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THE DESIGN GYM Handout Deck

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Jason Wisdom
Jason Wisdom

The document provides an overview of the weekend workout and guidelines for mindset. It recommends doing the weekend workout to gain design skills and practice those skills on future projects. It emphasizes enjoying the process and remaining calm under pressure, which are important design skills. The weekend workout will provide tools and techniques to continue training, even if readers can't run a marathon on Monday.

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the weekend workout Why We do it: Mindset Guidelines: To give you a foundation of the design process, Enjoy yourself. This will be a lot of information, and enough knowledge to be able to practice these but remember to have fun. Remaining calm under skills on your projects. You won’t be able to run a pressure is a key design skill. marathon on Monday, but you’ll have the tools and techniques to continue your training. More at www.theDesignGym.com/tools the design gym
the five phases Examine Understand Ideate Experiment Distil Dig into the Go deeper and Have lots of Try some things Strip your problem. Look find patterns. ideas, good out. Make some solution down at the history, Establish open and bad. Don’t things. Fail to the essentials the context, questions to stop at the cheap and fast. and tell the the objects, build on. obvious or the story to others. and (most impossible. importantly) the people involved. *It’s a journey and it’s good to have a plan. Each phase change is a great place to stop and reflect. More at www.theDesignGym.com/tools the design gym
there are three Modes Open Explore Close Go wide! Opening is When we have opened... Closing is the time for for divergent thinking. Well, there’s lots to convergent thinking. When we are opening, dig into. Explore Organize your we’re not closing. It’s by combining and thoughts. Decide what not about good ideas building on what you’ve explorations were or bad ideas, it’s about opened. Great insights fruitful and which were getting started and and ideas can come less so. Choose the best pushing the boundaries. from making those ideas and information connections. and move forward. *You can’t open and close at the same time. **If an important point comes up but it’s not the right time, write it down and get back to it when it is the right time. More at www.theDesignGym.com/tools the design gym
phases & modes Open and close each phase Examine Understand Ideate Experiment Distil *This is how we do it. More at www.theDesignGym.com/tools the design gym
Examine Understand Ideate Experiment Distil examine Meet the world Why We do it: Open Explore Close We want to build solutions that respond to deep Define your Interview people of Capture interviews human needs, that are economically feasible and audience interest immediately technologically possible. That’s why we begin with understanding users and expand into deeper Benchmark existing Visit spaces and Share team solutions places knowledge secondary research. Plan your research Discuss findings Retell stories Mindset Guidelines: Choose your methods Cast the widest net possible in the time you have. Dig deep, follow leads, meet everyone. Ask lots of questions and listen more than you speak. *Talk to many types of people; *Visit places where your *Doing research as a team *Don’t pass judgement; those who will use your problem exists. Go to where improves your accuracy. More capture everything and think solution, those who will resist the people are to capture better eyes and ears on the ground is about what makes sense later. it, experts, and more. information. better. More at www.theDesignGym.com/tools the design gym
Examine Understand Ideate Experiment Distil understand Make sense of things Why We do it: Open Explore Close Data without structure isn’t much help. By Sort data Apply information Develop insights organizing, clustering and discovering themes, frameworks we create information and knowledge. Structured Cluster data into Propose hypotheses information creates insight. groups, themes and Resort and cluster patterns information Generate ideation areas Identify and name Identify trends patterns Mindset Guidelines: Abstract and map information Look at the problem from many sides - map interactions, processes and patterns. Develop theories and test them. Follow your slow hunches. *Sorting along a timeline is just *Naming clusters and themes *Work in groups to push each *Tell and retell your data one simple framework. Add helps teams remember and other to be thorough, slow, and stories from different vantage dimensions to the data to make abstract the information. tough in your thinking. points. sense of it all. More at www.theDesignGym.com/tools the design gym
