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Sxsw 2012 part 1

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This document contains notes from a presentation on lessons learned from SXSW Interactive 2012. Some of the key points discussed include the growing trend of ubiquitous computing driven by technology becoming smaller, faster, more powerful, cheaper, and more energy efficient; the breakdown between the digital and physical worlds as more devices have sensors and are connected; and the need for businesses to embrace mobile opportunities or risk falling behind. Engineering serendipity through context-aware apps that launch based on location, activities, and connections without needing to be manually opened is also mentioned.

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SXSW Interactive 2012 Lessons from SXSW Interactive 2012
What I‘ll be talking about — Jay-Z and all that — THE KEY MEGATREND — Engineering Serendipity – the new SoLoMo — Big Data & ‗The End of Privacy‘ — The Great Tech War — Tyranny of the Screen (and the role of cyborg monkeys) Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
SXSW Interactive 2011 Lessons from SXSW Interactive 2012
SXSW Interactive 2011 Lessons from SXSW Interactive 2012
GAMIFICATION in one slide — Real time feedback — Transparency — Goal-setting — Badges — Leveling up — Onboarding & Mastery — Competition — Teams Lessons from SXSW Interactive 2012
Jay-Z Lessons from SXSW Interactive 2012
why? So&Mo Lessons from SXSW Interactive 2012
normalising of tech as a service Lessons from SXSW Interactive 2012
what underpins this? Lessons from SXSW Interactive 2012
key megatrend Lessons from SXSW Interactive 2012
key megatrend —Smaller, faster, more powerful, cheaper Lessons from SXSW Interactive 2012
don‘t forget about Moore‘s Law! Lessons from SXSW Interactive 2012
“I am currently working on Intel’s chip for 2019” Brian David Johnson, Chief Futurist, Intel Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
key megatrend —Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting Lessons from SXSW Interactive 2012
energy efficiency Computations (per kWh) Less energy: The number of computations computers can carry out using the same amount of energy has been increasing by a factor of two every 1.5 years. Jonathan Koomey Lessons from SXSW Interactive 2012
enough graphs, already! battery life of 2.5 seconds at 1991 levels Lessons from SXSW Interactive 2012
2030: from mid-sized town to toaster oven Lessons from SXSW Interactive 2012
ABC at SXSW – ―Always Be Charging‖ Lessons from SXSW Interactive 2012
key megatrend —Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting, better connected Lessons from SXSW Interactive 2012
TouchPoints 4: Nearly half of UK households now have wifi TP4: 47% Lessons from SXSW Interactive 2012
better connected Out of Home — One of Britain‘s largest shopping centre owners Land Securities is preparing to install free wi-fi and a price comparison programme to all its 22 centres. — “We have got to get over ourselves and realise the internet isn’t going to be the end of the property industry. The two can co-exist,” Ronan Faherty, Commercial Director, Land Securities Lessons from SXSW Interactive 2012
better connected Out of Home Lessons from SXSW Interactive 2012
Lessons from SXSW Interactive 2012
Where does this lead? — Ubiquitous or pervasive computing — always on, always with you (and around you) — ... And always collecting, sharing and disseminating data Lessons from SXSW Interactive 2012
the end of ‗cyberspace‘ — The realm of digital information is being ―everted‖ into the physical world. — There are not two separate realities — one of atoms and one of bits — but one blended or augmented reality where atoms and bits interact and continuously influence one another. Source: The New Inquiry Lessons from SXSW Interactive 2012
— “Like air and drinking water, being digital will be noticed only by its absence, not its presence” Nicholas Negroponte Founder MIT Media Labs Lessons from SXSW Interactive 2012
A little story... Lessons from SXSW Interactive 2012
A little story... Lessons from SXSW Interactive 2012
“12b-WeHear UShaggin” Lessons from SXSW Interactive 2012
"The PC-based HTML web is hopelessly behind mobile in any number of ways. It has no eyes (camera), no ears (audio input), no sense of place (GPS/location data). Why would anyone want to invest in a web that's deaf, dumb, blind, and stuck in one place?“ John Battelle Lessons from SXSW Interactive 2012
there‘s still time… Lessons from SXSW Interactive 2012
To do list — Personal – Get a smartphone – Get home wifi (and maybe a tablet) — Business – Build internal understanding of mobile NOW – Ask yourself this question every day: how will we make money from mobile? Lessons from SXSW Interactive 2012
Engineering Serendipity — Serendipity: a "happy accident" or "pleasant surprise"; specifically, the accident of finding something good or useful without looking for it. Wikipedia — [Engineering] Serendipity means you don‘t have to manually launch apps all the time to know what‘s going on. The apps launch you. TechCrunch Lessons from SXSW Interactive 2012

