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Store Operation Process

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The document outlines the store operation process, beginning with the receipt of goods. It discusses inspecting incoming goods, marking them for identification, and placing them in storage. It then covers placing goods on the sales floor using various merchandising techniques like brand displays and eye-level placement. The document also discusses tools for sales promotion like discounts, cross-promotion, and multi-packs. Finally, it briefly covers pricing techniques such as markups, markdowns, odd pricing, and strategic pricing.

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Store Operation Process

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STORE OPERATION PROCESS • Defined as principles, processes and procedure of operating a store

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RECEIPT OF GOODS • The receiving process is concerned with record keeping, inspection, marking & storage of goods • Basic principles – To ensure that the goods conform to buyers order. – To ensure that the goods conform with the charge made for them – To expedite the speedy transmission of goods to the Point of Sale.

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RECEIPT OF GOODS • Procedures – Admittance only of properly authorized consignments – Preliminary inspection of containers and outers for apparent signs of damages or pilferage – Collating of consignment documents and invoices with copy orders for correct payments – Prompt handling of claims for loss or damage in transit – Return of goods: • Non compilations with samples, return specifications, general standards, price, style , color or characteristic. • Wrong Quantity or incomplete goods • Late Delivery when definite delivery date been specified and agreed by supplier

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RECEIPT OF GOODS • Marking: The objective of marking is to record merchandise information on the article itself or on its container. The information may be used by:- – Staff – Customers Advantages – Aid to the sales person in serving the customer – Encourage customers to serve themselves reducing sales efforts – Helps in taking physical inventory

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RECEIPT OF GOODS • Methods of Marking – Hand Marking – Rubber Stamp marking – Price Tickets • Strings Tags • Slip Folds • Pin Tickets • Gummed Labels • Button tags

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RECEIPT OF GOODS • PACKAGING • Checking the packaging of material with package commodity rules – Name of the Manufacturing – Manufactured date – Expiry Date – Date of packaging – Contents – Veg/ Non Veg – Food value

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PLACEMENT OF GOODS • Rack stacking • Front-end merchandising • Visual Merchandising • Dump display • Price display • Discount display • Brand display • USP display • Vertical display • Eye level display • Group display • Left to right display • Top to bottom display • According to shopping list • According to use of signage • Food/strong smelling

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PLACEMENT OF GOODS • Rack stacking

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Visual Merchandising • Visual: To make competencies visual for customers • Merchandising: All Measures which support sales Visual Merchandising is to send visual and emotional loaded messages to customers which support pleasure of shopping activity. • It Educates the customers, creates desire and finally augments the selling process.

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Visual Merchandising- Incorrect Way

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Visual Merchandising- Correct Way

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Discount Display Placement of Goods Brand Display

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Placement of goods Price Display Vertical Display

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PLACEMENT OF GOODS Eye Level Display Brand Display

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Placement of Goods DUMP DISPLAY

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PROMOTION • Definition – It is constant effort to increase or promote the level of sales. • Reasons – Increase sales – Increase market share – Pull down your competitor – Event based 70% of the goods sell in discounts, only 30% sell in fixed price

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PROMOTION STRATEGIES • Event based promotion • USP (purchase worth Rs 1000, get 1 litre oil free) • Discounts • Cross Promotion • (eg buy one get one free), • (Buy 1 get 1 cinema ticket free

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TOOLS OF SALES PROMOTION • Hand bills (eg: Pamphlets) • Placards • Discounts • Mass displays (eg: dump display) • Multiple product promotions eg: 2 or more products sold together • Multi packs (eg: 5 packets of Maggie sold at a price of 4)

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TOOLS OF SALES PROMOTION • Price Promotions eg: half yearly SALE • Store loyalty cards/trading stamps • Free gifts • Buy one get one free • Coupons

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TECHNIQUES OF PRICING  Markup  Mark down  Market Price  Active Price  Odd Price / Psychlogical Price eg: Bata

