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Prepared for:
Client Name
Delivered on: Date submitted
Prepared by:
Company Name
Sponsorship
Proposal
Letter
Cover Letter for Sponsorship
2
Dear Client,
Imagine that you or someone you love was unable to attend the circus, or
even the birthday party of a child, without experiencing paralyzing fear
Every year, thousands of people come out to support the signature
fundraising event of the company name, the Carnival of Clowns. Our
purpose? To raise funds for coulrophobia and awareness - the irrational
fear of clowns
In the last five years, we have helped more than five hundred families get
out there and embrace their dreams, whether that means going to
Disneyworld or simply visiting the local county fair.
Company Name
› On April 1st, we'll once again fight for the right to laugh
without fear at the 25th Annual Carnival of Clowns.
› We're asking you, client name, to join us by investing in a
Gold Sponsorship Package.
3
What You Can Do to Help
› According to your own annual report, up to 40% of your clients are under 18 years of age and an additional 30% are parents of children under
18 years of age.
› A 2019 survey found that clowns are almost universally disliked by children aged four to 16.
› We believe that our message of hope and the possibility of desensitization and recovery resonates with your customers, and we can help more
children - and their parents - find the fun again together.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
4
The Benefits to You
o Company name is taking our sponsorship agreement very seriously as your marketing partner
o You make a promise to help children and families, and we promise to deliver out there the best sponsorship benefits
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Increase Sales
› If you become an integral part of the Carnival festivities through title
sponsorship, participate in the opening & closing ceremonies, operate
your own pop - up store, & display your brand and message
throughout the venue, you will have unparalleled in - person access to
thousands of people.
Connect with your Customers
› Customers are becoming increasingly discerning about the companies
with which they are doing business.
› What better way to communicate your values than sponsoring a
matching event?
Give your staff something to smile about
› Responsible firms such as yours know how important it is to
involve staff in returning to the community.
› Talk to us about how your people can get directly involved in the
big event.
Tell your story and win new customers
› Tell a whole new audience how much children and families Alpha Associates
care about.
› Every time you take part in a clown-avoidance workshop, enjoy clown-free
midway rides, or take part in your first positive encounter with our specially
trained service clowns, your brand will be at the front & centre.
5
Added Value for the Sponsorship
o The Carnival of Clowns has the largest network of supporters in the city after two decades of success.
o You will be able to access our extensive list of influential board members and volunteers as a Gold Sponsor, as well as our special
social marketing brand.
o The value we bring to the table includes:
Social Media Exposure
› Company name has 10,000 Facebook followers, 15,000 Twitter followers, and more than 5,000 other social media platforms
› We're highly skilled at engaging with and leveraging those connections for your benefit
A proven track record of honesty and accountability
› You want to know that your sponsorship dollars are working to raise even more funds for company name after each event
Unique Marketing Channels
› We have access to valuable marketing channels because we have our community's long - standing trust
› We partner with other organizations and events like the Society for the Prevention of Balloon Anxiety (SPOBA) and Parents Against Night
Terrors (PANT) in addition to our own customer database
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
6
Sponsorship
Options
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capture your audience's attention.
Title Sponsorship $25,000
Cold Sponsor $15,000
Gold Sponsor Silver Sponsor Bronze Sponsor
Naming Rights to the event
Live plugs in opening & closing speech
Brand promotion on Swag
No. of VIP Tickets
Booth Space Booth Space
No. of Print Collateral
(e.g. flyers, banners, invitations)
No. of Print Collateral
(e.g. flyers, banners, invitations)
No. of Print Collateral
(e.g. flyers, banners, invitations)
No. of Electronic Collateral
(e.g. web, email, video)
No. of Electronic Collateral
(e.g. web, email, video)
No. of Electronic Collateral
(e.g. web, email, video)
No. of Standard Tickets No. of Standard Tickets No. of Standard Tickets
Value of Gold Value of Silver Value of Silver
7
Sponsorship Packages
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8
How your Sponsorship will Look and Feel
› As a Gold Sponsor, you'll get star treatment, starting with naming the event. We think The client name
Carnival of Clowns sounds like a winner!
› Next, your branding will appear on all associated print collateral, advertising, swag, and electronic media.
› You will also be invited to show banners at the venue and set up a booth.
› A pop - up boutique with unique products and services is recommended.
› On the big day, in addition to a standard ticket table, invite customers, staff, colleagues and friends to
enjoy the VIP treatment with a full table of VIP tickets-ideal for your own promotional gifts.
