NHSELRCCG, including Action Homeless - a Leicester and Leicestershire charity tackling the causes and consequences of homelessness; • Over 800 people or organisations follow @carersUK and the @Leicester_Merc but not @NHSELRCCG; and • 1,150 people or organisations follow @MumsnetLeics but not @NHSELRCCG Minding the gaps
- 29. #swdigiday @jbmccrea How we minded the Gap!
- 30. #swdigiday @jbmccrea • Personal and/or Organisational Pages with social media details • Social media accounts of NHS and health-related organisations • A tool to find the FOLLOWERS of social media accounts we most frequently engage with on social media, but who DON'T FOLLOW OUR SOCIAL MEDIA ACCOUNTS • A tool to find and engage with Seldom Heard groups and individuals • A tool to find followers of social media accounts associated with particular strands of work Coming later this year!
- 31. #swdigiday @jbmccrea In the meantime…Activity Four Think about the accounts/organisations you would want to follow - directly relevant to your interests and/or locality
- 33. #swdigiday @jbmccrea Go Mobile “Smartphones have become the hub of our daily lives”
- 39. Search for “NHS Now” - on an iPad make sure you select to search for iPhone Apps
- 40. #swdigiday @jbmccrea •Understand what the NHS is using •Debunk the myth about social media skills •Practice Social Media behaviours •Produce good Social Media content •Avoid Social Media pitfalls •Learn how to find and interact with your key accounts •Appreciate the power of Mobile What we have covered
- 41. #swdigiday @jbmccrea Tweet the most important topic or question to you that you think the South West Clinical Senate should pick up and advise on in the coming year DON’T FORGET to include the hashtag #swdigiday in your tweet! Activity Five - Putting it into practice