Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Summary Deepali Chanana

•
•
DC LABS
DC LABS

The document provides a summary of the individual's academic and professional experience. It includes details about their educational qualifications like higher secondary school percentage and degrees obtained. It also lists internship and work experience at various advertising and marketing firms between 2008-2010 including roles in account planning, client servicing, and creative development. Hobbies and areas of passion are also mentioned.

1 of 35
Summary since Academic education till now… 2006 :Higher Secondary School,CBSE, Commerce : 81.1% Since 2008 : Freelance in Marketing and Advertising 2009’ May : Amity School of Business, Marketing and Advertising ,CGPA:6.19/10 2008:4 weeks: Rediffusion DY&R Trainee 2009 ‘May-Oct : Media solutions( Advertising SME) 2009’Nov -Feb: JWT 2009’Feb -Now: Mediasolutions (Advertising SME) SINCE 2009’Dec : Mentor at www.thinketc.com Hobbies : Sports, writing, adventure ,poetry on www.deepalichanana.blogspot.com Passion : Advertising , marketing strategy ,creativity and curiosity Ms.Deepali Chanana
Financial management Production operation management Human resource management Finance and accounts Taxation Entrepreneurship Behavioral science MIS & IT Projects academia @ management general preview
stress mgt
B plan: PISCICULTURE SCOPE ISSUES AND REFLECTIONS SWOT ANALYSIS FACTORS AFFECTING PROJECT LOCATION FISH CULTURE--PLAYERS OF INDIA PRODUCTION FEASIBILITY CAPITAL INVESTMENT APPROXIMATION & ESTIMATED PROFITS STRATEGY FOR FUTURE on entreprenurship
THE INDUSTRY ISSUE (Reasons behind) There were total 1,47,000 workers of 22 unions included workers , technicians and artists who complained of the following issues -: THE RESOLUTION - OCTOBER 3 RD , 2008 THE RESOLUTION - OCTOBER 3 RD , 2008 human resource mgt
Sacked workers beat CEO to death in Greater Noida 50 Hurt, 10 Execs in ICU As 200-Strong Mob Runs Riot human resource mgt
Production Operation Mgt Globalization evaluation World Advertising Research Center (WARC) , McDonald's has not only lasted the distance, it’s branching out and is opening more outlets due to its effective marketing strategies.
Projects academia @ advertising & marketing preview @ College projection
 
Diversification in their existing range of products or a new line altogether Segmentation is a consequential result of the above two issues
“ the 30 minute delivery time is the common template for domino’s globally. It was a company policy that stuck to it in India as well, which was a big Challenge”
THE POWER OF BRANDING
RETAIL INDUSTRY ETOP SAP SWOT
 
SAP Capability Factors Nature Of Impact Competitive Strengths and Weakness Financial Capabilities Turnover of Rs. 499.31 crores for the year 2008-09. Gross fixed assets of RS. 143.53 crores Earning per share at Rs 17.92 for year 2008 Budget of Rs. 200 million for marketing campaigns. Strategic relationships with two major investors in PT Bumi Resources TBK and SAAD Investments Company Ltd. Marketing Capabilities Tie-ups with banks like HDFC, CITIBANK, ICICI BANK Celebrity endorsement first time by an Indian retailer. Position itself as a balanced style and price retailer. CRM: Season Updates and Loyalty Programs. Operation Capabilities Westside stores are spread across 15,000 to 30,000 sq ft. Plans to expand 27 to 60 stores in Tier II and Tier III cities over the next three years. About 90 per cent of Westside offerings are homegrown. Company committed to prevent the Wasteful use of natural resources. 10-11 smaller formats of Westside stores, which will be called as ‘ Westside Woman ’ , ‘ Westside Girl ’ .
