This document discusses the target audience for a marketing campaign. It identifies the common occupations of the target audience as students, those in computer fields, media jobs, and working class roles. The target audience consumes mainstream, indie, reggae, and Latin music. They also engage with television, print media, the internet, and radio.
2. What do they do?
What are the target audiences most common occupations?
Occupations
Student Occupations
Computer Occupations
Media Occupations
Working Class Occupations
3. What music do they consume?
What forms of music do the target audience consume?
Music
Main Stream Music
Indie Music
Reggae Music
Latin Music
4. What other forms of Media do they consume?
What forms of media do the target audience consume?
Forms of Media
Television
Print Media
Internet
Radio