Surviving Google: SEO in 2020
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The document discusses Google's increasing focus on providing knowledge and information to users through features like Knowledge Graph, Knowledge Panels, and Featured Snippets. It describes how these features have continued expanding to include more data types like videos, reviews, and local information. It also notes that these information features are driving revenue opportunities through paid search listings. Finally, it speculates on the future of search and how the role of keywords and traditional search results may change with trends like the rise of mobile search and voice assistants.
Surviving Google: SEO in 2020
- 12. KNOWLEDGECARDS
- 13. KNOWLEDGEPANELS
- 14. KGISANECOSYSTEM
- 15. ENDLESSANSWERS?
- 17. FEATUREDSNIPPETS
- 18. BUILTONYOURDATA
- 19. AWORKINPROGRESS
- 20. WHAT’SAQUESTION?
- 21. DOUBLETHEANSWERS
- 26. WHATIFICHANGEIT?
- 27. SIXMONTHSLATER…
- 28. PULLEDFROMPAGE1
- 29. COULDWESTEALIT?
- 30. SIXWEEKSLATER…
- 31. ACTNOW,CASHITIN
- 34. DOMINANTENTITIES
- 36. DATAPARTNERSHIPS
- 37. COMPETITIVETOOLS
- 39. CURATORTOCREATOR
- 42. BUILDDEEPCONTENT
- 43. ADDVALUE&INSIGHT
- 44. BRINGYOURA+GAME
- 50. Towardstheend of last year we launchedsome prettybig design improvementsfor Search on mobile and tabletdevices (mobile first! :-). -- JonWiley (Google) WELCOMETOTHEMOBILE-FIRSTERA
- 51. DESKTOPCAROUSELS
- 53. DESKTOPSNACKPACK
- 55. REMEMBERTHISONE?
- 57. RUNYOURNUMBERS
- 59. PAIDHOTELBOOKING
- 61. PAIDONLINEMOVIES
- 62. PAIDONLINEMUSIC
- 63. PAIDONLINEBOOKS
- 64. PAIDMUSIC,PART2
- 77. SO,BURYYOURHEAD…
- 78. …OROPENYOUREYES