This document summarizes a conference on social business. It notes that over 2,000 subscriptions to the conference were sold in 2013, representing around 400 companies. The conference featured over 60 speakers from 20 countries discussing topics like customer engagement, social media marketing, and collaborative innovation over 50 sessions. Attendees represented a variety of industries and wanted to learn about effectively measuring social business ROI and integrating social processes.
1 of 50
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5. 5
Where are we from?
People
from
all
over
the
world:
20
countries
represented
Albany Australia Belarus Colombia
France Georgia HungaryGermany India
Israel Italy Nepal New Zealand Nigeria
Portugal
Sweden
Switzerland
UK
USCANADA
6. 6
Who? What? Why?
• >
60
speakers
including
18
from
outside
of
Italy
• 50
sessions
in
2
days
covering
different
topics
• 25
business
cases
• The
first
SBF
started
in
2008
with
an
integrated
approach
towards
the
“Social
Business”
phenomenon,
and
it
has
sOmulated
and
helped
grow
and
understand
the
growth
of
this
market
7. 7
What are we discussing in the two days
• Customer
Engagement
• Social
Commerce
• PredicOve
ROI
–
EffecOveness
of
Social
Business
• IntegraOng
CollaboraOon
&
Processes
• Social
Support,
Customer
Service
and
Social
CRM
• Social
Media
MarkeOng,
Strategy
and
Governance
• Social
Business
Intelligence
and
Insights
• Social
Intranet
• Open
Management
and
Leadership
Models
• Social
Learning
• OrganizaOonal
Network
Analysis
• HR
2.0
and
OrganizaOon
EvoluOon
• Digital
TransformaOon
• Big
Data
&
Social
AnalyOcs
• CollaboraOve
InnovaOon
&
Crowdsourcing
• Employee
CommuniOes
8. 8
Overall structure
• Key
note
speeches
and
Open
Conference
in
main
hall
• Expo
pavilion:
you
will
find
14
companies
presenOng
their
latest
technologies
and
experiences
• Lunch
break:
Premium
and
Free
conference
• Parallel
tracks
for
those
with
Premium
access
starOng
from
14h00
in
the
breakaway
rooms
downstairs
• Close
of
day
at
17h00
again
in
the
main
hall
• AperiOvo
at
the
end
of
the
day
with
the
aim
of
networking
(bring
your
bocle
openers
along)
9. 9
• Some
of
you
have
completed
a
survey
indicaOng
your
interests
and
what
you
want
to
take
away
with
you
from
the
conference
• The
graph
alongside
this
slide
shows
an
affinity
map
with
the
names
and
interests
as
compiled
by
those
of
you
who
completed
the
survey
• Our
lives
are
intertwined
in
constant,
ever-‐changing
networks,
and
the
affinity
map
showing
the
clusters
based
on
your
interests
places
you
in
a
network
in
the
same
way
Affinity map
35. Social Business is a
new enterprise
organization system
that centres on
collaborative and
networking
relationships
(employees,
partners, customers,
suppliers, etc.) to
face and generate
value in complex
markets