Examine Understand Ideate Experiment Distil ideate Have lots of ideas Why We do it: Open Explore Close Many people stop at the first ideas. Pushing Set brainstorming Cluster ideas by Combine, cross past, going deeper is where the gold is. More rules and group themes (design, pollinate and ideas means more choice and the possibility of mindset features, feasibility, enhance ideas combining the best aspects of many ideas. price) Create ideation Idea selection prompts from Discuss trends in by group votes identified needs ideas or other sorting criterion Mindset Guidelines: Ideate in missing spaces, build in important spaces Accept that having bad ideas is part of the process. Bad ideas can turn out to be unexpectedly amazing. Shoot for quantity over quality. Critique later. Stay positive. *Explore different ideation *Don’t stop ideating! You can *Play by the rules of ideation! *Take time to translate your methods like sketching, role keep ideating throughout the Appoint a group facilitator to insights into powerful prompts. playing, collage... whole design process. keep your team honest. More at www.theDesignGym.com/tools the design gym
Examine Understand Ideate Experiment Distil experiment Make it real Why We do it: Open Explore Close This is the way to bring your idea to life and Expand ideas into Experiment with Share your explore its place in the real world. Prototyping an user scenarios and various prototyping prototypes idea makes it tangible and allows you to share it, use cases mediums and vary gather feedback and iterate on your concepts. fidelity Iterate and evolve Establish prototypes as you constraints Refine and evolve gather feedback prototypes Choose prototyping Capture your Mindset Guidelines: medium and fidelity learnings It’s not about getting it right, it’s about getting feedback and improving. Don’t fall in love with your prototypes! Be open to criticism - the best learnings are there. *Explore multiple solutions, not *Document through photos, *Seek collaborative input *You can (and should) just one. video demos and sketches as through direct interaction. Get prototype anything. you go, in order to track your your users to play with your evolution. prototypes. More at www.theDesignGym.com/tools the design gym
Examine Understand Ideate Experiment Distil experiment Three kinds of prototypes Role look and feel implementation These prototypes focus on This is the most common How will the idea be produced everything surrounding the type of prototype; something and delivered to people? idea itself. They examine the you can touch and feel that These prototypes focus on benefits that the user will explores what the users the logistics of making your experience, the function of the experience will be with an idea real; business models, concept in the person’s life, object or service. These production processes, and the context the concept artefacts help to define the technology. The nuts and bolts will exist in. concrete sensory experience of of bringing an idea to life in interacting with your idea. the real world. *Storyboards, videos, *Looks-like model, works- *Business models, value bodystorming, journey like model, mood boards, propositions, cost / revenue, mapping, scenario wireframing, interactive technical specs, partnerships, diagramming demos, volume study, paper production methods, prototypes distribution, proof of concept prototypes More at www.theDesignGym.com/tools the design gym
Examine Understand Ideate Experiment Distil Distil Boil it down Why We do it: Open Explore Close Great ideas are a great start - but a great story Reflect - Debrief Refine your story Edit and simplify helps people connect with your idea - and helps the internally on your story idea to spread. Know your audience to connect lessons learned Retell to live with them better. And be clear on what you want audiences in safe Find ways to make Evaluate the spaces your story “sticky” them to remember when they leave. process so far Try multiple story Share and reshare Identify your lines your story Mindset Guidelines: project’s strengths Incorporate feedback as you go Couch the premise of your story as an adventure - your idea starts with a real problem, and your story ends with the resolution of the problem. *Get clear on the points you *Know your audience. What *Rehearse in front of live *Try lots of approaches to your want people to remember when are their expectations and people. Get feedback and use it. story. they leave the room - what will mindset? How will they hear they tell others? your story? More at www.theDesignGym.com/tools the design gym
Cheat Sheet Summary Reflect Evaluate Refine Retell Rehearse Edit Define Share Mode and phase space Distil Prototype Play Expose to Make Iterate users, team Why We do it: Combine Experiment The five phases and the three modes are basic design laws...like gravity, you can defy them, but you pay the price! You can skip steps - but you Brainstorm Organize Select often have to show your work, and how you got Bodystorm there. The phases and modes can help narrate your process. Ideate Mindset Guidelines: Cluster Mapping Reframe Reorganize User types “How might There is no one clear path to success. Knowing the Retell Pain Points we?” space that the paths can take place in can help you and your team move freely, depending on your Understand time and design constraints. Define Interview Retell Prepare Visit Record Benchmark Discuss Align Execute Examine Plan Open Explore Close More at www.theDesignGym.com/tools the design gym

