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Stack overflow growth model

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This document analyzes the marketing and sales strategies of software companies, using Stack Overflow as a case study. It finds that Stack Overflow succeeded by targeting programmers on Google with relevant content, using user engagement tools, and focusing on users over revenue initially. Their strategies included good SEO, tagging, voting, bounties, and subtle advertising. Their network of experts provides value for users and opportunity for job/resume posts. The conclusion is that prioritizing users through good techniques can make companies both user-friendly and profitable.

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ANALYSIS OF MARKETING AND SALES STRATEGY OF SOFTWARE COMPANIES A Case Study on StackOverflow
Introduction  Numerous Software Companies in existence today.  Not all of them succeed at them same level.  Differences due to difference in sales and marketing strategy adopted by them.
Meaning  Marketing strategy is defined as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.  Sales Strategies is a way to focus your efforts on your most important customer audiences, existing or potential. It is intended to persuade people to buy something.
Objective of the Study  To find out, by studying the sales and marketing strategy of a successful company, what successful companies do that differentiates them from others companies.  To discover some marketing and sales strategies in use these days.
Case Study on StackOverflow  Stack Overflow is a question and answer site for professional and enthusiast programmers.  Founded in 2008.  Founders:  Joel Spolsky  Jeff Attwood
Targeting the Right Market Segment  Used Good SEO techniques. 89% of its traffic comes from Google.  People search for problems in google mostly.  Used the following ‘building blocks’:  Voting – Control quality, best at top.  Tags – Easily find previous.  Badges – Encourage Participation.  Bounties.  Monthly Data Dump.
Contd…  Pre-Search – Prevent Multiple Copies.  Search Engine Optimization – increase visibility on search.  Critical Mass – Used their Blogs.  Performance – Uses MS S/W stack.
Stack overflow growth model
Revenue Models in Use by SO  Advertising Model: Not too flashy and in very tactical positions.  Job Posting: Companies can put job Openings for some money. Network of Experts.  Post Resume: $29 to post your Resume.
Stack overflow growth model
Findings of the Study  Users are Primary, Revenue is secondary.  Use subtle ads.  Exploit the major asset to your advantage(N/W of experts by SO).
Conclusion  Good Sales and Marketing Techniques can turn any software company into a user-friendly and revenue generating company simultaneously.  “User Comes First”.
References 1. Business Insider Interview of Joel Spolsky. URL: http://www.businessinsider.com/exclusive-qa-quora-may-be- turning-down-billion-dollar-offers-but-its-still-losing-to-this-guy-2011- 2?IR=T 2. M. Sewak et al. “Finding a Growth Business Model at Stack Overflow, Inc.” Stanford CasePublisher 204-2010-1. 18 May 2010. 3. Google.

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Stack overflow growth model

  • 1. ANALYSIS OF MARKETING AND SALES STRATEGY OF SOFTWARE COMPANIES A Case Study on StackOverflow
  • 2. Introduction  Numerous Software Companies in existence today.  Not all of them succeed at them same level.  Differences due to difference in sales and marketing strategy adopted by them.
  • 3. Meaning  Marketing strategy is defined as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.  Sales Strategies is a way to focus your efforts on your most important customer audiences, existing or potential. It is intended to persuade people to buy something.
  • 4. Objective of the Study  To find out, by studying the sales and marketing strategy of a successful company, what successful companies do that differentiates them from others companies.  To discover some marketing and sales strategies in use these days.
  • 5. Case Study on StackOverflow  Stack Overflow is a question and answer site for professional and enthusiast programmers.  Founded in 2008.  Founders:  Joel Spolsky  Jeff Attwood
  • 6. Targeting the Right Market Segment  Used Good SEO techniques. 89% of its traffic comes from Google.  People search for problems in google mostly.  Used the following ‘building blocks’:  Voting – Control quality, best at top.  Tags – Easily find previous.  Badges – Encourage Participation.  Bounties.  Monthly Data Dump.
  • 7. Contd…  Pre-Search – Prevent Multiple Copies.  Search Engine Optimization – increase visibility on search.  Critical Mass – Used their Blogs.  Performance – Uses MS S/W stack.
  • 9. Revenue Models in Use by SO  Advertising Model: Not too flashy and in very tactical positions.  Job Posting: Companies can put job Openings for some money. Network of Experts.  Post Resume: $29 to post your Resume.
  • 11. Findings of the Study  Users are Primary, Revenue is secondary.  Use subtle ads.  Exploit the major asset to your advantage(N/W of experts by SO).
  • 12. Conclusion  Good Sales and Marketing Techniques can turn any software company into a user-friendly and revenue generating company simultaneously.  “User Comes First”.
  • 13. References 1. Business Insider Interview of Joel Spolsky. URL: http://www.businessinsider.com/exclusive-qa-quora-may-be- turning-down-billion-dollar-offers-but-its-still-losing-to-this-guy-2011- 2?IR=T 2. M. Sewak et al. “Finding a Growth Business Model at Stack Overflow, Inc.” Stanford CasePublisher 204-2010-1. 18 May 2010. 3. Google.