Personnel Capabilities Employee policies and practices shall be administered in a equal manner and based on merit. Significant amount of senior management time is devoted to ensure that the employees remain highly motivated. Employee compensation is tied to performance. A performance appraisal system has been implemented to assist management in career development & succession planning. It even has an online training program which includes orientation programs for new employees & management development programs for mid-level & senior executives. Information Management Westside website provides electronic access to annual and financial reports, press releases, and notification of upcoming events. The technology initiatives are aimed at enhancing customer convenience & improving cost efficiencies. Focus on technology emphasizes use of electronic coding and inventory management softwares. General Management Capabilities Use of Balance Score Cards It has a very good corporate image. Ratan Tata is a very renowned public figure. The retailer also takes up social service. Funds collected during Diwali (Light a Diya, Help a Child )and New Year (Angels Tree) are donated to NGOs working for underprivileged children.
SWOT MATRIX STRENGTHS Brand Name   Style and Quality Affordable Prices Leadership in selling their . . . . private labels. Huge Marketing Budget WEAKNESSES Low in terms of brand preference. Lack of glamour and celebrity quotient OPPORTNITIES   Retail market growing @ 10% per year Rising incomes. Improvement in infrastructure Consumer preference for shopping in new environments. Increasing awareness levels in Tier II cities. Increased usage of credit cards. The Internet revolution THREATS 98 % of India ’ s retail garment industry operates in the unorganized sector. Increase in consumer expectations. Cost of business operations is very high in India. Shift in consumer demand to foreign brands.
 
SAP Capability Factors Nature Of Impact Competitive Strengths and Weakness Financial Capabilities The company is suffering losses due to surge in costs . Operating profit margins fell below 2 % in H1FY-09. S hrinkage increased on a half-yearly basis from 0.24 to 0.56 per cent of retail sales. The debt-equity ratio is relatively healthy at 0.48 times, a position not enjoyed by most retailers Marketing Capabilities Co-branded credit card with Citibank. A recent one time branding exercise and logo change. Position itself as a family store delivering a complete shopping experience. Gift Vouchers, Season Updates & First Citizen Program. Operation Capabilities Shoppers Stop has 26 stores in 13 cities in   India. It is one of the few stores in India to have retail ERP in place, being integrated with Oracle Financials and the Arthur Planning System. Shopper stop has upgraded the Point of Sale application across the chain to the latest version of JDA's WinDSS application. They have also deployed Plutus which fastens cashier transactions.
Personnel Capabilities It has provided 66 hours of training per associate and 320 hours of international training. It has a well-established system of competency mapping and assessment centre deployment. Integrity is a primary part of their work culture. Overall Loyalty index is a tool to measure Employee Experiences. ASI or Associate Satisfaction Index computed through an annual online survey for all associates of the company, tracks the satisfaction levels of associates. Information Management Shoppers Stop has implemented the next generation B2B portal for its partners and vendors. The management information system (MIS) forms an integral part of the Company's control mechanism. General Management Capabilities A very good image since it is one of the oldest retail giant. The only Indian member of the “ Intercontinental Group of Departmental Stores ” The largest chain of Department Stores in India today. Shoppers Stop has won several awards for its work, recent ones being at Images Fashion Forum - Jan 2009   "Most admired Fashion Retail Destination of the Year" and at Asia Retail Congress - Feb 2009   "Retailer of the Year - Fashion & Lifestyle “ .
SWOT MATRIX STRENGTHS   Brand Name Brand Preference Wide variety with deep assortment. Style and Quality Perfect retail ERP WEAKNESSES Lack of leadership in selling their private labels Lack of glamour and celebrity quotient. The company suffering losses due to surge in costs. OPPORTNITIES Retail market growing @ 10% per year Rising incomes. Improvement in infrastructure Consumer preference for shopping in new environments. Increasing awareness levels in Tier II cities. Increased usage of credit cards. The Internet revolution THREATS 98% of India ’ s retail garment industry operates in the unorganized sector. Increase in consumer expectations. Cost of business operations is very high in India. Shift in consumer demand to foreign brands.