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THE DESIGN GYM Handout Deck

  • 1. the weekend workout Why We do it: Mindset Guidelines: To give you a foundation of the design process, Enjoy yourself. This will be a lot of information, and enough knowledge to be able to practice these but remember to have fun. Remaining calm under skills on your projects. You won’t be able to run a pressure is a key design skill. marathon on Monday, but you’ll have the tools and techniques to continue your training. More at www.theDesignGym.com/tools the design gym
  • 2. the five phases Examine Understand Ideate Experiment Distil Dig into the Go deeper and Have lots of Try some things Strip your problem. Look find patterns. ideas, good out. Make some solution down at the history, Establish open and bad. Don’t things. Fail to the essentials the context, questions to stop at the cheap and fast. and tell the the objects, build on. obvious or the story to others. and (most impossible. importantly) the people involved. *It’s a journey and it’s good to have a plan. Each phase change is a great place to stop and reflect. More at www.theDesignGym.com/tools the design gym
  • 3. there are three Modes Open Explore Close Go wide! Opening is When we have opened... Closing is the time for for divergent thinking. Well, there’s lots to convergent thinking. When we are opening, dig into. Explore Organize your we’re not closing. It’s by combining and thoughts. Decide what not about good ideas building on what you’ve explorations were or bad ideas, it’s about opened. Great insights fruitful and which were getting started and and ideas can come less so. Choose the best pushing the boundaries. from making those ideas and information connections. and move forward. *You can’t open and close at the same time. **If an important point comes up but it’s not the right time, write it down and get back to it when it is the right time. More at www.theDesignGym.com/tools the design gym
  • 4. phases & modes Open and close each phase Examine Understand Ideate Experiment Distil *This is how we do it. More at www.theDesignGym.com/tools the design gym
  • 5. Examine Understand Ideate Experiment Distil examine Meet the world Why We do it: Open Explore Close We want to build solutions that respond to deep Define your Interview people of Capture interviews human needs, that are economically feasible and audience interest immediately technologically possible. That’s why we begin with understanding users and expand into deeper Benchmark existing Visit spaces and Share team solutions places knowledge secondary research. Plan your research Discuss findings Retell stories Mindset Guidelines: Choose your methods Cast the widest net possible in the time you have. Dig deep, follow leads, meet everyone. Ask lots of questions and listen more than you speak. *Talk to many types of people; *Visit places where your *Doing research as a team *Don’t pass judgement; those who will use your problem exists. Go to where improves your accuracy. More capture everything and think solution, those who will resist the people are to capture better eyes and ears on the ground is about what makes sense later. it, experts, and more. information. better. More at www.theDesignGym.com/tools the design gym
  • 6. Examine Understand Ideate Experiment Distil understand Make sense of things Why We do it: Open Explore Close Data without structure isn’t much help. By Sort data Apply information Develop insights organizing, clustering and discovering themes, frameworks we create information and knowledge. Structured Cluster data into Propose hypotheses information creates insight. groups, themes and Resort and cluster patterns information Generate ideation areas Identify and name Identify trends patterns Mindset Guidelines: Abstract and map information Look at the problem from many sides - map interactions, processes and patterns. Develop theories and test them. Follow your slow hunches. *Sorting along a timeline is just *Naming clusters and themes *Work in groups to push each *Tell and retell your data one simple framework. Add helps teams remember and other to be thorough, slow, and stories from different vantage dimensions to the data to make abstract the information. tough in your thinking. points. sense of it all. More at www.theDesignGym.com/tools the design gym
