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Taylor & Francis: Use of Social Media by the Library

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O Futuro da Biblioteconomia no Brasil: Workshop Interativo Quando: 07 de outubro de 2015 – 10h – 15h Onde: Auditório do INRAD Instituto de Radiologia do Hospital das Clínicas da Faculdade de Medicina da USP Av. Dr. Enéas de Carvalho Aguiar, s/nº – Rua 1 – Cerqueira César – São Paulo, SP.

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Use of Social Media by the Library Hosted by SLA PartnerTalks and Taylor & Francis Group
Why look at social media in the library? • To benchmark how social media tools are currently being used in the library in a constantly evolving digital and social climate • To prepare for the future role social media will play in a library and scholarly communication environment • To inspire new approaches and share ideas on Social Media by creating and facilitating dialogue between our library partners
Methodology • Focus groups in the UK, USA & India • 10 telephone interviews • Twitter party • Online survey • Desk research
How are libraries currently using social media?
Setting the scene: current use 23% manage more than 5 different social media accounts 30% post on at least a daily basis 61% of libraries have been using social media for 3 years or longer “The pros of social media policy are that they remind us that we are posting as the institution, not the individual” 75% of libraries schedule posts ad hoc 72% of librarians feel that social media is important
Taylor & Francis: Use of Social Media by the Library
Top 5 uses for social media in the library 1. Events promotion 76% 2. Library Services Promotion 72% 3. Resources/collections promotion 70% 4. Library refurbishment updates 63% 5. Promotion of new acquisitions 61%
5 least popular uses for social media in the library 1. Highlighting subject specific information 38% 2. Connecting with potential students 34% 3. As a teaching tool to promote information literacy etc 22% 4. To promote courses 25% 5. As a research tool to locate official documents 21%
Opportunities and Challenges
What are the opportunities that Social Media presents to the library? 72% 64% 57% 37% 7% To raise the professional profile of the library The freedom to connect regularly with users without imposed restrictions from central university communications Collaborating across the university/departments To prove Return On Effort at the library None of the above
What are the challenges that social media presents in the library? 67% 64% 61% 57% 53% 48% 48% 44% 35% 33% 12% Time Balance between fun and information (being light-hearted) Making sure people know your Social Media activities exist e.g. YouTube videos Keeping up with trends of Social Media The need to provide a fast response rate Changes in Social Networking Sites and new trends Reiterate messages without bombarding students Coordinating staff efforts within the library Quality control Responding to negative feedback Tension between university and library administration
Uses for Social Media Channels Customer service Distribute news and information Competitions Build connections Arrange events Engage with students Share photographs Provide instructions Promote library collections Develop communities
1. Customer Service • One of the most common developing uses of social media is to deliver customer service • A key challenge for librarians is responding in a timely fashion, as users expect quick answers • Librarians reported declining use of websites to deliver customer services information – social media by contrast is a better way of providing up-to-minute updates
Customer service - top tips • Short response times • Staff specialists • Initiate the conversation – invite feedback
2. Driving user engagement • Social media has the potential to help create and build strongly connected communities From our US-based focus group: One of the opportunities with social media is listening to your community … I think that’s primarily why we have a Twitter account, and we have also claimed our Foursquare location, so we kind of can listen and monitor and do that kind of work, so that’s yielded some pretty positive reviews and results.
Driving user engagement - top tips • Use imagery to communicate ideas quickly • Address issues important to your users • Post a variety of messages
3. Collection Promotion • Activities using social media to encourage usage of collections are diverse and ad hoc • From the results of the survey, promoting the library’s collection was within the top 3 objectives for using social media • Challenging to provide tailored communications to users with niche interests • Listening is felt to be as important as broadcasting
Collection promotion - top tips • Integrate channels • Introduce regular posts, e.g. Information Literacy Friday • Focus on an interesting angle to pique curiosity
Future of social media
Future of social media It's crucial to note that our upcoming wave of library patrons - students, colleagues, and staff - will be from this generation who are technologically sophisticated, well- connected on the social web, entrepreneurial, and oftentimes, impatient. We will have to become more media adept; will need to learn advertising skills Librarians will need at least some degree of digital literacy, and the willingness to see these channels as ways into the institution, as much as means to broadcast out of it. We need to dive in on the teaching front – students are taking on the role as educators.
Join the conversation Visit http://bit.ly/LibrarySM to: • Read the white paper in full • View accompanying infographics • Browse full supplementary data, including analysis by librarian role and a copy of the survey Follow us on Twitter @LibraryLantern
Questions? Stacy V. Sieck Taylor & Francis Group Library Communications Manager, Americas Region Ph: 1-215-606-4205 stacy.sieck@taylorandfrancis.com

