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Study the consumer behavior

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AJEET KUMAR YADAV
AJEET KUMAR YADAV

This document summarizes a survey conducted on consumer behavior regarding Cinthol soap. The survey aimed to study awareness levels, perceptions, satisfaction, and loyalty towards Cinthol and other soap brands. Key findings include: 1) 30% of respondents preferred Cinthol soap; 2) 50% of Cinthol customers were satisfied; and 3) 56% of customers reported being loyal to the Cinthol brand. The survey found that price and quality were the most important factors influencing customers' buying decisions.

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Research and analysis through survey PRESENTED BY-KEERTANA SHAGUN AKHILESH
COMPANY Profile • Industry - Consumer goods. • Founded - 1897 • Founders - Ardeshir Godrej PirojshaGodrej • Headquarter - Mumbai; • Key People - Adi Godrej (Chairman) Jamshyd Godrej • Revenue - $216 billion (2013)
objective • Our main objective is to study the consumer behavior regarding CINTHOL soap. • To determine the awareness level of the soap brands • To identify perception of the consumers • Customer satisfaction.
PRODUCT PROFILE • Cinthol soap is the brand of Godrej Consumer products ltd. was launched in 1952. • Which was carefully nurtured by the company and owns a special place in the Indian consumer’s mind. • Godrej always tries to experiment with this product, trying out new things and coming out with different variants to be in tune with the changing consumer trends.
RESEARCH METHODOLOGY Questionnaire Method- A set of predetermined questions for all respondents that serves as a primary research instrument in survey research.
Survey Results • CINTHOL SHOP PREFERRED- 30% 25% 20% 15% 10% CINTHOL LUX LIFE BOUY DOVE OTHER
CUSTOMERS OPINION 40% 20% 30% 10% EXECELLENT VERY GOOD GOOD POOR
CUSTOMER SATISFACTION 50% 30% 20% YES NO NOT SURE
CUSTOMERS Loyalty 56% 44% LOYAL NOT LOYAL
PRODUCT AWARENESS 46% 34% 20% ADVERTISEMENT WORD OF MOUTH OTHERS
FACTOR THAT AFFECTED Customers DECISION 23 37 57 63 49 21 14 14 13 22 23 PRICE AVAILABILITY PACKAGING QUALITY 64 LOW AVERAGE HIGH
FINDING • 50% Customers of CINTHOL are satisfied. • Company should have to increase availability of the product. • CINTHOL is highly used soap for better fragrance and refreshment • 56% Customers are loyal to CINTHOL. • 30% Customers think that it is an excellent product.
CONCLUSION • Questionnaire is the best way of collecting the data. • Products price and quality is the factors that have high effect on consumer’s buying decision.
Study the consumer behavior

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Study the consumer behavior

  • 1. Research and analysis through survey PRESENTED BY-KEERTANA SHAGUN AKHILESH
  • 2. COMPANY Profile • Industry - Consumer goods. • Founded - 1897 • Founders - Ardeshir Godrej PirojshaGodrej • Headquarter - Mumbai; • Key People - Adi Godrej (Chairman) Jamshyd Godrej • Revenue - $216 billion (2013)
  • 3. objective • Our main objective is to study the consumer behavior regarding CINTHOL soap. • To determine the awareness level of the soap brands • To identify perception of the consumers • Customer satisfaction.
  • 4. PRODUCT PROFILE • Cinthol soap is the brand of Godrej Consumer products ltd. was launched in 1952. • Which was carefully nurtured by the company and owns a special place in the Indian consumer’s mind. • Godrej always tries to experiment with this product, trying out new things and coming out with different variants to be in tune with the changing consumer trends.
  • 5. RESEARCH METHODOLOGY Questionnaire Method- A set of predetermined questions for all respondents that serves as a primary research instrument in survey research.
  • 6. Survey Results • CINTHOL SHOP PREFERRED- 30% 25% 20% 15% 10% CINTHOL LUX LIFE BOUY DOVE OTHER
  • 7. CUSTOMERS OPINION 40% 20% 30% 10% EXECELLENT VERY GOOD GOOD POOR
  • 8. CUSTOMER SATISFACTION 50% 30% 20% YES NO NOT SURE
  • 9. CUSTOMERS Loyalty 56% 44% LOYAL NOT LOYAL
  • 10. PRODUCT AWARENESS 46% 34% 20% ADVERTISEMENT WORD OF MOUTH OTHERS
  • 11. FACTOR THAT AFFECTED Customers DECISION 23 37 57 63 49 21 14 14 13 22 23 PRICE AVAILABILITY PACKAGING QUALITY 64 LOW AVERAGE HIGH
  • 12. FINDING • 50% Customers of CINTHOL are satisfied. • Company should have to increase availability of the product. • CINTHOL is highly used soap for better fragrance and refreshment • 56% Customers are loyal to CINTHOL. • 30% Customers think that it is an excellent product.
  • 13. CONCLUSION • Questionnaire is the best way of collecting the data. • Products price and quality is the factors that have high effect on consumer’s buying decision.