› At the opening and closing of the event, a representative from client name will be invited to speak.
› We think your market and our audience are a perfect match.
› Make sure your existing customers are loyal and resonate with new customers - all while helping us make the children in your community
smile a little wider.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
9
Sponsorship Event Attendee Profile
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it
and select “Edit Data”.
Sector
57
14
9
7
5
2
1
5
Software Hardware Investment
Legal Media Academic
Government Others
Corporate Rate
43
23
16
8
3
2 1
4
Engineer Scientist Operations
Sales Marketing Accounting
Legal Others
Geographic Location
57
83
10 4
North America Europe Asia Other
10
Who We Are
Background
› Add details on company’s history
› Previous line of services
› How it all started etc.
› Other key points
Add Brief Detail About your Company
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audience's attention.
Company’s Vision
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audience's attention.
Company’s Mission
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Our Focus
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
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Charlotte York, Sponsor Relations Coordinator
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Samantha Jones, Event Manger
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11
Event Leadership (1/2)
12
Event Leadership (2/2)
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Samantha Jones, Event Manger
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Charlotte York, Sponsor Relations Coordinator
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Your Text Here
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13
Client Testimonials (1/2)
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~kai Davis, abc.com
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~kai Davis, abc.com
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editable. Adapt it to your
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Mary
Company Name
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audience's attention.
Jennifer
Company Name
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John Joe
Company Name
14
Client Testimonials (2/2)
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15
Sponsorship Terms and Conditions
NOTE: This is a sample contract. We are not lawyers and recommend you have your own legal counsel review any contracts before sending to your client.
This Consulting Agreement, dated effective _____________, 201___ (this "Agreement"), is made and entered into by and among
___________________ [name of the company] (the "Company") and [name of consultant] (the "Consultant").
Services Benefits
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Time and Availability
The time devoted can be hours per day, per week, or per year. The Company may
also elect to pay a flat monthly fee regardless of hours, but the Company should be
cautious of this approach
The Company will rely heavily upon Consultant's integrity and prudent judgment to use this
information only in the best interests of the Company.
Confidentiality
Standard Of Conduct
Outside Services
Reports
Independent Contractor
Taxes
The Company has hired consultant to provide services related to the Company's[
summary of the Company's project or business]. The consultant will provide[ summary
of the services to be provided by the consultant] and other services as described in
Exhibit A (collectively, the "consulting services").
Compensation For Consulting Services
Compensation
Reimbursement
Term And Termination
This Agreement shall be effective as of _________, 201__, and shall continue in full force
and effect for ____ consecutive months. The Company and Consultant may negotiate to
extend the term of this Agreement and the terms and conditions under which the
relationship shall continue
Termination
Responsibility Upon Termination
Survival
Successors And Assigns
No Conflict
› Please read the contract on the previous page to ensure that you understand all the details of working together with us. It is really
important to us that from the beginning everything is transparent and understood to lay a solid foundation for a great working
relationship.
› Please let us know if you have any questions at all. We are pleased to clarify any points and we may be able to sort
out some items together. We are committed to finding the best way to collaborate.
› Please click the ' sign here ' button below once you feel confident about everything and are ready to move forward.
› Once we receive your acceptance notification, we will contact you in the near future to sort out the next steps
and roll the project.
› If you'd like to speak to us by phone, don't hesitate to call user phone.
Date
Signature
Default Contact
Sponsor
Date
Signature
Proposal Lead
Event lead
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16
Signature
Contact
Us
17
Contact Details
Office 1
Address with
Contact details.
Office 2
Address with
Contact details.
Email ID
Contact Details
Name 1
Email ID
Contact Details
Name 2
Email ID
Contact Details
Name 3
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18
Icons Slide for Sponsorship Proposal Letter
19
Additional Slides
About Us for Sponsorship
Proposal Letter
20
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your audience's attention.
Professional
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your audience's attention.
Creative
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your audience's attention.
Talented
21
Our Mission for Sponsorship Proposal Letter
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your audience's attention.
Vision
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your audience's attention.
Mission
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your audience's attention.
Goal
22
Roadmap for Sponsorship Proposal Letter
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and capture your audience's attention.
2017
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and capture your audience's attention.
2018
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and capture your audience's attention.
2019
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and capture your audience's attention.