Real life Marketing and Advertising experience
Internship Experience: REDIFFUSION DY & R (8 Weeks) Project :Copywriter trainee & Advertisement overview (May 14th to July 14th 2008) as a - Involvement in the execution of ongoing copywriting project with Creative partners like LG - Assisted the Senior Copywriter in the designing of hangouts, danglers, posters and print ad for LG mobile phone stores - Contributed in the Brainstorming session for the making of a TVC for Amway Company on the theme “Goodness bring revolution” with the Creative Assistant and Creative Partner - Wrote caption for the Airtel print ad released during diwali
Mediasolutions(May’09-OCT’09) Creative, account planning, client servicing Development of corporate promotional documentary. Development of creative brief for the same. Development of online promotional strategy and creative briefs for company website. Leading corporate cliental deal with existing as well as prospective cliental. Building innovation and business strategies for the company Media Solutions 16, Hauz Khas Village New Delhi Phone No.: 011 - 46072744 / 55 E-mail:  [email_address]
Under the leadership of   Mr. Vishal Sharma ( Account executive) , Mr.Ankit Vohra (Account Director ), Mrs. Anumpama Wagh Koppar ( Senior Vice president)   Account planning department (5’Nov’09-5’Feb’10) Gurgaon
GSK: Iodex International JWT-OTC brand study, Primary research of Iodex Pain products for old aged Domestic competitors study Boost: International glucose brand packaging strategy HORLICKS WOMEN Research on attributes of working women of USA to be implemented for women horlicks Nutribar Domestic competitors study: Nature valley and Rite bite Trends Challenger brands of the world Indian rural health care study Pitch : Sansui pitching process: TV market and AV Primary and Secondary research H & A retail NPD analysis: Research on pain solutions worldwide and present trends on consumer study 09-10 Congress Research analysis : Research and representation for Indian National Congress and governmental reforms in USA for devising communication strategies. Projects summary
Horlicks : Study on communication strategies of More in life and health in control & research on horlicks women strategies in International market by the way of study of trends Boost : Research for NPD communication strategy through study of international packaging strategies Nutribar :Primary research and detailed secondary research of close competitors: Naturevalley and Ritebite Misc GSK: Health care communications strategies pursued in the market for youth
Iodex :   Research & study on International JWT’S OTC credential of its brand worldwide Study of International OTC drugs for various applications and their communications strategies Research on OTC marketing strategy in the world Primary research on the performance of Iodex in the market. Various traditional and non-prescriptive strategies on pain management worldwide & in India Pain relief market in India with indepth study on its positioning strategy International trends & innovations in health care industry in India and its communication strategies Pain relief products in International market for old aged.
Sansui Pitch : Communication strategy research on TV industry and competitors analysis .    CTV : Market Analysis Conventional TV: Market analysis Flat TV : Market analysis LCD Market analysis Plasma TV Market analysis RPTV Market analysis Learning from each
Research and representation for Indian National Congress and governmental reforms in USA for communication strategies. Governance difference between India and USA to be used in Congress election promotion
Housing & Apparel : A new range of store in India ,where in a primary research for the evaluation of these stores in different part of city in India was conducted for JWT MUMBAI Branches includes: Rajouri Garden,Raja Garden,Palam vihar,Gurgaon Research included detailed marketing performance at present to determine future marketing and communication strategies for the client H & A.
Objective of Marketing plan Convert mere presence to brand building exercise Branding through e-marketing strategies Create your visibility vis-à-vis competition as a brand through Pr and event management Re-energize till it gets into the competition Marketing plans Wise Institute www.vimsnaukri.com www.universitywebsite.com www.shaadiwithhoneymoon.com Since JWT: Now MEDIASOLUTIONS
Complete Process: 1.Re-layout & Marketing planning for all websites 2.Implentation of marketing plans for website 1 & 2 ( Client ship development and relationship management) 3.Implementation technical ,creative ,managerial aspect with workforce 4.Designing of website 3 & its marketing 5.Follow up with results & regular marketing
Freelance experience “ The meeting place of Strong Ideas” Key functions: Creative ,Market research & strategy.
