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Success Magazine and ComCom

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The document discusses a proposal for Success magazine to launch an e-commerce marketplace called Success Mart that allows its subscribers to buy and sell products and services amongst each other. Key details include that it would be a private marketplace powered by ComCom Networks' Community Commerce technology. The marketplace would provide benefits like new revenue opportunities, visibility for small businesses, and trusted transactions between subscribers. An implementation timeline and marketing strategies are also outlined.

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Stephen Meade/Jay Sato November 12, 2009
Success Success magazine’s mission is “to be the most trusted resource for individuals seeking guidance and insight into improving their quality of life—professionally and personally”. Each issue focuses on five key areas for achieving success: Business Relationships Wealth Well-being Making a difference
Success magazine & website Targeting: Entrepreneur Home-Based Businesses Small Businesses Self-employed: 65% Magazine rate base: 200,000 Pass along reach: 1,000,000 Success.com visitors/month: 150,000 Weekly e-zine subscribers: 105,000 (opt in)
Success Editorial Offerings Corner Office: high-profile business leaders Lessons in Sports : sports personalities achieving their best Your Personal Best: stories of inspiration, determination Profiles in Greatness: lessons from history 1 on 1: Q & A from experts Success Stories: extraordinary achievements Success Resources: latest office technology Making a Difference: giving back to others Action Plan: turning knowledge into power
New Benefit and Service for Success subscribers Ability to easily transact among smaller businesses represents a compelling advantage for magazine & on-line subscribers Exclusive and proprietary offerings only for Success subscribers Enhanced visibility of products and services for small and home-based businesses Ability to expand market base at a reasonable investment New Opportunity for Success
ComCom Networks introduces COMMUNITY COMMERCE ™ ( Com Com ) A private labeled e-commerce transaction engine which empowers affinity groups and communities to buy and sell products and services only amongst themselves private
Community Commerce is different
e-Commerce w/o ComCom Site N C M O M U I Y T Co C Co A Co B Co D Co F Co E SUCCESS Sell Buy Buy Sell Sell Buy Sell Buy Buy Sell
e-Commerce w/ComCom Site N C M O M U I Y T Co C Co A Co B Co D Co F Co E SUCCESS Sell Sell Sell Sell only Sell Buy Buy Buy Buy only Buy M A R T
Expanding the Community Affiliates (optional) MBE employees Alliance Partners with MBOC (optional) Suppliers Vendors Insurance Equipment providers
Expanding the Revenue Potential Y N C M O M U I Co C Co A Co B Co D Co F Co E Buy Sell Buy Sell Buy Sell Buy Sell Sell Buy T SUCCESS M A R T Buy Only Affiliated Employees Sell only Sell only Alliance Partner Alliance Partner
Benefits: Success Alternate commerce venue not readily available to small and home-based companies Immediate exposure to broad audience Customizable to support wide range of industries and categories for buyers & sellers Trusted transaction ( fraud prevention) Revenue generation for Success (optional) Low cost start-up/operation Scalable without modifications Quick implementation
Benefits: Success Success has control as content & site administrator Site is hosted and infrastructure maintained by CCN Reporting dashboard for instant tracking of activity Monitor member responsiveness Evaluate promotions for subscribers Site/transaction security (tested, certified)
Benefits: Success subscriber Expand merchandising to trusted subscribers/ customers Low-cost opportunity to promote and advertise Differential pricing opportunity (subscriber discount) Inventory adjustment via alternate distribution Adding products or services to ComCom Site is fast and intuitive Trusted provider and purchaser minimizes fraud