2020
23
Timeline for Sponsorship Proposal Letter
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2017
2016
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2019
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2020
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2018
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24
30 60 90 Days Plan for Sponsorship Proposal Letter
30
Days
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Plan
60
Days
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Plan
90
Days
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Plan

More Related Content

Sponsorship Proposal Letter Powerpoint Presentation Slides

  • 1. Prepared for: Client Name Delivered on: Date submitted Prepared by: Company Name Sponsorship Proposal Letter
  • 2. Cover Letter for Sponsorship 2 Dear Client, Imagine that you or someone you love was unable to attend the circus, or even the birthday party of a child, without experiencing paralyzing fear Every year, thousands of people come out to support the signature fundraising event of the company name, the Carnival of Clowns. Our purpose? To raise funds for coulrophobia and awareness - the irrational fear of clowns In the last five years, we have helped more than five hundred families get out there and embrace their dreams, whether that means going to Disneyworld or simply visiting the local county fair. Company Name
  • 3. › On April 1st, we'll once again fight for the right to laugh without fear at the 25th Annual Carnival of Clowns. › We're asking you, client name, to join us by investing in a Gold Sponsorship Package. 3 What You Can Do to Help › According to your own annual report, up to 40% of your clients are under 18 years of age and an additional 30% are parents of children under 18 years of age. › A 2019 survey found that clowns are almost universally disliked by children aged four to 16. › We believe that our message of hope and the possibility of desensitization and recovery resonates with your customers, and we can help more children - and their parents - find the fun again together. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. 4 The Benefits to You o Company name is taking our sponsorship agreement very seriously as your marketing partner o You make a promise to help children and families, and we promise to deliver out there the best sponsorship benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Increase Sales › If you become an integral part of the Carnival festivities through title sponsorship, participate in the opening & closing ceremonies, operate your own pop - up store, & display your brand and message throughout the venue, you will have unparalleled in - person access to thousands of people. Connect with your Customers › Customers are becoming increasingly discerning about the companies with which they are doing business. › What better way to communicate your values than sponsoring a matching event? Give your staff something to smile about › Responsible firms such as yours know how important it is to involve staff in returning to the community. › Talk to us about how your people can get directly involved in the big event. Tell your story and win new customers › Tell a whole new audience how much children and families Alpha Associates care about. › Every time you take part in a clown-avoidance workshop, enjoy clown-free midway rides, or take part in your first positive encounter with our specially trained service clowns, your brand will be at the front & centre.
  • 5. 5 Added Value for the Sponsorship o The Carnival of Clowns has the largest network of supporters in the city after two decades of success. o You will be able to access our extensive list of influential board members and volunteers as a Gold Sponsor, as well as our special social marketing brand. o The value we bring to the table includes: Social Media Exposure › Company name has 10,000 Facebook followers, 15,000 Twitter followers, and more than 5,000 other social media platforms › We're highly skilled at engaging with and leveraging those connections for your benefit A proven track record of honesty and accountability › You want to know that your sponsorship dollars are working to raise even more funds for company name after each event Unique Marketing Channels › We have access to valuable marketing channels because we have our community's long - standing trust › We partner with other organizations and events like the Society for the Prevention of Balloon Anxiety (SPOBA) and Parents Against Night Terrors (PANT) in addition to our own customer database This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. 6 Sponsorship Options This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Title Sponsorship $25,000 Cold Sponsor $15,000
  • 7. Gold Sponsor Silver Sponsor Bronze Sponsor Naming Rights to the event Live plugs in opening & closing speech Brand promotion on Swag No. of VIP Tickets Booth Space Booth Space No. of Print Collateral (e.g. flyers, banners, invitations) No. of Print Collateral (e.g. flyers, banners, invitations) No. of Print Collateral (e.g. flyers, banners, invitations) No. of Electronic Collateral (e.g. web, email, video) No. of Electronic Collateral (e.g. web, email, video) No. of Electronic Collateral (e.g. web, email, video) No. of Standard Tickets No. of Standard Tickets No. of Standard Tickets Value of Gold Value of Silver Value of Silver 7 Sponsorship Packages This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. 8 How your Sponsorship will Look and Feel › As a Gold Sponsor, you'll get star treatment, starting with naming the event. We think The client name Carnival of Clowns sounds like a winner! › Next, your branding will appear on all associated print collateral, advertising, swag, and electronic media. › You will also be invited to show banners at the venue and set up a booth. › A pop - up boutique with unique products and services is recommended. › On the big day, in addition to a standard ticket table, invite customers, staff, colleagues and friends to enjoy the VIP treatment with a full table of VIP tickets-ideal for your own promotional gifts. › At the opening and closing of the event, a representative from client name will be invited to speak. › We think your market and our audience are a perfect match. › Make sure your existing customers are loyal and resonate with new customers - all while helping us make the children in your community smile a little wider. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. 9 Sponsorship Event Attendee Profile This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Sector 57 14 9 7 5 2 1 5 Software Hardware Investment Legal Media Academic Government Others Corporate Rate 43 23 16 8 3 2 1 4 Engineer Scientist Operations Sales Marketing Accounting Legal Others Geographic Location 57 83 10 4 North America Europe Asia Other
  • 10. 10 Who We Are Background › Add details on company’s history › Previous line of services › How it all started etc. › Other key points Add Brief Detail About your Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Company’s Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Company’s Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Focus › Your Text Here › Your Text Here › Your Text Here › Your Text Here
  • 11. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Charlotte York, Sponsor Relations Coordinator › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Samantha Jones, Event Manger › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 11 Event Leadership (1/2)
  • 12. 12 Event Leadership (2/2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Samantha Jones, Event Manger › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Charlotte York, Sponsor Relations Coordinator › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Your Text Here › This slide is 100% editable. Adapt it to your needs & capture your audience's attention. › This slide is 100% editable. Adapt it to your needs & capture your audience's attention.