Connection sources: For references, accreditations ,detailed information for the purpose of hiring or any other professional substance contact at Facebook: Deepali Chanana Twitter: Deepali Chanana Gtalk: [email_address] Skype:deepsleo88 Live: [email_address] Linkedin:www.linkedin.com/deepali1988 Key skill: Innovation.Creativity.Strategic.Marketing.Communication skills

More Related Content

Summary Deepali Chanana

  • 1. Summary since Academic education till now… 2006 :Higher Secondary School,CBSE, Commerce : 81.1% Since 2008 : Freelance in Marketing and Advertising 2009’ May : Amity School of Business, Marketing and Advertising ,CGPA:6.19/10 2008:4 weeks: Rediffusion DY&R Trainee 2009 ‘May-Oct : Media solutions( Advertising SME) 2009’Nov -Feb: JWT 2009’Feb -Now: Mediasolutions (Advertising SME) SINCE 2009’Dec : Mentor at www.thinketc.com Hobbies : Sports, writing, adventure ,poetry on www.deepalichanana.blogspot.com Passion : Advertising , marketing strategy ,creativity and curiosity Ms.Deepali Chanana
  • 2. Financial management Production operation management Human resource management Finance and accounts Taxation Entrepreneurship Behavioral science MIS & IT Projects academia @ management general preview
  • 4. B plan: PISCICULTURE SCOPE ISSUES AND REFLECTIONS SWOT ANALYSIS FACTORS AFFECTING PROJECT LOCATION FISH CULTURE--PLAYERS OF INDIA PRODUCTION FEASIBILITY CAPITAL INVESTMENT APPROXIMATION & ESTIMATED PROFITS STRATEGY FOR FUTURE on entreprenurship
  • 5. THE INDUSTRY ISSUE (Reasons behind) There were total 1,47,000 workers of 22 unions included workers , technicians and artists who complained of the following issues -: THE RESOLUTION - OCTOBER 3 RD , 2008 THE RESOLUTION - OCTOBER 3 RD , 2008 human resource mgt
  • 6. Sacked workers beat CEO to death in Greater Noida 50 Hurt, 10 Execs in ICU As 200-Strong Mob Runs Riot human resource mgt
  • 7. Production Operation Mgt Globalization evaluation World Advertising Research Center (WARC) , McDonald's has not only lasted the distance, it’s branching out and is opening more outlets due to its effective marketing strategies.
  • 8. Projects academia @ advertising & marketing preview @ College projection
  • 9.  
  • 10. Diversification in their existing range of products or a new line altogether Segmentation is a consequential result of the above two issues
  • 11. “ the 30 minute delivery time is the common template for domino’s globally. It was a company policy that stuck to it in India as well, which was a big Challenge”
  • 12. THE POWER OF BRANDING
  • 14.  
  • 15. SAP Capability Factors Nature Of Impact Competitive Strengths and Weakness Financial Capabilities Turnover of Rs. 499.31 crores for the year 2008-09. Gross fixed assets of RS. 143.53 crores Earning per share at Rs 17.92 for year 2008 Budget of Rs. 200 million for marketing campaigns. Strategic relationships with two major investors in PT Bumi Resources TBK and SAAD Investments Company Ltd. Marketing Capabilities Tie-ups with banks like HDFC, CITIBANK, ICICI BANK Celebrity endorsement first time by an Indian retailer. Position itself as a balanced style and price retailer. CRM: Season Updates and Loyalty Programs. Operation Capabilities Westside stores are spread across 15,000 to 30,000 sq ft. Plans to expand 27 to 60 stores in Tier II and Tier III cities over the next three years. About 90 per cent of Westside offerings are homegrown. Company committed to prevent the Wasteful use of natural resources. 10-11 smaller formats of Westside stores, which will be called as ‘ Westside Woman ’ , ‘ Westside Girl ’ .
  • 16. Personnel Capabilities Employee policies and practices shall be administered in a equal manner and based on merit. Significant amount of senior management time is devoted to ensure that the employees remain highly motivated. Employee compensation is tied to performance. A performance appraisal system has been implemented to assist management in career development & succession planning. It even has an online training program which includes orientation programs for new employees & management development programs for mid-level & senior executives. Information Management Westside website provides electronic access to annual and financial reports, press releases, and notification of upcoming events. The technology initiatives are aimed at enhancing customer convenience & improving cost efficiencies. Focus on technology emphasizes use of electronic coding and inventory management softwares. General Management Capabilities Use of Balance Score Cards It has a very good corporate image. Ratan Tata is a very renowned public figure. The retailer also takes up social service. Funds collected during Diwali (Light a Diya, Help a Child )and New Year (Angels Tree) are donated to NGOs working for underprivileged children.