Benefits: Success subscriber Facilitates quick and volume purchases between companies Powerful search Quick learning curve using intuitive input and search templates Hierarchy controls (controls access within companies) Flexible payment/settlement options Credit cards, debit cards, procurement cards, existing checking accounts, Automated Clearing House (ACH),
Strategies Product promotions Employee purchase programs Volume purchases for co-marketing campaigns Success subscribers-only limited edition items or bundles End of model life close-out
Product Promotion Example: Custom Kimonos Co. Instead of just selling out of her home-based location, seamstress/owner now has ability to sell on-line to a wider audience and gain company name recognition and visibility of product line and promotions Sale Sale Custom Kimonos
Easy Product Set-up M A R T
Easy Product Set-up
Easy Product Set-up
Easy Product Set-up
Easy Product Set-up
Verify New Product Set-up
Buy A Product First “Search” for product
Buy a Product Pull menus to select search criteria
Endless Possibilities for Small Businesses
Example: ABYZ Electronics Retailer Blu-ray Home Theater BDV-IT1000ES Organic LED TV XEL-1 VAIO P Series PC VGN-PS30H/Q Cyber-shot camera DSC-T90 Retail Location Price $1999.99 $2499.99 $899.99 $299.99 SUCCESS MART Offer $1599.99 $2299.99 $799.99 $259.99
Marketing Launch Success Launches eCommerce Service “ Success subscribers have been requesting a quick and easier way to access other subscribers’ products and services to expand their business and find new customers. Today I’m excited to announce the launch of the Success Mart, a new on-line private eCommerce service , which gives Subscribers the ability to merchandise and access other Success subscribers’ select products and services. The Mart will provide an invaluable and exciting new resource in generating revenue.” Daren Hardy , Publisher and Editorial Director
Marketing Momentum E-zine supplement: promotions @ M A R T t h e What’s Successful Optimize your desktop experience with this Full HD 1080p 22" (21.5" viewable) widescreen LCD. Connect your game console or DVD player through the HDMI input and enjoy HD content on your desktop. 20,000:1 dynamic contrast ratio delivers brilliant, blur-free images with incredible definition and detail. Complete your multimedia experience with SRS WOW HD stereo sound. Red Chamber Co. has been in seafood business since 1973. The variety of seafood products we offer has allowed us to be an innovator in product development. The diversity of our products allows us to be the leader in the seafood industry.
Business Model Revenue Sign-up fees Fee amount could be dependent on: Annual gross revenues Number of employees Number of companies anticipated to participate Type of industry Company versus affiliated employee or alliance partner Transaction fees (% of transacted amount) % can be fixed or graduated depending on transaction volume thresholds
Time Line Nov Dec Jan o------------------------o Develop Success on-line training modules o Launch and announce via e-zine and magazine o Present opportunity; secure support and commitment o Sign Letter of Intent o-----------------------o Fully develop and test site o--------o Good faith pre-development of Success site o ---------o Demonstrations of ComCom site capabilities, if needed o Finalize contract o-----------o Prepare annual marketing plant to drive participation o -------o Discuss and develop business model, milestone, reporting dashboard
T h a n k s
Addendums
Success as Sponsor: Getting Started Implementation is a turn-key solution so no new IT infrastructure is required
Success Subscriber: Getting Started Subscriber (member) sign-up is an automated process.