  • 13. 13 Client Testimonials (1/2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ~kai Davis, abc.com o This slide is 100% editable. Adapt it to your needs & capture your audience's attention. o This slide is 100% editable. Adapt it to your needs & capture your audience's attention. ~kai Davis, abc.com o This slide is 100% editable. Adapt it to your needs & capture your audience's attention. o This slide is 100% editable. Adapt it to your needs & capture your audience's attention.
  • 14. This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Mary Company Name This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Jennifer Company Name This slide is 100% editable. Adapt it to your needs & capture your audience's attention. John Joe Company Name 14 Client Testimonials (2/2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. 15 Sponsorship Terms and Conditions NOTE: This is a sample contract. We are not lawyers and recommend you have your own legal counsel review any contracts before sending to your client. This Consulting Agreement, dated effective _____________, 201___ (this "Agreement"), is made and entered into by and among ___________________ [name of the company] (the "Company") and [name of consultant] (the "Consultant"). Services Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Time and Availability The time devoted can be hours per day, per week, or per year. The Company may also elect to pay a flat monthly fee regardless of hours, but the Company should be cautious of this approach The Company will rely heavily upon Consultant's integrity and prudent judgment to use this information only in the best interests of the Company. Confidentiality Standard Of Conduct Outside Services Reports Independent Contractor Taxes The Company has hired consultant to provide services related to the Company's[ summary of the Company's project or business]. The consultant will provide[ summary of the services to be provided by the consultant] and other services as described in Exhibit A (collectively, the "consulting services"). Compensation For Consulting Services Compensation Reimbursement Term And Termination This Agreement shall be effective as of _________, 201__, and shall continue in full force and effect for ____ consecutive months. The Company and Consultant may negotiate to extend the term of this Agreement and the terms and conditions under which the relationship shall continue Termination Responsibility Upon Termination Survival Successors And Assigns No Conflict
  • 16. › Please read the contract on the previous page to ensure that you understand all the details of working together with us. It is really important to us that from the beginning everything is transparent and understood to lay a solid foundation for a great working relationship. › Please let us know if you have any questions at all. We are pleased to clarify any points and we may be able to sort out some items together. We are committed to finding the best way to collaborate. › Please click the ' sign here ' button below once you feel confident about everything and are ready to move forward. › Once we receive your acceptance notification, we will contact you in the near future to sort out the next steps and roll the project. › If you'd like to speak to us by phone, don't hesitate to call user phone. Date Signature Default Contact Sponsor Date Signature Proposal Lead Event lead This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16 Signature
  • 17. Contact Us 17 Contact Details Office 1 Address with Contact details. Office 2 Address with Contact details. Email ID Contact Details Name 1 Email ID Contact Details Name 2 Email ID Contact Details Name 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18. 18 Icons Slide for Sponsorship Proposal Letter
  • 20. About Us for Sponsorship Proposal Letter 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Professional This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talented
  • 21. 21 Our Mission for Sponsorship Proposal Letter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
  • 22. 22 Roadmap for Sponsorship Proposal Letter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020
  • 23. 23 Timeline for Sponsorship Proposal Letter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. 24 30 60 90 Days Plan for Sponsorship Proposal Letter 30 Days › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan 60 Days › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan 90 Days › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan