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100 LINKEDIN TIPS TO REACH YOUR MAXIMUM MARKETING POTENTIAL

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StuartJDavidson.com
StuartJDavidson.com

Knowing powerful LinkedIn tips can be a strong asset to any business or professional marketing on the platform. LinkedIn is growing and continues to be a strong source for new leads or opportunities. I don’t see this changing anytime soon.

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stuartjdavidson.com http://stuartjdavidson.com/100-linkedin-tips/ 100 LinkedIn Tips To Reach Your Maximum Marketing Potential Knowing powerful LinkedIn tips can be a strong asset to any business or professional marketing on the platform. LinkedIn is growing and continues to be a strong source for new leads or opportunities. I don’t see this changing anytime soon. If your spending time and money on LinkedIn, it’s probably best you make sure that you’re doing it wisely. Fortunately for you, I have compiled a comprehensive list of the 100 (yes 100!) most powerful LinkedIn tips to optimise your LinkedIn marketing campaigns. Let me know if you have any other LinkedIn tips to add in the comments. Which LinkedIn tips do you think are the most powerful? LinkedIn Tips for your Profile 1. Write a creative and keyword-optimised professional headline 2. Add ALL your contact details your willing to share 3. Add your Twitter link 4. Links 3 other links to sites and use a creative Call-to-action (i.e. not “company website” but “Join our site for freebies” 5. Use profile updates wisely 6. Write a catchy and optimised summary 7. Add ALL your relevant work experience and explain important aspects of each position 8. Add links or files to support each work position 9. Add up to 50 skills and expertise that are relevant to your experience 10. Endorse your key connections 11. Add ALL your educational achievements 12. Add links or files to support each educational achievement 13. Update and optimise your profile URL
14. Provide and seek recommendations 15. Use LinkedIn applications and plugins to boost awareness 16. Promote your LinkedIn profile 17. Optimise ALL profile content for search engines 18. Update ALL account settings 19. Regularly update profile when anything changes 20. Upgrade your LinkedIn account to paid membership LinkedIn Company Page Tips 21. Update and optimise your company page vanity URL 22. Write catchy and optimised introduction 23. Add relevant specialities 24. Add ALL business contact details 25. Create banners with links to website 26. Create multiple variations of your page for different audiences 27. Add any business videos 28. Add necessary page admins 29. Upload optimised logos 30. Add ALL products and services 31. Write catchy and optimised product/service descriptions 32. Include details of a connection to contact to find out more about products/services 33. Request product/service recommendations 34. Share company page updates regularly 35. Have content strategy for page update stream 36. Monitor insights tab 37. Optimise ALL page content for search engines 38. Promote company page 39. Regularly update page when anything changes LinkedIn Groups Tips 40. Create a group and participate 41. Add keyword-optimised group name 42. Add group profile picture 43. Write group profile summary 44. Write group rules 45. Update ALL group settings 46. Publish group content regularly 47. Have content strategy for group updates 48. Add significant discussions to manager’s choice section 49. Create polls 50. Promote business developments in promotions tab 51. Advertise job opportunities in jobs tab 52. Consistently monitor the manage tab 53. Monitor group statistics 54. Promote group 55. Invite connections to join LinkedIn Platform Tips 56. Be clear on your LinkedIn marketing goals 57. Create content and activity calenders for consistency and continuity 58. Invite new members to connect using advanced searches
59. Use find alumni to connect with past colleagues 60. Use search box for quicker navigation 61. ALWAYS write personalised messages, never use the defaults 62. Regularly keep in touch with existing connections 63. Monitor and use recent conversations tab on network page 64. Use home page to monitor network updates and engage 65. Set up LinkedIn channels for optimal content streaming 66. Read content from LinkedIn channels and engage with influencer’s 67. Link other social media sites to LinkedIn 68. Choose homepage filter setting for streamlined update notifications 69. Ask questions and and respond to others 70. Utilise Events to Engage Clients 71. Monitor jobs tab for work opportunities 72. Recruit using the jobs tab 73. Follow and engage with other company pages 74. Join and engage with other related groups (up to 50) 75. Monitor and respond to inbox messages 76. Monitor and respond to updates from the notification stream 77. Regularly check the “Who’s views your profile” tab 78. Search for yourself using different terms to see how others find/view you 79. Measure and analyse LinkedIn marketing efforts 80. Regularly check and update platform settings 81. Change password frequently LinkedIn Advertising Tips 82. Create LinkedIn advertising account 83. Create multiple ad campaigns for each target audience 84. Choose media type (text or video) 85. Write catchy and optimal headlines and descriptions 86. Choose destination URL wisely (preferably to optimised landing page) 87. Use strong images that represent the message 88. Use Call-to-actions in each ad description 89. Run multiple variants of each ad 90. Choose optimal targeting parameters 91. Choose whether to use LinkedIn Audience Network for your ads to show on partner sites 92. Check whether estimated target audience is sufficient/refined enough 93. Set daily budgets 94. Choose Cost-per-click (highly recommended on LinkedIn) or Cost-per-impression 95. Turn on lead collections 96. Choose whether to run campaigns until a specific date or continuously 97. Use LinkedIn ads dashboard to monitor individual and overall campaign performance 98. Regularly choose the best performing ad variant and re-test with more variants 99. Use web analytics or heat-maps to track ad traffic on website 100. Use analysis to adjust ongoing ad campaigns Website by TheSocialShark © 2014. All rights reserved. Privacy Policy Cookie Policy Terms & Conditions Sitemap ↑ Back to top

