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Tech-enabled Businesses
By
Bruce Lucas N.
Founder, Olotu Square.
Ready?
The Business paradigm
For
The Digitally Skilled
Technology?
The Techie & Non-techie
Tech Users & Tech Building
Technology?
The tech-enabled
vs
The non tech-enabled business
Case Study: BANKS, HOTELS, SUPERMARKETS, PHARMACY
Benefits of tech-enabled businesses
Efficient Management of Resources/Records
Cost-effective communication
Highly scalable
Defined/Automated Processes
Tech-enabled Government
Tech-enabled Businesses
$4.4 B$21.7 B $60.3 M
Tech-enabled businesses
Understanding Digital Marketing
Marketing using Digital Tools
So know the marketing and just stop posting up/down every platform
Understanding your role as a Digital Marketer
As a
STAFF?
As a
BUSINESS?
Intrapreneur Entrepreneur
The thin line…
Freelancer Businessman
Build a career and earn a living… Build a company and earn a living…
More code…
You do the work…
less code…
People work for you…
The business mode…
• The WHY!
• The Business Structure
• The ONE top,main or most significant Product/Service
you offer
• The organization culture & staffing
• The One-Metric-That-Matters
Managing the Business/Power Tools…
• Operations
• Communication channels, Diary.
• Payments/Accounting
• Payments: Paystack, Ravepay, Moneywave, Getbarter
• Accounting: Wave Accounting, Zipbooks, Accounteer
• Storage
• Google drive, dropbox, box, onedrive, etc.
• Marketing
• Email Marketing: mailchimp, sendgrid, getresponse, etc.
• Social Media: Facebook, Twitter, Instagram, Snapchat, LINKEDIN, blogs.
• Operations: Statusbrew, Hootsuite, Tweetdeck, Hotjar, Google tools, Canva, etc.
Personality/Behavioral types…
•Choleric
•Sanguine
•Phlegmatic
•Melancholy
If you are in business, then take a little time to understand personalities/ behavioral types.
Ask for help…
•Mentors
•Advisers
•Community – Startups/Tech
http://startup.olotusquare.co -> JOIN
…collaborating to build the next business stories
Have a great day…
Happy Birthday #DigiclanPH is born
Bruce Lucas
@brucealgorithm
08036602512
brucelucas@olotusquare.co
www.olotusquare.co

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Tech-enabled Businesses

Editor's Notes

  1. Paystack, Flutterwave, Farmcrowdy,
  2. Paystack, Flutterwave, Farmcrowdy,
  3. The Freelancer vs The Business man
  4. The business structure, culture, The OMTM
  5. Managing the Business/Power Tools
  6. The Personality Types
  7. Ask for help, Mentors, Advisers, Community…