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Supply chain of maruti suzuki in india

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Ayush Kansal
Ayush Kansal

This document discusses the supply chain management of an automotive company founded in India in 1981. It has plants located in Haryana that produce up to 300,000 units annually. The company sources 70-80% of its components locally from 246 tier-1 suppliers and 20 global suppliers. It has a network of over 1200 dealers and 16 warehouses across India to distribute its vehicles. The company focuses on strategized logistics and vendor management to reduce lead times and optimize resources and transportation.

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SUPPLY CHAIN MANAGEMENT
INTRODUCTION  Founded in 1981, headquartered in Delhi.  Originally owned by Government of India.  Entered in JV with Suzuki Motor Company.  Most trusted and accepted  Need of effective supply chain
Supply Chain Ecosystem
 Plants located at Gurgaon Haryana at Manesar Industrial Town.  Company has 246 local Tire-1 suppliers and 20 global ones  Capacity of three lakh units in 2013.  1204 dealers across India  16 warehouses  Service network of 3013 service stations. Location
Vendor Management  Sources 70-80% of its component requirements form locally developed vendors.  Primary raw material- Steel coils and paint.  Yield Improvement Program.  Strategized logistics.  Lead time reduced from 57 days in 1992 to 19 days in 2003.  Automated Material Receipt System and Wi-Fi enabled handheld devices.
Milk Run System
Resource Optimization : Initiative of Koiltainer Forward Journey -> Export Cars Return Journey -> Steel Coils
Multi – Purpose Container - KOILTAINER Benefits - Optimal Rake Utilization, Reduction in Truck Load ForwardJourney:ExportsCarsfrom stockyardtoPort ReturnJourney:SteelCoilsfromportto Stockyard 3 Coils5 Cars
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Supply chain of maruti suzuki in india

  • 2. INTRODUCTION  Founded in 1981, headquartered in Delhi.  Originally owned by Government of India.  Entered in JV with Suzuki Motor Company.  Most trusted and accepted  Need of effective supply chain
  • 4.  Plants located at Gurgaon Haryana at Manesar Industrial Town.  Company has 246 local Tire-1 suppliers and 20 global ones  Capacity of three lakh units in 2013.  1204 dealers across India  16 warehouses  Service network of 3013 service stations. Location
  • 5. Vendor Management  Sources 70-80% of its component requirements form locally developed vendors.  Primary raw material- Steel coils and paint.  Yield Improvement Program.  Strategized logistics.  Lead time reduced from 57 days in 1992 to 19 days in 2003.  Automated Material Receipt System and Wi-Fi enabled handheld devices.
  • 7. Resource Optimization : Initiative of Koiltainer Forward Journey -> Export Cars Return Journey -> Steel Coils
  • 8. Multi – Purpose Container - KOILTAINER Benefits - Optimal Rake Utilization, Reduction in Truck Load ForwardJourney:ExportsCarsfrom stockyardtoPort ReturnJourney:SteelCoilsfromportto Stockyard 3 Coils5 Cars

Editor's Notes

  1. Gujrat port – Kandala port Haldia port- West Bengal