More Related Content

Sxsw 2012 part 1

  • 1. SXSW Interactive 2012 Lessons from SXSW Interactive 2012
  • 2. What I‘ll be talking about — Jay-Z and all that — THE KEY MEGATREND — Engineering Serendipity – the new SoLoMo — Big Data & ‗The End of Privacy‘ — The Great Tech War — Tyranny of the Screen (and the role of cyborg monkeys) Lessons from SXSW Interactive 2012
  • 3. Lessons from SXSW Interactive 2012
  • 4. SXSW Interactive 2011 Lessons from SXSW Interactive 2012
  • 5. SXSW Interactive 2011 Lessons from SXSW Interactive 2012
  • 6. GAMIFICATION in one slide — Real time feedback — Transparency — Goal-setting — Badges — Leveling up — Onboarding & Mastery — Competition — Teams Lessons from SXSW Interactive 2012
  • 7. Jay-Z Lessons from SXSW Interactive 2012
  • 8. why? So&Mo Lessons from SXSW Interactive 2012
  • 9. normalising of tech as a service Lessons from SXSW Interactive 2012
  • 10. what underpins this? Lessons from SXSW Interactive 2012
  • 11. key megatrend Lessons from SXSW Interactive 2012
  • 12. key megatrend —Smaller, faster, more powerful, cheaper Lessons from SXSW Interactive 2012
  • 13. don‘t forget about Moore‘s Law! Lessons from SXSW Interactive 2012
  • 14. “I am currently working on Intel’s chip for 2019” Brian David Johnson, Chief Futurist, Intel Lessons from SXSW Interactive 2012
  • 15. Lessons from SXSW Interactive 2012
  • 16. key megatrend —Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting Lessons from SXSW Interactive 2012
  • 17. energy efficiency Computations (per kWh) Less energy: The number of computations computers can carry out using the same amount of energy has been increasing by a factor of two every 1.5 years. Jonathan Koomey Lessons from SXSW Interactive 2012
  • 18. enough graphs, already! battery life of 2.5 seconds at 1991 levels Lessons from SXSW Interactive 2012
  • 19. 2030: from mid-sized town to toaster oven Lessons from SXSW Interactive 2012
  • 20. ABC at SXSW – ―Always Be Charging‖ Lessons from SXSW Interactive 2012
  • 21. key megatrend —Smaller, faster, more powerful, cheaper, more energy efficient, longer lasting, better connected Lessons from SXSW Interactive 2012
  • 22. TouchPoints 4: Nearly half of UK households now have wifi TP4: 47% Lessons from SXSW Interactive 2012
  • 23. better connected Out of Home — One of Britain‘s largest shopping centre owners Land Securities is preparing to install free wi-fi and a price comparison programme to all its 22 centres. — “We have got to get over ourselves and realise the internet isn’t going to be the end of the property industry. The two can co-exist,” Ronan Faherty, Commercial Director, Land Securities Lessons from SXSW Interactive 2012
  • 24. better connected Out of Home Lessons from SXSW Interactive 2012
  • 25. Lessons from SXSW Interactive 2012
  • 26. Where does this lead? — Ubiquitous or pervasive computing — always on, always with you (and around you) — ... And always collecting, sharing and disseminating data Lessons from SXSW Interactive 2012
  • 27. the end of ‗cyberspace‘ — The realm of digital information is being ―everted‖ into the physical world. — There are not two separate realities — one of atoms and one of bits — but one blended or augmented reality where atoms and bits interact and continuously influence one another. Source: The New Inquiry Lessons from SXSW Interactive 2012
  • 28. — “Like air and drinking water, being digital will be noticed only by its absence, not its presence” Nicholas Negroponte Founder MIT Media Labs Lessons from SXSW Interactive 2012
  • 29. A little story... Lessons from SXSW Interactive 2012
  • 30. A little story... Lessons from SXSW Interactive 2012
  • 31. “12b-WeHear UShaggin” Lessons from SXSW Interactive 2012
  • 32. "The PC-based HTML web is hopelessly behind mobile in any number of ways. It has no eyes (camera), no ears (audio input), no sense of place (GPS/location data). Why would anyone want to invest in a web that's deaf, dumb, blind, and stuck in one place?“ John Battelle Lessons from SXSW Interactive 2012
  • 33. there‘s still time… Lessons from SXSW Interactive 2012
  • 34. To do list — Personal – Get a smartphone – Get home wifi (and maybe a tablet) — Business – Build internal understanding of mobile NOW – Ask yourself this question every day: how will we make money from mobile? Lessons from SXSW Interactive 2012
  • 35. Engineering Serendipity — Serendipity: a "happy accident" or "pleasant surprise"; specifically, the accident of finding something good or useful without looking for it. Wikipedia — [Engineering] Serendipity means you don‘t have to manually launch apps all the time to know what‘s going on. The apps launch you. TechCrunch Lessons from SXSW Interactive 2012

Editor's Notes

  1. To put the matter concretely, if a modern-day MacBook Air operated at the energy efficiency of computers from 1991, its fully charged battery would last all of 2.5 seconds. Similarly, the world's fastest supercomputer,
  2. Japan's 10.5-petaflop Fujitsu K, currently draws an impressive 12.7 megawatts. That is enough to power a middle-sized town. But in theory, a machine equaling the K's calculating prowess would, inside of two decades, consume only as much electricity as a toaster oven. Today's laptops, in turn, will be matched by devices drawing only infinitesimal power.NOTE: THIS IS REALLY IMPORTANT AS WE WILL SEE...http://www.technologyreview.com/business/40016/?p1=BI
  3. http://www.drapersonline.com/news/land-securities-set-to-introduce-wi-fi-to-all-its-shopping-centres/5035550.article
  4. http://www.drapersonline.com/news/land-securities-set-to-introduce-wi-fi-to-all-its-shopping-centres/5035550.article
  5. In 2012 or 2013 in UK – already far behind US and GermanyNew rulings from the European Parliament have placed new urgency on the allocation of 4G services, telling member nations that they must have “authorised the use” of the two main 4G spectrums by January 1st 2013.
  6. Smartphone sales overtook PC sales in the fourth quarter of 2010
  7. Smartphone sales overtook PC sales in the fourth quarter of 2010
  8. You notice you’ve got no wifi & no phone coverage – does that make you edgy?