  • 17. SWOT MATRIX STRENGTHS Brand Name   Style and Quality Affordable Prices Leadership in selling their . . . . private labels. Huge Marketing Budget WEAKNESSES Low in terms of brand preference. Lack of glamour and celebrity quotient OPPORTNITIES   Retail market growing @ 10% per year Rising incomes. Improvement in infrastructure Consumer preference for shopping in new environments. Increasing awareness levels in Tier II cities. Increased usage of credit cards. The Internet revolution THREATS 98 % of India ’ s retail garment industry operates in the unorganized sector. Increase in consumer expectations. Cost of business operations is very high in India. Shift in consumer demand to foreign brands.
  • 18.  
  • 19. SAP Capability Factors Nature Of Impact Competitive Strengths and Weakness Financial Capabilities The company is suffering losses due to surge in costs . Operating profit margins fell below 2 % in H1FY-09. S hrinkage increased on a half-yearly basis from 0.24 to 0.56 per cent of retail sales. The debt-equity ratio is relatively healthy at 0.48 times, a position not enjoyed by most retailers Marketing Capabilities Co-branded credit card with Citibank. A recent one time branding exercise and logo change. Position itself as a family store delivering a complete shopping experience. Gift Vouchers, Season Updates & First Citizen Program. Operation Capabilities Shoppers Stop has 26 stores in 13 cities in   India. It is one of the few stores in India to have retail ERP in place, being integrated with Oracle Financials and the Arthur Planning System. Shopper stop has upgraded the Point of Sale application across the chain to the latest version of JDA's WinDSS application. They have also deployed Plutus which fastens cashier transactions.
  • 20. Personnel Capabilities It has provided 66 hours of training per associate and 320 hours of international training. It has a well-established system of competency mapping and assessment centre deployment. Integrity is a primary part of their work culture. Overall Loyalty index is a tool to measure Employee Experiences. ASI or Associate Satisfaction Index computed through an annual online survey for all associates of the company, tracks the satisfaction levels of associates. Information Management Shoppers Stop has implemented the next generation B2B portal for its partners and vendors. The management information system (MIS) forms an integral part of the Company's control mechanism. General Management Capabilities A very good image since it is one of the oldest retail giant. The only Indian member of the “ Intercontinental Group of Departmental Stores ” The largest chain of Department Stores in India today. Shoppers Stop has won several awards for its work, recent ones being at Images Fashion Forum - Jan 2009   "Most admired Fashion Retail Destination of the Year" and at Asia Retail Congress - Feb 2009   "Retailer of the Year - Fashion & Lifestyle “ .
  • 21. SWOT MATRIX STRENGTHS   Brand Name Brand Preference Wide variety with deep assortment. Style and Quality Perfect retail ERP WEAKNESSES Lack of leadership in selling their private labels Lack of glamour and celebrity quotient. The company suffering losses due to surge in costs. OPPORTNITIES Retail market growing @ 10% per year Rising incomes. Improvement in infrastructure Consumer preference for shopping in new environments. Increasing awareness levels in Tier II cities. Increased usage of credit cards. The Internet revolution THREATS 98% of India ’ s retail garment industry operates in the unorganized sector. Increase in consumer expectations. Cost of business operations is very high in India. Shift in consumer demand to foreign brands.