More Related Content

Taylor & Francis: Use of Social Media by the Library

  • 1. Use of Social Media by the Library Hosted by SLA PartnerTalks and Taylor & Francis Group
  • 2. Why look at social media in the library? • To benchmark how social media tools are currently being used in the library in a constantly evolving digital and social climate • To prepare for the future role social media will play in a library and scholarly communication environment • To inspire new approaches and share ideas on Social Media by creating and facilitating dialogue between our library partners
  • 3. Methodology • Focus groups in the UK, USA & India • 10 telephone interviews • Twitter party • Online survey • Desk research
  • 4. How are libraries currently using social media?
  • 5. Setting the scene: current use 23% manage more than 5 different social media accounts 30% post on at least a daily basis 61% of libraries have been using social media for 3 years or longer “The pros of social media policy are that they remind us that we are posting as the institution, not the individual” 75% of libraries schedule posts ad hoc 72% of librarians feel that social media is important
  • 7. Top 5 uses for social media in the library 1. Events promotion 76% 2. Library Services Promotion 72% 3. Resources/collections promotion 70% 4. Library refurbishment updates 63% 5. Promotion of new acquisitions 61%
  • 8. 5 least popular uses for social media in the library 1. Highlighting subject specific information 38% 2. Connecting with potential students 34% 3. As a teaching tool to promote information literacy etc 22% 4. To promote courses 25% 5. As a research tool to locate official documents 21%
  • 10. What are the opportunities that Social Media presents to the library? 72% 64% 57% 37% 7% To raise the professional profile of the library The freedom to connect regularly with users without imposed restrictions from central university communications Collaborating across the university/departments To prove Return On Effort at the library None of the above
  • 11. What are the challenges that social media presents in the library? 67% 64% 61% 57% 53% 48% 48% 44% 35% 33% 12% Time Balance between fun and information (being light-hearted) Making sure people know your Social Media activities exist e.g. YouTube videos Keeping up with trends of Social Media The need to provide a fast response rate Changes in Social Networking Sites and new trends Reiterate messages without bombarding students Coordinating staff efforts within the library Quality control Responding to negative feedback Tension between university and library administration
  • 12. Uses for Social Media Channels Customer service Distribute news and information Competitions Build connections Arrange events Engage with students Share photographs Provide instructions Promote library collections Develop communities
  • 13. 1. Customer Service • One of the most common developing uses of social media is to deliver customer service • A key challenge for librarians is responding in a timely fashion, as users expect quick answers • Librarians reported declining use of websites to deliver customer services information – social media by contrast is a better way of providing up-to-minute updates
  • 14. Customer service - top tips • Short response times • Staff specialists • Initiate the conversation – invite feedback
  • 15. 2. Driving user engagement • Social media has the potential to help create and build strongly connected communities From our US-based focus group: One of the opportunities with social media is listening to your community … I think that’s primarily why we have a Twitter account, and we have also claimed our Foursquare location, so we kind of can listen and monitor and do that kind of work, so that’s yielded some pretty positive reviews and results.
  • 16. Driving user engagement - top tips • Use imagery to communicate ideas quickly • Address issues important to your users • Post a variety of messages
  • 17. 3. Collection Promotion • Activities using social media to encourage usage of collections are diverse and ad hoc • From the results of the survey, promoting the library’s collection was within the top 3 objectives for using social media • Challenging to provide tailored communications to users with niche interests • Listening is felt to be as important as broadcasting
  • 18. Collection promotion - top tips • Integrate channels • Introduce regular posts, e.g. Information Literacy Friday • Focus on an interesting angle to pique curiosity
  • 20. Future of social media It's crucial to note that our upcoming wave of library patrons - students, colleagues, and staff - will be from this generation who are technologically sophisticated, well- connected on the social web, entrepreneurial, and oftentimes, impatient. We will have to become more media adept; will need to learn advertising skills Librarians will need at least some degree of digital literacy, and the willingness to see these channels as ways into the institution, as much as means to broadcast out of it. We need to dive in on the teaching front – students are taking on the role as educators.
  • 21. Join the conversation Visit http://bit.ly/LibrarySM to: • Read the white paper in full • View accompanying infographics • Browse full supplementary data, including analysis by librarian role and a copy of the survey Follow us on Twitter @LibraryLantern
  • 22. Questions? Stacy V. Sieck Taylor & Francis Group Library Communications Manager, Americas Region Ph: 1-215-606-4205 stacy.sieck@taylorandfrancis.com