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Startup Executive Summary - template

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The company was founded in [year] and produces [product/service]. It defines its market as [market], which was worth [$x] last year and is expected to grow by [x%] by [year]. The company seeks [$] in funding to [goal] by [spending plan]. It had sales of [$x] and net income of [$y] in the most recent [quarter/month] compared to [$u] in sales and [$v] in net income in the previous [quarter/month].

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A good business plan always requires a good Executive Summary, and a solid Executive Summary can also serve as a quick pitch to a potential investor. Executive Summary Template [The Company] was founded in [year] and [describe what your business does or its principal mission or objective. For example “and is a growing manufacturer of pencil lead”]. Our principal offices are located in [x]. Business/Product or Service [The Company] makes [describe your product/service line]. The Company produces/provides the following products/services: [list products here in order of significance]. Presently, our [main product] is in the [pick one of: introductory, growth, maturity] stage. It competes primarily based on [competitive advantage]. Our future plans include developing [x, y, and z] in [year or timeframe]. The Market We define our market as [define market. e.g. women’s athletic apparel, kitchen appliances, small business software]. The total market size was approximately [$x] last [period available], and is expected to grow by [x%] by [year]. We currently hold [y%] of this market and believe we can capture [z%] of it by [year]. Some of our most notable customers include [examples of customers]. Competition We compete directly with [x and y] and alternatives to our product include [u and v]. Our product is unique/superior because of [x]. We have a competitive advantage because of our [speed to market, established brand name, low cost producer status]. We [anticipate / do not anticipate] new companies to enter this market. Risk/Opportunity The greatest risks associated with our business today are [x, y, and z]. We feel we can overcome these risks because of [m]. Our biggest recognized opportunities include [a, b, c] Management Team The management team is led by Chief Executive Officer [Name of CEO] who [founded the company in (year) / joined the company after working as (position) at (company)]. [Add any relevant previous work experience]. [Add education. e.g. “She received her M.B.A. from the University of Iowa in 2002”] The [title of position] is [name of position holder], [Add relevant work experience and education] The [title of position] is [name of position holder], [Add relevant work experience and education] The [title of position] is [name of position holder], [Add relevant work experience and education] Operations We have [manufacturing facilities / offices / branches] located in [location, location, location]. We currently perform [u] in house, while outsourcing [v]. Our total full time staff is [15 people] and our products are distributed by [method or distributor] Capital Requirements We are seeking [$] which will enable us to [describe what you will accomplish with the funds] by [describe how the funds will be spent]. We expect to provide an exit within [x] years by [a dividend of excess profits, recapitalization,sale of company, or public offering]. Financial Snapshot
In [the most recent quarter/month], our company had sales of [x], and net income of [y], compared to sales of [u] and net income of [v] in [the previous quarter/month]. Last Year This Year Next Year Year Two Sales: Cash: Assets: Book Value: Previous capital raises for equity included [$x] in [month/year] from [name] for [y% for the company], [and…]

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Startup Executive Summary - template

  • 1. A good business plan always requires a good Executive Summary, and a solid Executive Summary can also serve as a quick pitch to a potential investor. Executive Summary Template [The Company] was founded in [year] and [describe what your business does or its principal mission or objective. For example “and is a growing manufacturer of pencil lead”]. Our principal offices are located in [x]. Business/Product or Service [The Company] makes [describe your product/service line]. The Company produces/provides the following products/services: [list products here in order of significance]. Presently, our [main product] is in the [pick one of: introductory, growth, maturity] stage. It competes primarily based on [competitive advantage]. Our future plans include developing [x, y, and z] in [year or timeframe]. The Market We define our market as [define market. e.g. women’s athletic apparel, kitchen appliances, small business software]. The total market size was approximately [$x] last [period available], and is expected to grow by [x%] by [year]. We currently hold [y%] of this market and believe we can capture [z%] of it by [year]. Some of our most notable customers include [examples of customers]. Competition We compete directly with [x and y] and alternatives to our product include [u and v]. Our product is unique/superior because of [x]. We have a competitive advantage because of our [speed to market, established brand name, low cost producer status]. We [anticipate / do not anticipate] new companies to enter this market. Risk/Opportunity The greatest risks associated with our business today are [x, y, and z]. We feel we can overcome these risks because of [m]. Our biggest recognized opportunities include [a, b, c] Management Team The management team is led by Chief Executive Officer [Name of CEO] who [founded the company in (year) / joined the company after working as (position) at (company)]. [Add any relevant previous work experience]. [Add education. e.g. “She received her M.B.A. from the University of Iowa in 2002”] The [title of position] is [name of position holder], [Add relevant work experience and education] The [title of position] is [name of position holder], [Add relevant work experience and education] The [title of position] is [name of position holder], [Add relevant work experience and education] Operations We have [manufacturing facilities / offices / branches] located in [location, location, location]. We currently perform [u] in house, while outsourcing [v]. Our total full time staff is [15 people] and our products are distributed by [method or distributor] Capital Requirements We are seeking [$] which will enable us to [describe what you will accomplish with the funds] by [describe how the funds will be spent]. We expect to provide an exit within [x] years by [a dividend of excess profits, recapitalization,sale of company, or public offering]. Financial Snapshot
  • 2. In [the most recent quarter/month], our company had sales of [x], and net income of [y], compared to sales of [u] and net income of [v] in [the previous quarter/month]. Last Year This Year Next Year Year Two Sales: Cash: Assets: Book Value: Previous capital raises for equity included [$x] in [month/year] from [name] for [y% for the company], [and…]