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A Presentation by Deanna Tomaselli
TAKE YOUR
PASSION AND
MAKE IT HAPPEN
HELLO
MY NAME IS
Deanna
PR
Social Media
Partnerships 
Take Your Passion and Make It Happen
COOL S*@T I'VE DONE
IN MY CAREER
Flown all over the country
Saw One Direction perform live on the Today Show 
Taste-tested burgers and coffee
Attended two red carpet movie premieres
Sat courtside at a Cavs game
Met with top magazine editors at their NYC offices
Was the voice of the Skinny Cow
Attended the NBA All-Star game
Met celebs
Been featured in various outlets and publications 
Got raises and promotions
Played baseball on the field at PNC Park
Attended NYFW
Helped kids in need
Take Your Passion and Make It Happen
OTHER S*@T I'VE DONE
IN MY CAREER
Cried and quit over a boss
Cried some more over other stuff
Budgeted, did expense reports, and budgeted some more
Died a little in meeting after meeting
Reported every minute of my work time for 5 years
Got laid off
Spent more time in excel than I'd ever thought a PR person would 
Broken two laptops (watch out for those liquids)
Didn't get lots of jobs I applied for 
Was told no...more than once
A timeline of
how I got
here
NEW GRAD...HOLY S*@T!
WHAT WAS HAPPENING IN
2006...VERY NICE!
GOT A JOB. GET ME OUTTA HERE
NETWORK, NETWORK, NETWORK
AGENCY LIFE
A LITTLE THING CALLED SOCIAL MEDIA
THE GREAT LAYOFF OF 2011
FREELANCE LIFE
NEW JOB, WHO DIS?
AND THEN THERE WERE BROADS
BACK TO BASICS
THE FUTURE...
KEY SKILLZ
YOU SHOULD
HAVE
A good resume
Some kind of experience (internship or otherwise)
A nice headshot (no beer in hand!)
Email etiquette (say THANK YOU, dammit!) 
NETWORK, NETWORK, NETWORK
Follow up skills + the networking grid 
Involvement outside of your day job
Scrappiness
A genuine interest in what you do
Initiative
Self-reliance 
Social sense
A WORD
ABOUT SOCIAL
SENSE...
THANK
YOU
LinkedIn: linkedin.com/in/deannaferrari
Twitter: @dferrari
rue21.com

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Take Your Passion and Make It Happen

  • 1. A Presentation by Deanna Tomaselli TAKE YOUR PASSION AND MAKE IT HAPPEN
  • 5. COOL S*@T I'VE DONE IN MY CAREER Flown all over the country Saw One Direction perform live on the Today Show  Taste-tested burgers and coffee Attended two red carpet movie premieres Sat courtside at a Cavs game Met with top magazine editors at their NYC offices Was the voice of the Skinny Cow Attended the NBA All-Star game Met celebs Been featured in various outlets and publications  Got raises and promotions Played baseball on the field at PNC Park Attended NYFW Helped kids in need
  • 7. OTHER S*@T I'VE DONE IN MY CAREER Cried and quit over a boss Cried some more over other stuff Budgeted, did expense reports, and budgeted some more Died a little in meeting after meeting Reported every minute of my work time for 5 years Got laid off Spent more time in excel than I'd ever thought a PR person would  Broken two laptops (watch out for those liquids) Didn't get lots of jobs I applied for  Was told no...more than once
  • 8. A timeline of how I got here NEW GRAD...HOLY S*@T! WHAT WAS HAPPENING IN 2006...VERY NICE! GOT A JOB. GET ME OUTTA HERE NETWORK, NETWORK, NETWORK AGENCY LIFE A LITTLE THING CALLED SOCIAL MEDIA THE GREAT LAYOFF OF 2011 FREELANCE LIFE NEW JOB, WHO DIS? AND THEN THERE WERE BROADS BACK TO BASICS THE FUTURE...
  • 9. KEY SKILLZ YOU SHOULD HAVE A good resume Some kind of experience (internship or otherwise) A nice headshot (no beer in hand!) Email etiquette (say THANK YOU, dammit!)  NETWORK, NETWORK, NETWORK Follow up skills + the networking grid  Involvement outside of your day job Scrappiness A genuine interest in what you do Initiative Self-reliance  Social sense