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SlideShare a Scribd company logo
info.nl goes SXSW
impressions
Photography by Local Androids
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We are:
Iskander Smit - @iskandr
Rene Samsen - @renesamsen
Won van Kalsbeek - @wonvankalsbeek
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https://vimeo.com/91069015
AMS
Salons: every 1st Friday, starting April 1,
next conference December 2, 2016
Tool: development
Research & valorisation with TaSST project
Photography by Local Androids, Model Leonie Baauw
making IoT work
connectable .io
Austin eXperience
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Statistics SXSW Interactive
1.250 sessies
3,825 participants from 85 foreign countries
2.700 speakers
Media in Attendance: 3,389
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Exhibition
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Form follows me
Form follows function
Form follows emotion
Form follows me
Digital self
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Living two lives
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Intergrated reality
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Sell 1 computer for $1000,-
Sell 1000 computer for $1,-
Single function computers
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Single function
computers
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New responsibilities designers
Iron Man Interfaces, next generation interfaces
Zero learning curve computing
VR vs AR
“Computers are so amazing we
forget about who terrible they are”
- Meron Gribetz
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New role designers
Human-Centered Design: Why Empathy Isn't Enough
Designing Experiences Offline and Online
Happiness = reality - expectations
“Now that we can do anything,
what should we do?”
- Bill Buxton
Design for friction
Design for skill-building
Design for skill-building
Design for collisions
Design for collisions
Design for self-reflection
Design for self-reflection
Design for confrontation
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New duty designers
Get the Message! The Rise of Conversational UI
Social media vs messaging apps
App design vs Bot design
“Kids, today, think every screen is a
touchscreen. Tomorrow they will be
expecting any machine to answer like Siri”
- Chris Messina
New opportunities designers
Personal insights
SapientNitro
Share the story
Data driven
Caring for the end user
Airbnb
Share the story
Data driven design
Caring for end user
Netflix
Frustrations
Data driven design
Caring for end user
Teams
New responsibilities designers
New role designers
New duty designers
New opportunities designers
2016. The year
of BigAI
Reflections on SXSW, Iskander Smit
And a year of new interactions
Parihug
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The AlphaGo Moment
January 2016 tipping point: Google AIs beat number 1 Go Player
The moment Artificial Intelligence became more than just a helpful tool
But it is a bumpy road
Tay.ai of Microsoft discontinued after turning into a racist
The Conversational UI
Uber in Messenger
Works 2 ways:
computers understand people
communication,
and people become more
understanding of computer logic.
Uber via Amazon Echo
The Verge:https://www.youtube.com/watch?v=o26xCTP6n2Q
We are going from utilities to service.
Phone as portal into the service. App
design becomes service design
”
“
Speaking to things
the next generation will do with
What this generation does with touch,
Chris Messina, Uber, SXSW 2016
conversations with things
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Jibo
Is it human or is it a bot? We don’t
know. The bots become part of the
life.
Is it human if you have a relation?
IoT is crucial for conversational UI.
Use everything that is available to
understand the user.
It’s a machine world
On machine learning
A new paradigm
Machine learning for designers
We are still far away from real
understanding AIs. Big data is not
enough. Other concepts needed
The AI should be designed by
designers not (only) engineers
optimising existing processes.
Robots
Asian domination
What is a robot? Is everything AI a
robot? Or should it have a kind of
presence and act. Does it matter?
Becoming our next best friend?
Robots have a low status as
servants/slaves.
Research Wendy Ju
Wearables? Fashion tech.
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Haptics, notifications are the killer
function for wearables. Not from
yourself per se but on a distance
Adaptive & haptic products
Workshop
You need to make wearables that
make it possible to create meaning
with it.
Making sense out of the sensor.
Looking forward to 2017
The Hardware Startup
Is hard.
Hardware then and now. It becomes
more lean and flexible like software.
In it’s own way.
The Hardware Startup
Hardware as a platform
Every product
Product as a platform
Bosch SoftTec
Product as a platform
Home Depot
To conclude
Everything AI
Partnering with our technology
Using unintended interfaces
Post digital has arrived
and IoT found its meaning
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Thanks!
Get in touch with us!



contact@info.nl | t: +31 20 530 91 00
St. Antoniesbreestraat 16
1011 HB Amsterdam, The Netherlands
www.info.nl

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