ComCom Networks Team Stephen Meade, Board Chairman and Founder Mr. Meade has played an integral role in developing MonetaPro’s business model, management team, client relationships, systems and strategy.  Under his direction the company has created several product offerings based on the same core technology. Mr. Meade is also the Principal in the holding company BigBamboo, LLC. ( www.BigBambooLLC.com ), which brings companies from conceptualization to creation.  Serving as Chairman and “Resident Rainmaker”, the holding company has created: www.Cenoplex.com , www.Starbiz.tv , www.spoonmantics.com , Principles of Communication, MBTweeners, and others. Mr. Meade has been successfully involved in e-commerce for over 13 years and has extensive knowledge in transaction processing and payment facilitation. Also, utilizing his background in both sales and sales psychology, he offers a unique perspective to e-commerce and transaction processing. He has created successful, intuitive and forward-thinking online business models by applying Neurolinguistics, logic flow and imaginative site design. In 1996 he founded VirtualSellers.com (OTC BB: VDOT), a provider of e-commerce transaction processing service for Internet-based e-tailers. VDOT provided back-end transaction processing and clearing.  The selling company would receive a check and mailing label to ship their products. By focusing on actual sales and completed orders instead of hits, page views or impressions, the hit-to-sales ratio rose to 6.5% compared to industry average of less than 1%. Order completion soared to 78% versus an industry average of only 16%. This technology, service and concept were an early precursor to PayPal. VDOT reached a remarkable market cap height of $950M and was successfully sold to a public company. In 1999 he successfully created SiteVisions, a website and database development company, which was later sold in 2000. The user interface of the latest company has garnered critical acclaims of “elegant”, “wow!”, “unlike any business application that exists”, “intuitive”, and “impressive”  from such luminaries as SAP, NASA, Nebraska Economic Development and Accenture. Prior to his e-commerce ventures, he was a regional vice president with Travelers Group, a Fortune 500 financial services company.  His responsibilities included hiring and training a sales force with full commission positions.  He holds a Series 6 & 63 and Series 26 Principle’s licenses. He is a graduate of the University of Missouri at Kansas City. And when he was only 18, he created and owned Times Up!, a chain of retail stores which sold watches and fashion items. Mr. Meade has co-written three books in the field of credit improvement, budget and finance. Mr. Meade is a much sought-after speaker and has given lectures or served on panels numerous universities including Northwestern University , University of Chicago, Loyola University, Peter Kiewit Institute, Illinois Institute of Technology, University of Illinois at Chicago, University of Missouri at Kansas City, and the University of Nebraska. Mr. Meade is a Founding Member of KnockNOW, a non-profit group created to accelerate the opportunities for entrepreneurs ( www.knocknow.com ). He is also on the Advisory Boards of Chicago House of Blues, International House of Blues Foundation, Massachusetts Institute of Technology Enterprise Forum, PC Guild (tour management solution for bands) and Reinvention (strategy and marketing for women-led businesses). Recently, he was selected as a judge for the prestigious global business plan challenge from Thunderbird ( www.innovationchallenge.com ) and a finalist judge for Boats.com e-commerce challenge.
ComCom Networks Team Jay Sato, Chief Marketing Officer Mr. Sato is responsible for marketing, client relationships and community sponsor site implementation. He has over 25 years of executive marketing experience at Sony Electronic Inc. As a General Manager and Vice President he was responsible for creating new product categories for Sony. He was part of the team that introduced the Compact Disc player and format in 1982. In 1985 he launched the first consumer camcorder and built the Handycam™ camcorder business into $1 billion in sales and sustained a #1 market share position that Sony still enjoys. His management responsibilities included sales, marketing, financials, innovative product development, flexible pricing structures, procurement (supply chain), impactful promotions, award-winning national TV/print advertising, ground-breaking websites, and retail-partner merchandising. He also created the first U.S. home video competition with the American Film Institute and Francis Coppola and ran the contest for 14 years. To expand Sony’s imaging business, he created and developed Sony’s digital camera division. Within one year of introducing Sony’s Digital Mavica™ camera, Sony gained #1 market share. To expand the application and enjoyment of digital imaging, he then led a development team of engineers, operations, marketers and lawyers and set-up ImageStation.com, Sony’s entrepreneurial venture in image sharing, printing and gifting website services. ImageStation.com garnered almost 2 million active members in its first year and received numerous industry awards for its innovative capabilities. To elevate Sony’s other web services, he was assigned all marketing for SonyStyle.com, Sony’s eCommerce website. He supervised all advertising (TV, print, email, banner) and oversaw CRM database management and web analytics for demand generation, customer acquisition and retention. He has also participated in many digital imaging panels at CES and COMDEX and appeared on MCNBC, The Home Show, local news affiliates and been quoted in the New York Times, Los Angeles Times and AP service. He has received many awards including the 1999 Telly Award for producing a Travel Channel segment ‘Freeze Frame Fiji”. And in 2000 he was distinguished with the American Jewish Committee’s Human Relations Award. He has an engineering degree from the University of California, Berkeley, and an MBA from Harvard Business School. He currently holds 5 patents and 12 patents pending in digital imaging.