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TECHNIQUES OF PRICING  Leadership Price (Penetration Price)  Loss Leader Price  Lot Price eg: Dollar store  Discount Price  Bargain Price  Discriminatory Price (eg: wholesaler / Retailer)  Strategic Price eg: Dmart

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Store Operation Process

  • 2. STORE OPERATION PROCESS • Defined as principles, processes and procedure of operating a store
  • 3. RECEIPT OF GOODS • The receiving process is concerned with record keeping, inspection, marking & storage of goods • Basic principles – To ensure that the goods conform to buyers order. – To ensure that the goods conform with the charge made for them – To expedite the speedy transmission of goods to the Point of Sale.
  • 4. RECEIPT OF GOODS • Procedures – Admittance only of properly authorized consignments – Preliminary inspection of containers and outers for apparent signs of damages or pilferage – Collating of consignment documents and invoices with copy orders for correct payments – Prompt handling of claims for loss or damage in transit – Return of goods: • Non compilations with samples, return specifications, general standards, price, style , color or characteristic. • Wrong Quantity or incomplete goods • Late Delivery when definite delivery date been specified and agreed by supplier
  • 5. RECEIPT OF GOODS • Marking: The objective of marking is to record merchandise information on the article itself or on its container. The information may be used by:- – Staff – Customers Advantages – Aid to the sales person in serving the customer – Encourage customers to serve themselves reducing sales efforts – Helps in taking physical inventory
  • 6. RECEIPT OF GOODS • Methods of Marking – Hand Marking – Rubber Stamp marking – Price Tickets • Strings Tags • Slip Folds • Pin Tickets • Gummed Labels • Button tags
  • 7. RECEIPT OF GOODS • PACKAGING • Checking the packaging of material with package commodity rules – Name of the Manufacturing – Manufactured date – Expiry Date – Date of packaging – Contents – Veg/ Non Veg – Food value
  • 8. PLACEMENT OF GOODS • Rack stacking • Front-end merchandising • Visual Merchandising • Dump display • Price display • Discount display • Brand display • USP display • Vertical display • Eye level display • Group display • Left to right display • Top to bottom display • According to shopping list • According to use of signage • Food/strong smelling
  • 9. PLACEMENT OF GOODS • Rack stacking
  • 10. Visual Merchandising • Visual: To make competencies visual for customers • Merchandising: All Measures which support sales Visual Merchandising is to send visual and emotional loaded messages to customers which support pleasure of shopping activity. • It Educates the customers, creates desire and finally augments the selling process.
  • 13. Discount Display Placement of Goods Brand Display
  • 14. Placement of goods Price Display Vertical Display
  • 15. PLACEMENT OF GOODS Eye Level Display Brand Display
  • 17. PROMOTION • Definition – It is constant effort to increase or promote the level of sales. • Reasons – Increase sales – Increase market share – Pull down your competitor – Event based 70% of the goods sell in discounts, only 30% sell in fixed price
  • 18. PROMOTION STRATEGIES • Event based promotion • USP (purchase worth Rs 1000, get 1 litre oil free) • Discounts • Cross Promotion • (eg buy one get one free), • (Buy 1 get 1 cinema ticket free
  • 19. TOOLS OF SALES PROMOTION • Hand bills (eg: Pamphlets) • Placards • Discounts • Mass displays (eg: dump display) • Multiple product promotions eg: 2 or more products sold together • Multi packs (eg: 5 packets of Maggie sold at a price of 4)
  • 20. TOOLS OF SALES PROMOTION • Price Promotions eg: half yearly SALE • Store loyalty cards/trading stamps • Free gifts • Buy one get one free • Coupons
  • 21. TECHNIQUES OF PRICING  Markup  Mark down  Market Price  Active Price  Odd Price / Psychlogical Price eg: Bata
  • 22. TECHNIQUES OF PRICING  Leadership Price (Penetration Price)  Loss Leader Price  Lot Price eg: Dollar store  Discount Price  Bargain Price  Discriminatory Price (eg: wholesaler / Retailer)  Strategic Price eg: Dmart