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100 LINKEDIN TIPS TO REACH YOUR MAXIMUM MARKETING POTENTIAL

  • 1. stuartjdavidson.com http://stuartjdavidson.com/100-linkedin-tips/ 100 LinkedIn Tips To Reach Your Maximum Marketing Potential Knowing powerful LinkedIn tips can be a strong asset to any business or professional marketing on the platform. LinkedIn is growing and continues to be a strong source for new leads or opportunities. I don’t see this changing anytime soon. If your spending time and money on LinkedIn, it’s probably best you make sure that you’re doing it wisely. Fortunately for you, I have compiled a comprehensive list of the 100 (yes 100!) most powerful LinkedIn tips to optimise your LinkedIn marketing campaigns. Let me know if you have any other LinkedIn tips to add in the comments. Which LinkedIn tips do you think are the most powerful? LinkedIn Tips for your Profile 1. Write a creative and keyword-optimised professional headline 2. Add ALL your contact details your willing to share 3. Add your Twitter link 4. Links 3 other links to sites and use a creative Call-to-action (i.e. not “company website” but “Join our site for freebies” 5. Use profile updates wisely 6. Write a catchy and optimised summary 7. Add ALL your relevant work experience and explain important aspects of each position 8. Add links or files to support each work position 9. Add up to 50 skills and expertise that are relevant to your experience 10. Endorse your key connections 11. Add ALL your educational achievements 12. Add links or files to support each educational achievement 13. Update and optimise your profile URL
  • 2. 14. Provide and seek recommendations 15. Use LinkedIn applications and plugins to boost awareness 16. Promote your LinkedIn profile 17. Optimise ALL profile content for search engines 18. Update ALL account settings 19. Regularly update profile when anything changes 20. Upgrade your LinkedIn account to paid membership LinkedIn Company Page Tips 21. Update and optimise your company page vanity URL 22. Write catchy and optimised introduction 23. Add relevant specialities 24. Add ALL business contact details 25. Create banners with links to website 26. Create multiple variations of your page for different audiences 27. Add any business videos 28. Add necessary page admins 29. Upload optimised logos 30. Add ALL products and services 31. Write catchy and optimised product/service descriptions 32. Include details of a connection to contact to find out more about products/services 33. Request product/service recommendations 34. Share company page updates regularly 35. Have content strategy for page update stream 36. Monitor insights tab 37. Optimise ALL page content for search engines 38. Promote company page 39. Regularly update page when anything changes LinkedIn Groups Tips 40. Create a group and participate 41. Add keyword-optimised group name 42. Add group profile picture 43. Write group profile summary 44. Write group rules 45. Update ALL group settings 46. Publish group content regularly 47. Have content strategy for group updates 48. Add significant discussions to manager’s choice section 49. Create polls 50. Promote business developments in promotions tab 51. Advertise job opportunities in jobs tab 52. Consistently monitor the manage tab 53. Monitor group statistics 54. Promote group 55. Invite connections to join LinkedIn Platform Tips 56. Be clear on your LinkedIn marketing goals 57. Create content and activity calenders for consistency and continuity 58. Invite new members to connect using advanced searches
  • 3. 59. Use find alumni to connect with past colleagues 60. Use search box for quicker navigation 61. ALWAYS write personalised messages, never use the defaults 62. Regularly keep in touch with existing connections 63. Monitor and use recent conversations tab on network page 64. Use home page to monitor network updates and engage 65. Set up LinkedIn channels for optimal content streaming 66. Read content from LinkedIn channels and engage with influencer’s 67. Link other social media sites to LinkedIn 68. Choose homepage filter setting for streamlined update notifications 69. Ask questions and and respond to others 70. Utilise Events to Engage Clients 71. Monitor jobs tab for work opportunities 72. Recruit using the jobs tab 73. Follow and engage with other company pages 74. Join and engage with other related groups (up to 50) 75. Monitor and respond to inbox messages 76. Monitor and respond to updates from the notification stream 77. Regularly check the “Who’s views your profile” tab 78. Search for yourself using different terms to see how others find/view you 79. Measure and analyse LinkedIn marketing efforts 80. Regularly check and update platform settings 81. Change password frequently LinkedIn Advertising Tips 82. Create LinkedIn advertising account 83. Create multiple ad campaigns for each target audience 84. Choose media type (text or video) 85. Write catchy and optimal headlines and descriptions 86. Choose destination URL wisely (preferably to optimised landing page) 87. Use strong images that represent the message 88. Use Call-to-actions in each ad description 89. Run multiple variants of each ad 90. Choose optimal targeting parameters 91. Choose whether to use LinkedIn Audience Network for your ads to show on partner sites 92. Check whether estimated target audience is sufficient/refined enough 93. Set daily budgets 94. Choose Cost-per-click (highly recommended on LinkedIn) or Cost-per-impression 95. Turn on lead collections 96. Choose whether to run campaigns until a specific date or continuously 97. Use LinkedIn ads dashboard to monitor individual and overall campaign performance 98. Regularly choose the best performing ad variant and re-test with more variants 99. Use web analytics or heat-maps to track ad traffic on website 100. Use analysis to adjust ongoing ad campaigns Website by TheSocialShark © 2014. All rights reserved. Privacy Policy Cookie Policy Terms & Conditions Sitemap ↑ Back to top