More Related Content

Success Magazine and ComCom

  • 1. Stephen Meade/Jay Sato November 12, 2009
  • 2. Success Success magazine’s mission is “to be the most trusted resource for individuals seeking guidance and insight into improving their quality of life—professionally and personally”. Each issue focuses on five key areas for achieving success: Business Relationships Wealth Well-being Making a difference
  • 3. Success magazine & website Targeting: Entrepreneur Home-Based Businesses Small Businesses Self-employed: 65% Magazine rate base: 200,000 Pass along reach: 1,000,000 Success.com visitors/month: 150,000 Weekly e-zine subscribers: 105,000 (opt in)
  • 4. Success Editorial Offerings Corner Office: high-profile business leaders Lessons in Sports : sports personalities achieving their best Your Personal Best: stories of inspiration, determination Profiles in Greatness: lessons from history 1 on 1: Q & A from experts Success Stories: extraordinary achievements Success Resources: latest office technology Making a Difference: giving back to others Action Plan: turning knowledge into power
  • 5. New Benefit and Service for Success subscribers Ability to easily transact among smaller businesses represents a compelling advantage for magazine & on-line subscribers Exclusive and proprietary offerings only for Success subscribers Enhanced visibility of products and services for small and home-based businesses Ability to expand market base at a reasonable investment New Opportunity for Success
  • 6. ComCom Networks introduces COMMUNITY COMMERCE ™ ( Com Com ) A private labeled e-commerce transaction engine which empowers affinity groups and communities to buy and sell products and services only amongst themselves private
  • 8. e-Commerce w/o ComCom Site N C M O M U I Y T Co C Co A Co B Co D Co F Co E SUCCESS Sell Buy Buy Sell Sell Buy Sell Buy Buy Sell
  • 9. e-Commerce w/ComCom Site N C M O M U I Y T Co C Co A Co B Co D Co F Co E SUCCESS Sell Sell Sell Sell only Sell Buy Buy Buy Buy only Buy M A R T
  • 10. Expanding the Community Affiliates (optional) MBE employees Alliance Partners with MBOC (optional) Suppliers Vendors Insurance Equipment providers
  • 11. Expanding the Revenue Potential Y N C M O M U I Co C Co A Co B Co D Co F Co E Buy Sell Buy Sell Buy Sell Buy Sell Sell Buy T SUCCESS M A R T Buy Only Affiliated Employees Sell only Sell only Alliance Partner Alliance Partner
  • 12. Benefits: Success Alternate commerce venue not readily available to small and home-based companies Immediate exposure to broad audience Customizable to support wide range of industries and categories for buyers & sellers Trusted transaction ( fraud prevention) Revenue generation for Success (optional) Low cost start-up/operation Scalable without modifications Quick implementation
  • 13. Benefits: Success Success has control as content & site administrator Site is hosted and infrastructure maintained by CCN Reporting dashboard for instant tracking of activity Monitor member responsiveness Evaluate promotions for subscribers Site/transaction security (tested, certified)
  • 14. Benefits: Success subscriber Expand merchandising to trusted subscribers/ customers Low-cost opportunity to promote and advertise Differential pricing opportunity (subscriber discount) Inventory adjustment via alternate distribution Adding products or services to ComCom Site is fast and intuitive Trusted provider and purchaser minimizes fraud
  • 15. Benefits: Success subscriber Facilitates quick and volume purchases between companies Powerful search Quick learning curve using intuitive input and search templates Hierarchy controls (controls access within companies) Flexible payment/settlement options Credit cards, debit cards, procurement cards, existing checking accounts, Automated Clearing House (ACH),
  • 16. Strategies Product promotions Employee purchase programs Volume purchases for co-marketing campaigns Success subscribers-only limited edition items or bundles End of model life close-out
  • 17. Product Promotion Example: Custom Kimonos Co. Instead of just selling out of her home-based location, seamstress/owner now has ability to sell on-line to a wider audience and gain company name recognition and visibility of product line and promotions Sale Sale Custom Kimonos
  • 24. Buy A Product First “Search” for product
  • 25. Buy a Product Pull menus to select search criteria
  • 26. Endless Possibilities for Small Businesses
