Talking To Your Boss About Lean UX
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The 8 biggest challenges teams face from their bosses when trying to implement Lean UX and what to do about them.
Talking To Your Boss About Lean UX
- 1. TALKING TO YOUR BOSS ABOUT LEAN UX JOSH SEIDEN || JEFF GOTHELF I, LIKE, LITERALLY LOVE LEAN UX.
- 2. YOU’RE IN THE SOFTWARE BUSINESS
- 3. YOU’RE IN THE SOFTWARE BUSINESS AT GOLDMAN SACHS THE LARGEST SINGLE DIVISION IN THE FIRM IS NOW TECHNOLOGY, EMPLOYING EIGHT THOUSAND—A FULL 25 PERCENT—OF THE FIRM’S THIRTY-TWO THOUSAND EMPLOYEES.
- 4. YOU’RE IN THE SOFTWARE BUSINESS GENERAL ELECTRIC REALIZED THEY WERE THE 10TH LARGEST PRODUCER OF SOFTWARE IN THE WORLD BASED ON LINES OF CODE. THEY TRANSFORMED AN INTERNAL SERVICE INTO, GE DIGITAL, AN EXTERNAL SERVICE WHOSE GOAL IS TO CREATE THE OPERATING SYSTEM FOR INDUSTRIAL MACHINES
- 5. We think pure-play We tend to think of software companies like Google, Facebook, etc… Native sw culture These companies didn’t have to change culture/process to become software companies. Can still lose Friendster, MySpace, America Online were all the leading “social networks” of their time.
- 6. We think pure-play We tend to think of software companies like Google, Facebook, etc… Native sw culture These companies didn’t have to change culture/process to become software companies. Can still lose Friendster, MySpace, America Online were all the leading “social networks” of their time.
- 7. Owns no cars / rooms AirBnB offers 1M rooms. More than Marriott, Hilton, or Intercontinental. Taking control of user The incumbents may own the inventory, but they have lost ownership of the customer. Forcing responses Incumbents are forced to respond to terms set by disrupters.
- 8. ‘iPhone on wheels” “Biggest takeaway from @TeslaMotors announcement is the reminder that cars can be made to improve over time, like other electronic devices.” -Consumer Reports End of Model Year? Owners get the latest updates delivered over the air
- 10. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS
- 11. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change
- 12. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes
- 13. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes 3. Break down the silos
- 14. LEAN UX IS THE WAY YOU WORK IN A SOFTWARE BUSINESS 1. Embrace continuous change 2. Focus on outcomes 3. Break down the silos 4. Sense and Respond
- 15. 8 COMMON OBSTACLES TO LEAN UX
- 16. JUST MAKE ME AN APP OK? 1
- 17. JUST MAKE ME AN APP OK? 1
- 18. WE DON’T WANT TO TALK TO CUSTOMERS 2
- 19. WE HAVE CONCERNS WITH LEGAL & OTHER REGULATIONS 3
- 20. WE WORK IN SAFETY CRITICAL INDUSTRIES 4
- 21. WE ARE WAY TOO BIG TO BE LEAN 5
- 22. WE HAVE SPECIFIC RULES ON HOW WE PROCURE WORK 6
- 23. WE ARE WORRIED ABOUT OUR BRAND’S REPUTATION 7
- 24. THIS IS NOTHING MORE THAN A FAD 8
- 25. THE SOFTWARE BUSINESS REQUIRES A NEW WAY OF WORKING
- 26. THANK YOU! JEFF GOTHELF / @JBOOGIE / JEFF@GOTHELF.CO NEW BOOK: SENSEANDRESPOND.CO (ORDER NOW) JOSH SEIDEN/ @JSEIDEN / JOSHUASEIDEN@GMAIL.COM