  • 7. Examine Understand Ideate Experiment Distil ideate Have lots of ideas Why We do it: Open Explore Close Many people stop at the first ideas. Pushing Set brainstorming Cluster ideas by Combine, cross past, going deeper is where the gold is. More rules and group themes (design, pollinate and ideas means more choice and the possibility of mindset features, feasibility, enhance ideas combining the best aspects of many ideas. price) Create ideation Idea selection prompts from Discuss trends in by group votes identified needs ideas or other sorting criterion Mindset Guidelines: Ideate in missing spaces, build in important spaces Accept that having bad ideas is part of the process. Bad ideas can turn out to be unexpectedly amazing. Shoot for quantity over quality. Critique later. Stay positive. *Explore different ideation *Don’t stop ideating! You can *Play by the rules of ideation! *Take time to translate your methods like sketching, role keep ideating throughout the Appoint a group facilitator to insights into powerful prompts. playing, collage... whole design process. keep your team honest. More at www.theDesignGym.com/tools the design gym
  • 8. Examine Understand Ideate Experiment Distil experiment Make it real Why We do it: Open Explore Close This is the way to bring your idea to life and Expand ideas into Experiment with Share your explore its place in the real world. Prototyping an user scenarios and various prototyping prototypes idea makes it tangible and allows you to share it, use cases mediums and vary gather feedback and iterate on your concepts. fidelity Iterate and evolve Establish prototypes as you constraints Refine and evolve gather feedback prototypes Choose prototyping Capture your Mindset Guidelines: medium and fidelity learnings It’s not about getting it right, it’s about getting feedback and improving. Don’t fall in love with your prototypes! Be open to criticism - the best learnings are there. *Explore multiple solutions, not *Document through photos, *Seek collaborative input *You can (and should) just one. video demos and sketches as through direct interaction. Get prototype anything. you go, in order to track your your users to play with your evolution. prototypes. More at www.theDesignGym.com/tools the design gym
  • 9. Examine Understand Ideate Experiment Distil experiment Three kinds of prototypes Role look and feel implementation These prototypes focus on This is the most common How will the idea be produced everything surrounding the type of prototype; something and delivered to people? idea itself. They examine the you can touch and feel that These prototypes focus on benefits that the user will explores what the users the logistics of making your experience, the function of the experience will be with an idea real; business models, concept in the person’s life, object or service. These production processes, and the context the concept artefacts help to define the technology. The nuts and bolts will exist in. concrete sensory experience of of bringing an idea to life in interacting with your idea. the real world. *Storyboards, videos, *Looks-like model, works- *Business models, value bodystorming, journey like model, mood boards, propositions, cost / revenue, mapping, scenario wireframing, interactive technical specs, partnerships, diagramming demos, volume study, paper production methods, prototypes distribution, proof of concept prototypes More at www.theDesignGym.com/tools the design gym
  • 10. Examine Understand Ideate Experiment Distil Distil Boil it down Why We do it: Open Explore Close Great ideas are a great start - but a great story Reflect - Debrief Refine your story Edit and simplify helps people connect with your idea - and helps the internally on your story idea to spread. Know your audience to connect lessons learned Retell to live with them better. And be clear on what you want audiences in safe Find ways to make Evaluate the spaces your story “sticky” them to remember when they leave. process so far Try multiple story Share and reshare Identify your lines your story Mindset Guidelines: project’s strengths Incorporate feedback as you go Couch the premise of your story as an adventure - your idea starts with a real problem, and your story ends with the resolution of the problem. *Get clear on the points you *Know your audience. What *Rehearse in front of live *Try lots of approaches to your want people to remember when are their expectations and people. Get feedback and use it. story. they leave the room - what will mindset? How will they hear they tell others? your story? More at www.theDesignGym.com/tools the design gym
  • 11. Cheat Sheet Summary Reflect Evaluate Refine Retell Rehearse Edit Define Share Mode and phase space Distil Prototype Play Expose to Make Iterate users, team Why We do it: Combine Experiment The five phases and the three modes are basic design laws...like gravity, you can defy them, but you pay the price! You can skip steps - but you Brainstorm Organize Select often have to show your work, and how you got Bodystorm there. The phases and modes can help narrate your process. Ideate Mindset Guidelines: Cluster Mapping Reframe Reorganize User types “How might There is no one clear path to success. Knowing the Retell Pain Points we?” space that the paths can take place in can help you and your team move freely, depending on your Understand time and design constraints. Define Interview Retell Prepare Visit Record Benchmark Discuss Align Execute Examine Plan Open Explore Close More at www.theDesignGym.com/tools the design gym