  • 27. Example: ABYZ Electronics Retailer Blu-ray Home Theater BDV-IT1000ES Organic LED TV XEL-1 VAIO P Series PC VGN-PS30H/Q Cyber-shot camera DSC-T90 Retail Location Price $1999.99 $2499.99 $899.99 $299.99 SUCCESS MART Offer $1599.99 $2299.99 $799.99 $259.99
  • 28. Marketing Launch Success Launches eCommerce Service “ Success subscribers have been requesting a quick and easier way to access other subscribers’ products and services to expand their business and find new customers. Today I’m excited to announce the launch of the Success Mart, a new on-line private eCommerce service , which gives Subscribers the ability to merchandise and access other Success subscribers’ select products and services. The Mart will provide an invaluable and exciting new resource in generating revenue.” Daren Hardy , Publisher and Editorial Director
  • 29. Marketing Momentum E-zine supplement: promotions @ M A R T t h e What’s Successful Optimize your desktop experience with this Full HD 1080p 22" (21.5" viewable) widescreen LCD. Connect your game console or DVD player through the HDMI input and enjoy HD content on your desktop. 20,000:1 dynamic contrast ratio delivers brilliant, blur-free images with incredible definition and detail. Complete your multimedia experience with SRS WOW HD stereo sound. Red Chamber Co. has been in seafood business since 1973. The variety of seafood products we offer has allowed us to be an innovator in product development. The diversity of our products allows us to be the leader in the seafood industry.
  • 30. Business Model Revenue Sign-up fees Fee amount could be dependent on: Annual gross revenues Number of employees Number of companies anticipated to participate Type of industry Company versus affiliated employee or alliance partner Transaction fees (% of transacted amount) % can be fixed or graduated depending on transaction volume thresholds
  • 31. Time Line Nov Dec Jan o------------------------o Develop Success on-line training modules o Launch and announce via e-zine and magazine o Present opportunity; secure support and commitment o Sign Letter of Intent o-----------------------o Fully develop and test site o--------o Good faith pre-development of Success site o ---------o Demonstrations of ComCom site capabilities, if needed o Finalize contract o-----------o Prepare annual marketing plant to drive participation o -------o Discuss and develop business model, milestone, reporting dashboard
  • 32. T h a n k s
  • 34. Success as Sponsor: Getting Started Implementation is a turn-key solution so no new IT infrastructure is required
  • 35. Success Subscriber: Getting Started Subscriber (member) sign-up is an automated process.
  • 36. ComCom Networks Team Stephen Meade, Board Chairman and Founder Mr. Meade has played an integral role in developing MonetaPro’s business model, management team, client relationships, systems and strategy.  Under his direction the company has created several product offerings based on the same core technology. Mr. Meade is also the Principal in the holding company BigBamboo, LLC. ( www.BigBambooLLC.com ), which brings companies from conceptualization to creation.  Serving as Chairman and “Resident Rainmaker”, the holding company has created: www.Cenoplex.com , www.Starbiz.tv , www.spoonmantics.com , Principles of Communication, MBTweeners, and others. Mr. Meade has been successfully involved in e-commerce for over 13 years and has extensive knowledge in transaction processing and payment facilitation. Also, utilizing his background in both sales and sales psychology, he offers a unique perspective to e-commerce and transaction processing. He has created successful, intuitive and forward-thinking online business models by applying Neurolinguistics, logic flow and imaginative site design. In 1996 he founded VirtualSellers.com (OTC BB: VDOT), a provider of e-commerce transaction processing service for Internet-based e-tailers. VDOT provided back-end transaction processing and clearing.  