  • 22. Real life Marketing and Advertising experience
  • 23. Internship Experience: REDIFFUSION DY & R (8 Weeks) Project :Copywriter trainee & Advertisement overview (May 14th to July 14th 2008) as a - Involvement in the execution of ongoing copywriting project with Creative partners like LG - Assisted the Senior Copywriter in the designing of hangouts, danglers, posters and print ad for LG mobile phone stores - Contributed in the Brainstorming session for the making of a TVC for Amway Company on the theme “Goodness bring revolution” with the Creative Assistant and Creative Partner - Wrote caption for the Airtel print ad released during diwali
  • 24. Mediasolutions(May’09-OCT’09) Creative, account planning, client servicing Development of corporate promotional documentary. Development of creative brief for the same. Development of online promotional strategy and creative briefs for company website. Leading corporate cliental deal with existing as well as prospective cliental. Building innovation and business strategies for the company Media Solutions 16, Hauz Khas Village New Delhi Phone No.: 011 - 46072744 / 55 E-mail:  [email_address]
  • 25. Under the leadership of   Mr. Vishal Sharma ( Account executive) , Mr.Ankit Vohra (Account Director ), Mrs. Anumpama Wagh Koppar ( Senior Vice president)   Account planning department (5’Nov’09-5’Feb’10) Gurgaon
  • 26. GSK: Iodex International JWT-OTC brand study, Primary research of Iodex Pain products for old aged Domestic competitors study Boost: International glucose brand packaging strategy HORLICKS WOMEN Research on attributes of working women of USA to be implemented for women horlicks Nutribar Domestic competitors study: Nature valley and Rite bite Trends Challenger brands of the world Indian rural health care study Pitch : Sansui pitching process: TV market and AV Primary and Secondary research H & A retail NPD analysis: Research on pain solutions worldwide and present trends on consumer study 09-10 Congress Research analysis : Research and representation for Indian National Congress and governmental reforms in USA for devising communication strategies. Projects summary
  • 27. Horlicks : Study on communication strategies of More in life and health in control & research on horlicks women strategies in International market by the way of study of trends Boost : Research for NPD communication strategy through study of international packaging strategies Nutribar :Primary research and detailed secondary research of close competitors: Naturevalley and Ritebite Misc GSK: Health care communications strategies pursued in the market for youth
  • 28. Iodex :   Research & study on International JWT’S OTC credential of its brand worldwide Study of International OTC drugs for various applications and their communications strategies Research on OTC marketing strategy in the world Primary research on the performance of Iodex in the market. Various traditional and non-prescriptive strategies on pain management worldwide & in India Pain relief market in India with indepth study on its positioning strategy International trends & innovations in health care industry in India and its communication strategies Pain relief products in International market for old aged.
  • 29. Sansui Pitch : Communication strategy research on TV industry and competitors analysis .    CTV : Market Analysis Conventional TV: Market analysis Flat TV : Market analysis LCD Market analysis Plasma TV Market analysis RPTV Market analysis Learning from each
  • 30. Research and representation for Indian National Congress and governmental reforms in USA for communication strategies. Governance difference between India and USA to be used in Congress election promotion
  • 31. Housing & Apparel : A new range of store in India ,where in a primary research for the evaluation of these stores in different part of city in India was conducted for JWT MUMBAI Branches includes: Rajouri Garden,Raja Garden,Palam vihar,Gurgaon Research included detailed marketing performance at present to determine future marketing and communication strategies for the client H & A.
  • 32. Objective of Marketing plan Convert mere presence to brand building exercise Branding through e-marketing strategies Create your visibility vis-à-vis competition as a brand through Pr and event management Re-energize till it gets into the competition Marketing plans Wise Institute www.vimsnaukri.com www.universitywebsite.com www.shaadiwithhoneymoon.com Since JWT: Now MEDIASOLUTIONS
  • 33. Complete Process: 1.Re-layout & Marketing planning for all websites 2.Implentation of marketing plans for website 1 & 2 ( Client ship development and relationship management) 3.Implementation technical ,creative ,managerial aspect with workforce 4.Designing of website 3 & its marketing 5.Follow up with results & regular marketing
  • 34. Freelance experience “ The meeting place of Strong Ideas” Key functions: Creative ,Market research & strategy.
  • 35. Connection sources: For references, accreditations ,detailed information for the purpose of hiring or any other professional substance contact at Facebook: Deepali Chanana Twitter: Deepali Chanana Gtalk: [email_address] Skype:deepsleo88 Live: [email_address] Linkedin:www.linkedin.com/deepali1988 Key skill: Innovation.Creativity.Strategic.Marketing.Communication skills