This document discusses tech-enabled businesses and how technology can be leveraged both by businesses and governments. It provides examples of how banks, hotels, supermarkets and pharmacies have benefited from becoming tech-enabled through more efficient management, lower costs, and increased scalability. The document also discusses understanding digital marketing and how technology can be used as marketing tools. It explores the differences between being a freelancer versus owning a business and recommends seeking help from mentors and communities when starting a new tech-enabled venture.
5. Benefits of tech-enabled businesses
Efficient Management of Resources/Records
Cost-effective communication
Highly scalable
Defined/Automated Processes
10. Understanding your role as a Digital Marketer
As a
STAFF?
As a
BUSINESS?
Intrapreneur Entrepreneur
11. The thin line…
Freelancer Businessman
Build a career and earn a living… Build a company and earn a living…
More code…
You do the work…
less code…
People work for you…
12. The business mode…
• The WHY!
• The Business Structure
• The ONE top,main or most significant Product/Service
you offer
• The organization culture & staffing
• The One-Metric-That-Matters
13. Managing the Business/Power Tools…
• Operations
• Communication channels, Diary.
• Payments/Accounting
• Payments: Paystack, Ravepay, Moneywave, Getbarter
• Accounting: Wave Accounting, Zipbooks, Accounteer
• Storage
• Google drive, dropbox, box, onedrive, etc.
• Marketing
• Email Marketing: mailchimp, sendgrid, getresponse, etc.
• Social Media: Facebook, Twitter, Instagram, Snapchat, LINKEDIN, blogs.
• Operations: Statusbrew, Hootsuite, Tweetdeck, Hotjar, Google tools, Canva, etc.