The selling company would receive a check and mailing label to ship their products. By focusing on actual sales and completed orders instead of hits, page views or impressions, the hit-to-sales ratio rose to 6.5% compared to industry average of less than 1%. Order completion soared to 78% versus an industry average of only 16%. This technology, service and concept were an early precursor to PayPal. VDOT reached a remarkable market cap height of $950M and was successfully sold to a public company. In 1999 he successfully created SiteVisions, a website and database development company, which was later sold in 2000. The user interface of the latest company has garnered critical acclaims of “elegant”, “wow!”, “unlike any business application that exists”, “intuitive”, and “impressive”  from such luminaries as SAP, NASA, Nebraska Economic Development and Accenture. Prior to his e-commerce ventures, he was a regional vice president with Travelers Group, a Fortune 500 financial services company.  His responsibilities included hiring and training a sales force with full commission positions.  He holds a Series 6 & 63 and Series 26 Principle’s licenses. He is a graduate of the University of Missouri at Kansas City. And when he was only 18, he created and owned Times Up!, a chain of retail stores which sold watches and fashion items. Mr. Meade has co-written three books in the field of credit improvement, budget and finance. Mr. Meade is a much sought-after speaker and has given lectures or served on panels numerous universities including Northwestern University , University of Chicago, Loyola University, Peter Kiewit Institute, Illinois Institute of Technology, University of Illinois at Chicago, University of Missouri at Kansas City, and the University of Nebraska. Mr. Meade is a Founding Member of KnockNOW, a non-profit group created to accelerate the opportunities for entrepreneurs ( www.knocknow.com ). He is also on the Advisory Boards of Chicago House of Blues, International House of Blues Foundation, Massachusetts Institute of Technology Enterprise Forum, PC Guild (tour management solution for bands) and Reinvention (strategy and marketing for women-led businesses). Recently, he was selected as a judge for the prestigious global business plan challenge from Thunderbird ( www.innovationchallenge.com ) and a finalist judge for Boats.com e-commerce challenge.
  • 37. ComCom Networks Team Jay Sato, Chief Marketing Officer Mr. Sato is responsible for marketing, client relationships and community sponsor site implementation. He has over 25 years of executive marketing experience at Sony Electronic Inc. As a General Manager and Vice President he was responsible for creating new product categories for Sony. He was part of the team that introduced the Compact Disc player and format in 1982. In 1985 he launched the first consumer camcorder and built the Handycam™ camcorder business into $1 billion in sales and sustained a #1 market share position that Sony still enjoys. His management responsibilities included sales, marketing, financials, innovative product development, flexible pricing structures, procurement (supply chain), impactful promotions, award-winning national TV/print advertising, ground-breaking websites, and retail-partner merchandising. He also created the first U.S. home video competition with the American Film Institute and Francis Coppola and ran the contest for 14 years. To expand Sony’s imaging business, he created and developed Sony’s digital camera division. Within one year of introducing Sony’s Digital Mavica™ camera, Sony gained #1 market share. To expand the application and enjoyment of digital imaging, he then led a development team of engineers, operations, marketers and lawyers and set-up ImageStation.com, Sony’s entrepreneurial venture in image sharing, printing and gifting website services. ImageStation.com garnered almost 2 million active members in its first year and received numerous industry awards for its innovative capabilities. To elevate Sony’s other web services, he was assigned all marketing for SonyStyle.com, Sony’s eCommerce website. He supervised all advertising (TV, print, email, banner) and oversaw CRM database management and web analytics for demand generation, customer acquisition and retention. He has also participated in many digital imaging panels at CES and COMDEX and appeared on MCNBC, The Home Show, local news affiliates and been quoted in the New York Times, Los Angeles Times and AP service. He has received many awards including the 1999 Telly Award for producing a Travel Channel segment ‘Freeze Frame Fiji”. And in 2000 he was distinguished with the American Jewish Committee’s Human Relations Award. He has an engineering degree from the University of California, Berkeley, and an MBA from Harvard Business School. He currently holds 5 patents and 12 patents pending in digital imaging.