Nordic OTT viewing habits 2014
- 1. MOBILE
- 2. *Global Mobile OS Stats
- 4. Smartphones are dominant in Nordics Android Mobile has a strong presence iOS has over 55% presence
- 5. TABLETS
- 6. *Global Tablet OS Stats
- 7. Android tablets are around 16% of Norwegian market iOS tablets has over 80%
- 8. ANDROID
- 10. *iOS7 now 74% *iOS6 now 22.5% Fragmentation
- 11. *Android Brands *Samsung 47% of devices
- 12. Android is Fragmented Support and testing is expensive It is getting better slowly Focus on Samsung with Video abilities
- 13. Sky having ongoing issues with Android
- 14. TiVo not supporting Video viewing on Android (Yet)
- 15. Screen Size
- 20. No standards Going to get worse Expect more encoding & Dev work Testing team need to think about methods
- 21. #newhabits
- 22. YouTube Video of Xbox One TV
- 24. *More 12 - 34 yrs old have more consoles than Tablets
- 26. Firetube rumour? 2014Apple TV Google Chromecast Roku 3 Connected TV’s - Improving in 2014
- 29. More devices trying to take STB position Larger corporations are challenging traditional STB providers Viewing habits have changed for under 40’s
- 30. Conclusions
- 31. Wait for Android on Mobile (1 YEAR) ! Skip Android Tablet ! Forget Windows & others ! Focus on consoles and streaming devices instead ! Embrace TV Everywhere because your users do (Airplay etc) ! Create stickiness with #Social ! Prepare for more Encoding ! Prepare for more Testing methods asap ! Partner? !